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Barykovsky lane 4, building 2, office 201 Moscow, 119034 Phone number: +7 495 988 96 06 e-mail: [email protected] www.indexbox.ru Demo-Version Russia: Sheepskins Market Analysis and Forecast to 2017 April 2012 Marketing Research

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Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

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Page 1: Ib demo russia sheepskins market

Barykovsky lane 4, building 2, office 201

Moscow, 119034

Phone number: +7 495 988 96 06

e-mail: [email protected] www.indexbox.ru

Demo-Version

Russia: Sheepskins

Market

Analysis and Forecast to 2017

April 2012

Marketing Research

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

Brief Overview

The report on the Russian sheepskins market contains:

Analysis and forecast of market dynamics;

Structure of consumption by region;

Analysis of domestic production, market shares of the main market players;

Analysis of exports and imports;

Analysis of factors, influencing the development of the market;

Analysis of raw materials’ base;

Analysis of end-uses;

Assessment and forecast of market development;

Financial and economic profiles of the leading companies in the industry.

Methodology:

Expert interviews with top managers of the largest players on the market;

Analysis of information, received from the main market participants;

An analysis of statistical information:

o Federal Service of State Statistics (Rosstat);

o The Federal Customs Service (FTS);

o The Ministry of Economic Development;

o The Federal Tax Service;

o Industry associations.

The report will allow you to:

1. Identify key indicators of the market, build your own business forecasts, based on

market data;

2. Evaluate the growth potential and threats in the market.

Key figures presented in the report on the Russian sheepskins market:

Volumes of production, exports and imports;

Indicators of market development;

Consumption.

The report contains 111 pages, 27 tables, 37 figures.

The report contains the consensus market forecast based on the average value of the

forecasts of market participants. As market experts are considered: manufacturers,

importers, wholesale distributors, high-volume consumers, professional associations and

unions, and trade publications. The experts, participating in the survey, are provided with

special conditions on the purchase of the reports.

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

Why People Choose Us

• We have been professionals in marketing research for over 9 years, and have

completed over 1000 industry studies which are updated on a regular basis.

• We collect data via expert interviews with market participants. Industry experts

verify all secondary information used in the report.

• We have an extensive database of economic information in almost every sector of

the economy. Cross-analysis of related industries enables our clients to get a

complete picture of the market of interest.

• Our own research methodology guarantees the consistently high quality of our work.

• We offer unique and individualized customer service:

o Personal account on the website with a personal manager;

o Monitoring of the status of your order online;

o Pre-sale specialist advice and answers to post-purchase questions.

• We offer special conditions for the actualization of our research reports. If interested,

find out about these conditions from our specialists now!

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

Research Design

The purpose of the study is to analyze the state of the Russian sheepskins market and build

a forecast of the industry in the medium term.

Geography of the research: Russia

Methodology

1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors’ sites,

shopping sites, articles and reviews, reference materials), specialized publications, state and

private media companies, marketing agencies, commercial databases, “IndexBox

Marketing” own research.

2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market

and the parties involved in it, their pricing and assortment policy. Data on market

participants is gathered during the analysis of secondary information, and also by sending

requests for price lists and other presentation materials.

3. Expert Interviews with Market Participants

The analysis of secondary information is completed by expert interviews with

representatives of market participant companies – manufacturers and trading companies.

Our approach to the estimation

The consensus market forecast is the average value of the forecasts of market participants

(experts).

Experts

As market experts are considered: manufacturers, importers, wholesale distributors, high-

volume consumers, professional associations and unions, and trade publications. Expert

opinions are collected during telephone interviews conducted by IndexBox on a regular

basis (the standard is every six months, but can be more often, based on a special request

or under conditions of high volatility in the market). IndexBox has created an extensive

database of experts within key industries. The experts, participating in the survey, are

provided with special conditions on the purchase of the reports.

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

Accuracy of forecasts

The accuracy of forecasts is verified by experts in the given industry, based on the historical

period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to

create the overall average forecast

Indicators

1. Consumption: Consumption is the main index estimated by our experts and features

the dynamics of consumption in real terms in the short to medium term. Experts give

an estimate of the potential volume of consumption in accordance with their

expectations and production plans (for manufacturers).

2. Internal production: It is based on the projected volume of consumption and production

capacity in any given industry, assessing, of course, and factoring in the dynamics of

domestic production.

3. Imports and Exports: Takes into account the retrospective dynamics of export-import

operations, strengths and weaknesses of the domestic production, changes in

legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of

a product, an assessment of the dynamics of imports and exports.

