iamcp & microsoft
DESCRIPTION
IAMCP & Microsoft. The Power of Partnership: Our Evolution Together. WPG Community Marketing: Who does what?. Melissa Porter Digital and Social Community Marketing Lead. Kati Quigley Sr. Director Community Marketing. Heather Doran Community Marketing Lead . Alyssa London - PowerPoint PPT PresentationTRANSCRIPT
IAMCP & MicrosoftThe Power of Partnership:Our Evolution Together
Kati QuigleySr. Director Community Marketing
Heather DoranCommunity Marketing Lead
Melissa PorterDigital and Social Community Marketing Lead
Alyssa LondonCommunity Marketing Manager
Business Owner and experience ambassador driving a world-class partner engagement strategy both digitally and face to face.
Partner Advisory Council (PAC) owner facilitating engagement and feedback from partners as well as driving business insights for Microsoft
IAMCP executive liaison fostering strong relationships with IAMCP board members to drive added value enhancement with Microsoft
Drive WPC awareness and conversions via demand generation and field engagement
Develop WPC communications and vision keynote strategy that aligns with One Microsoft vision
Increase brand and value for IAMCP resulting in membership growth and local Microsoft engagement
Scale event globalization opportunities with increased field resources and greater economies of scale
Build community strategy & infrastructure through:
DigitalWPCWPC ConnectSocial MediaMobile
Integrate WPC Brand and DigitalWPC Platform into the MPN Brand
Migration of DWPC à GMO
Develop an all up social media strategy
Guidance for Microsoft Partner social media effortsMPN Today
Strategize and execute community engagement plan for growing the SMB community
Grow IAMCP membership and contribute to talent gap initiative through strengthening and expanding the WIT community Project manage and write narrative for the “Join-In” campaign
WPG Community Marketing: Who does what?
WPG Community Engagement & Storytelling Team
FY14 Plan 1 Community Infrastructure – Single Platform2
One Voice, One Tone, Editorial Coordination3 Expected Outcomes – Always Listening, Always Responding 4
Increased recruitment, retention and loyalty Partner Benefits Aligned messaging – Devices &
Services opportunity Uniformity of experience –
clarity and consistency Builds partner-to-partner
engagementMicrosoft Benefits Cost efficiencies and economies
of scale (low cost, high reach) Implement consistent operating
model and measurement. Create new audience reach
Inside OutWhy Microsoft - Curate and create content to reach channel influencers across our owned, earned and paid channels Industry Leadership - Editorial coordination of Social Media, PR, AR, and Executive Communications
Outside In Actively listen and amplify the partner voice to instill within the community that Microsoft is the best business decision that they can make. This approach:• Scales the P2P engagement• Engages with NMP• Creates a community focused on
partner profitability
WPC 2014IAMCP (WIT)PACsDigital WPC SMB
DigitalWPC & WPC Connect Trend
6.7 - 6.13
6.14 - 6.20
6.21 - 6.27
6.28 - 7.4
7.5 - 7.11
7.12 - 7.18
7.19 - 7.25
7.26 - 8.1
8.2 - 8.8
8-9- 8.15
• Demonstrate that Microsoft delivers the greatest depth and breadth of business opportunities for devices and services across industries and the world.
• Provide partners with evidence that shows Microsoft understands their business and customer needs.
Partnering with Microsoft is the best business decision for companies in Devices & Services world
Community – Storytelling for the partner point-of-viewEngaging the partner. Telling their story. Driving Business.
Build & Engage Content
Modern storytelling Visual, shareable, sticky, actionable
• MSFT-Led contentAlignment w/major news announcements MS Corp Comms, WPG & Engineering Groups
• Partner-Led contentAdd Partner voice as evidence, impact P2P
• Develop Digital/Social Editorial calendar, shared with PR, exec comms, field & key stakeholders
• Social Engagement framework playbook. How to engage with Digital/Social team for 2P Msgs
Build holistic community across all channels
• Shift from community @ event WPC 365• Unauthenticated DigitalWPC• Authenticated WPC Connect• Managed social channels• Be active participants & thought
leaders in our communities.
• Help Extend & Build partners business’ by fostering networking/ collaboration and connections all year
• Grow community in turn would stimulate demand for WPC
• 500K Unique Visits DWPC• WPC Connect 15K active participations
• Min one piece partner led /week• Good rhythm of content• 9.8K Influencer shares • 63K Visits from shares• 3000 WPC Reg Conversions
Listening
Actionable insights
• Discovery, great area of potential to provide listening insights to business.• FY14 informal listening &
establish R/S with listening council
• Identify social influencers / themes & topics within the partner community as potential content opportunities / gaps
• Integrated approach• Triage CSC • Integration w/ALC
• Social Fans: 225K (FB/Twitter +40%)• Facebook 2.5% PTAT Avg• Support MPN ALC, mitigate common
partner issues
Tactics
Digital Connections Drive Enagement
FY14 Strategy Develop a scalable model
for community development by building
and strengthening existing WIT and SMB Partner
communities.