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

Table of Contents 1. Executive summary

2. Research design

3. Classification of sheepskins

4. Characteristics of raw materials

4.1. Number of sheep

5. Characteristics of the Russian market of sheepskins

5.1. Volume and dynamics of the Russian market of sheepskins in 2008-2011.

Forecast for 2012-2017

5.2. Structure of sheepskin market: production, exports, imports, consumption

6. Characteristics of domestic production of sheepskins in 2005 - February 2012

6.1. Volume and dynamics of production of sheepskins in 2007- February 2012

6.2. Structure of the sheepskins production by regions / federal districts of Russia

6.3. The main producers of sheepskins and their market shares

6.3.1. CJSC "RUNO"

6.3.2. LLC "BELKA"

6.3.3. LLC Leather-fur factory "Marital"

7. Characteristics of sheepskins prices

7.1. Dynamics of producers’ prices of sheepskins

7.2. Comparison of producer prices by Federal Districts

8. Characteristics of imports of sheepskins to the Russian market

8.1. Volume and dynamics of imports of sheepskins

8.2. Producing countries, leading suppliers of sheepskins to the Russian territory

8.3. Foreign manufacturers of sheepskins, imported to Russia

8.4. Recipient companies of sheepskins, imported to Russia

8.5. Recipient regions of sheepskins imports

9. Characteristics of exports of sheepskins to the Russian market

9.1. Volume and dynamics of exports of sheepskins

9.2. Recipients countries of the exports of sheepskins from Russia

9.3. Manufacturing companies that export sheepskins

9.4. Sending regions of sheepskins exports

10. Factors affecting the development of sheepskins market

10.1. Condition of light industry

10.2. Level of welfare

11. Characteristics of sheepskins consumption

11.1. Volume and dynamics of consumption of sheepskins in 2008-2011. Forecast for

2012-2017

11.2. Structure of sheepskins consumption by industry

11.3. Balance of production and consumption of sheepskins

12. Market forecast of development of sheepskins for 2012-2017

12.1. Evaluation of potential supply of sheepskins in 2012-2017

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

12.2. Evaluation of market development of sheepskins if Russia's accession to the

WTO

Appendix 1. Profiles of the leading manufacturers of sheepskins

LLC "BELKA"

CJSC "RUNO"

LLC Leather-fur factory "Marital"

LLC "Rasskazovskie meha"

LLC "MEHOVSHIK"

APC "URYANHAY"

OJSC "STEPNOE"

LLC AGRICULTURAL COMPANY "DONSKOE"

Agricultural Artel Plemzavod named by Karl Marx

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

List of Tables

Table 1. Dynamics of number of sheep by farms in Russia in 2005-2010, in thousands of

heads

Table 2. Volume and dynamics of sheepskins market in 2008-2011 and forecast up to 2017,

in thousands of units

Table 3. Production of sheepskins in 2007 - February 2012, in thousands of units

Table 4. Volume of sheepskins production by Federal Districts in 2007- February 2012, in

thousands of units

Table 5. Volume and dynamics of production of sheepskins by subjects of the Russian

Federation in 2010 - February 2012, in thousands of units

Table 6. Volume of sheepskins production by the main manufacturers and their share of

production in 2010

Table 7. Dynamics of producer prices of sheepskins to Russia in 2009 - February 2012

Table 8. Import volume of sheepskins by countries-manufacturers in 2011, in thousands of

units

Table 9. Import volume of sheepskins by countries-manufacturers in 2011, in thousands of

USD

Table 10. Import volume of sheepskins by companies-manufacturers in 2011, in thousands

of units

Table 11. Import volume of sheepskins by companies-manufacturers in 2011, in thousands

of USD

Table 12. Import volume of sheepskins by recipient companies in 2011, in thousands of

units

Table 13. Import volume of sheepskins by recipient companies in 2011, in thousands of

USD

Table 14. Import volume of sheepskins by regions in 2011, in thousands of units.

Table 15. Import volume of sheepskins by regions in 2011, in thousands of USD

Table 16. Volume of exports of sheepskins by recipient countries in 2011, in thousands of

units

Table 17. Volume of exports of sheepskins by countries-manufacturers in 2011, in

thousands of USD

Table 18. Volume of exports of sheepskins by companies-manufacturers in 2011, in

thousands of units

Table 19. Volume of exports of sheepskins by companies-manufacturers in 2011, in

thousands of USD

Table 20. Volume of exports of sheepskins by regions in 2011, in thousands of units

Table 21. Volume of exports of sheepskins by regions in 2011, in thousands of USD

Table 22. Dynamics of available resources of households (100 people), in thousands of

RURs, the Russian Federation, the entire population of the Russian Federation in 2000 -

2009

Table 23. Differentiation of personal incomes in 2005-2010

Table 24. Deviation of income of population by Federal districts from national average in

2004-2009

Table 25. Forecast of supply and demand balance at sheepskins market in 2008-2017, in

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

millions of units

Table 26. Market forecast of sheepskins development in 2011-2017, in thousands of units

Table 27. Volume and dynamics of sheepskins market in 2008-2011 and forecast up to

2017 under the condition of Russia's accession to the WTO, in thousands of units

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

List of Figures

Fig. 1. Number of sheep in Russia in 2000-2010, in millions of heads

Fig. 2. Structure of number of sheep by farms in Russia in 2010

Fig. 3. Structure of number of sheep by Federal Districts in 2000-2010

Fig. 4. Volume of supply on sheepskins market in 2008-2011 and forecast for 2012-2017, in

thousands of units

Fig. 5. Dynamics and structure of sheepskins market in 2008-2011 and forecast up to 2017,

in thousands of units

Fig. 6. Structure of sheepskins market by origin in 2008-2011 and forecast up to 2017, in

physical terms

Fig. 7. Production of sheepskins in 2011 - February 2012, in thousands of units

Fig. 8. Production of sheepskins in 2010-2012, in % to the analogical period of the previous

year

Fig. 9. Production of sheepskins in 2007-2011, in thousands of units

Fig. 10. Structure of production of sheepskins by Federal Districts in 2007 - February 2012,

in physical terms

Fig. 11. Price indices of sheepskins producers in Russia in 2011, in % to the previous month

Fig. 12. Price indices of sheepskins producers in Russia in 2011-2012, in % to the analogical

period of the previous year

Fig. 13. Comparison of prices of sheepskins producers by Federal Districts in January 2012

Fig. 14. Dynamics of imports of sheepskins in 2011, in thousands of units

Fig. 15. Dynamics of imports of sheepskins in 2011, in thousands of USD

Fig. 16. Structure of imports of sheepskins by countries-manufacturers in 2011, in physical

terms

Fig. 17. Structure of imports of sheepskins by countries-manufacturers in 2011, in value

terms

Fig. 18. Structure of imports of sheepskins by companies-manufacturers in 2011, in physical

terms

Fig. 19. Structure of imports of sheepskins by companies-manufacturers in 2011, in value

terms

Fig. 20. Structure of imports of sheepskins by recipient companies in 2011, in physical

terms

Fig. 21. Structure of imports of sheepskins by recipient companies in 2011, in value terms

Fig. 22. Structure of imports of sheepskins by regions in 2011, in physical terms

Fig. 23. Structure of imports of sheepskins by regions in 2011, in value terms

Fig. 24. Dynamics of exports of sheepskins in 2011, in units

Fig. 25. Dynamics of exports of sheepskins in 2011, in thousands of USD

Fig. 26. Structure of exports of sheepskins by countries-manufacturers in 2011, in physical

terms

Fig. 27. Structure of exports of sheepskins by countries-manufacturers in 2011, in value

terms

Fig. 28. Structure of exports of sheepskins by companies-manufacturers in 2011, in physical

terms

Fig. 29. Structure of exports of sheepskins by companies-manufacturers in 2011, in value

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

terms

Fig. 30. Structure of exports of sheepskins by regions in 2011, in physical terms

Fig. 31. Structure of exports of sheepskins by regions in 2011, in value terms

Fig. 32. Distribution of total money income in 2010 for groups

Fig. 33. Average deviation of per capita income in the Federal Districts of the Russian

Federation on average over the period 2000-2009

Fig. 34. Shares of volumes of available funds by Federal Districts relative to the national

average in 2000-2009

Fig. 35. Dynamics of sheepskins consumption in Russia in 2008-2017, in thousands of units

Fig. 36. Structure of sheepskins consumption by sectors in 2011

Fig. 37. Forecast of supply and demand balance in the market of sheepskins in 2008-2017,

in millions of units

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

Executive Summary

In 2011 the Russian market for sheepskins increased by …% compared to 2010. However,

this growth was mainly due to the volume of imported goods. In 2011, Russia produced …%

less sheepskins, compared to previous year.

The demand for sheepskin depends on the state of end-uses that are currently in dire

condition (especially the production of clothing and footwear). Moreover, Russia's planned

entry into the WTO could accelerate this situation.

Key figures and

conclusions

about the market

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

5. Characteristics of the Russian

market of sheepskins

...

5.1. Volume and dynamics of the Russian market of

sheepskins in 2008-2011. Forecast for 2012-2017

... The total volume of the Russian sheepskins market in 2009 decreased by …%, compared to

2008. Depending on the segment (consumer retail or corporate segment) and the regional

structure, the market volume decrease amounted to up to …%.

In 2010, the growth rate was …%, compared to 2009.

Characteristics of domestic production

- Volume and dynamics by type of

product

- Production capacities

- Structure of production

- Main producers and their market shares

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 4. Volume of supply on sheepskins market in 2008-2011 and forecast for

2012-2017, in thousands of units

0%

500000%

1000000%

1500000%

2000000%

2500000%

3000000%

3500000%

4000000%

4500000%

2008 2009 2010 2011F 2012F 2013F 2014F 2015F 2016F 2017F

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

6. Characteristics of domestic

production of sheepskins in 2005 -

February 2012

6.1 Volume and dynamics of production of sheepskins in 2007-

February 2012

The volume of production of footwear in 2009 amounted to … RUR at current prices without

VAT and excise duty. In 2010, the production amounted to … RUR at current prices, without

VAT and excise duty.

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

6.3 The main producers of sheepskins and their market shares

On the Russian market, there are not many companies, producing sheepskins, so the

market is not very fragmented and saturated.

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 1. Structure of the sheepskins market in Russia by producers in 2010, in

physical terms

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

7. Characteristics of sheepskins prices 7.1. Dynamics of producers’ prices of sheepskins

The average manufacturers’ price of sheepskins in May 2011 was …RUR, which was …% higher than the same price in May 2009 and …%

higher than in December 2010.

Table 7. Dynamics of producer prices of sheepskins to Russia in 2009 - February 2012

2009 2010 2011 2012

RUR

/unit

RUR

/unit

In %, to

the analogic

al

period

of the previous

year

In %, to the

Decemb

er of the

previous year

In %, to the

previous

month

RUR /unit

In %, to the

analogical

period

of the previo

us year

In %, to the

Decemb

er of the

previous year

In %, to the

previous

month

RUR /unit

In %, to

the analogic

al

period

of the previous

year

In %,

to the December of

the

previous

year

In %, to the

previou

s month

January … … …% …% …% … …% …% …% … …% …% …%

February … … …% …% …% … …% …% …% … …% …% …%

March … … …% …% …% … …% …% …% …

April … … …% …% …% … …% …% …% …

May … … …% …% …% … …% …% …% …

June … … …% …% …% … …% …% …% …

July … … …% …% …% … …% …% …% …

August … … …% …% …% … …% …% …% …

September … … …% …% …% … …% …% …% …

October … … …% …% …% … …% …% …% …

November … … …% …% …% … …% …% …% …

December … … …% …% …% … …% …% …% …

Source: Data (“Rosstat”), Analysis (“IndexBox”)

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

8. Characteristics of imports of

sheepskins to the Russian market 8.1. Volume and dynamics of imports of sheepskins

… The volume of imports of sheepskins in 2010 was … units. The largest amount of shoes was

imported in …, when were imported … units.

Table 8. Import volume of sheepskins in 2011, in thousands of units

Month Volume, in units In %, to the previous month

January … -

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total … - Source: Data (“FTS”), Analysis (“IndexBox”)

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

About IndexBox

"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carry

out pieces of marketing research and consult on questions about strategic marketing.

• The "IndexBox" team has been working together for more than 7 years.

• The average experience of "IndexBox" specialists in the marketing sphere is 10

years.

• “IndexBox" employs 15 specialists in its research analytical department.

• The gathering of the researched information is controlled by 8 employees, all with

vast experience in field work. And who oversee more than 150 experienced

interviewers.

• Over 10 years, we have completed more than sixteen hundred projects, most of

which are focused on the consumer and industrial markets. The geography of the

research includes not only the territory of Russia, but also foreign markets.

• In total, more than 80,000 respondents have taken part in our research studies.

• Not only does "IndexBox" have a wide partner network in the regions of the

Russian Federation, the CIS, and the Baltic countries, but also has countless foreign

partners, including the largest research companies in the USA, the UK, France,

India, and China.

Our clients are big Russian and foreign companies:

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Market Research Russia: Sheepskins Market. April 2012 (Demo-version)

Marketing research

Our specialization - the study of consumer and industrial markets, segments of B2C and

B2B. Among the methods used: desk research, consumer surveys, expert surveys,

competitive analysis, sales audit, a wide range of qualitative market research products and

services. Our competitive advantage is the formation of special research techniques to the

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M & A. Business plans developed by IndexBox, contain a complete financial model for the

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