MissionProvide partners the
platform and the resources to develop
their local communities organically and independently
Primary areas of focus• Bring partners together
who already have natural similarities such as partner type, and location
• Provide opportunity to network, collaborate and generate leads
• Help partners build profitable business models with MSFT
Microsoft
SMB PALs
IAMCP WIT
Future communitie
s
SMB PAL Executive Sponsor: Sachin Vora
WIT Initiative Executive Sponsor: Julie Bennani
• Retain loyalty of the SMB community
• P2P and P2M
• Foster and retain a talent group• Increase diversity within the channel
Gain key insights through engagement•Different perspective on programmatic changes•Test and land business initiatives within the community•Hear general partner feedback and business insights
Scalable Community Models: SMB PALS & IAMCP WIT
Microsoft IAMCP
Increase unmanaged SAT
Capture partner stories
Land Audience
Marketing Campaign
Priorities
$200k to support efforts
Greater exposure for
partners
Connections with
Microsoft
Leverage for advocacy
and feedbackSME speakers at
meetings
Benefits of Partnering
Web Presence
Branding
Rollout
Membership TargetsData
Management
Initiatives
Supporting the IAMCP International Board
Value Engagement
Plan
IAMCP Partnering & Engagement Plan
PromotionBusiness
Need Pilots
Engagement
Focus Groups/
Feedback
Meeting in-a-box Topics
Members Join ChaptersLooking forConnections to MicrosoftNetworkingLead OpportunitiesCommunity
SHARE STORIES
WE”LL PROMOTE.
MEMBERS GAIN BENEFITS, INSIGHTS &
SAVINGS
PILOT BUSINESS PRIORITIES
Digital
BASELINE
GREATER CONNECTIONS
FIELD ATTENDANCE
VOICE OF PARTNER IS HEARD
ADVOCACY & AMBASSADORSH
IP
VALUE OF MEMBERSHIP
TIMELY TOPICS WITH CONSISTENCY
Where we
can help
How we can work together
Adding Value to IAMCP: Content. Information. Opportunities
NEW scalable content• MOD Commercial Partner Readiness Update• MPN Overview & Program Change Meeting-in-a-
box Content
Download Content
Heather is disseminating
content to International Board
MOD content requested to be disseminated via email
MPN Overview content to be disseminated for use during Nov/Dec chapter meetings
CORPORATE ACTION
FIELD ACTIONDisseminate to your
local IAMCP
contacts
Recommend MOD content be disseminated now MPN Overview for use Dec/Nov
Partnering with MicrosoftAn overview of Microsoft Partner Network
Community
Subscription CompetencyCost-effective, annual subscription to help you promote, sell, and support solutions built on Microsoft technologies.
Microsoft Partner Network brand to help customers identify your high-level expertise and specific skill set in a given technology or service area.
The foundation of the Microsoft Partner Network. Engage with Microsoft and build relationships with other partners to help you better serve customers.
A place for every partner in the Microsoft Partner Network
Further enabling devices and mobility scenarios. Embracing Windows Embedded.
Key FY14 Microsoft Partner Network program changes
Creating opportunities.
Moving from Business Intelligence to Data Analytics.
New competency: User Experience Design.
Cloud Accelerate, Cloud Essentials, and Azure Circle integration.
Tailoring Microsoft Action Pack subscriptions.
Changes to the Small Business Specialist Community.
New policy: partner must earn silver or gold status by subsidiary.
Working together.
Realizing potential.
Recognizing the best SAM partners. Moving
forward.
Mainstreaming hosting partners into solution competencies.
Adding Azure, Windows Phone and Windows Embedded to Application Development.
New competency: Datacenter.
Are you using all your benefits? Find out here.
Key FY14 Microsoft Partner Network program changes
A P P L I C A T I O NP L A T F O R M
Application Integration
Application Lifecycle
Management
Data Analytics
Data Platform
Application Developmen
t
B U S I N E S SA P P L I C A T I O N S
Customer Relationship Management
Enterprise Resource Planning
B U S I N E S SP R O D U C T I V I T Y
Collaboration
and Content
Messaging
Project and Portfolio
Management
Communications
Digital Marketing
C O R EI N F R A S T R U C T U R E
Devices and Deployment Datacenter
SmallBusiness
Midmarket Solution Provider
C U S T O M E R S E G M E N T S
Software Asset
ManagementVolume
Licensing
L I C E N S I N G
O T H E R S
OEM Learning
User Experience
Design
Full and updated details about these changes are in the MPN Disclosure Guide.
•Align to how customers buy Microsoft solutions• Enable partners to expand across multiple solution competencies
The competency model is evolving, effective January 2014
Support your customers’ “power of choice” by selling, deploying, and supporting Microsoft cloud products. In January 2014, your Microsoft Partner Network experience will deliver the value of the cloud as an integrated component of your Action Pack subscription or Microsoft competency attainment.
Details about the changes that come with cloud integration are in the MPN disclosure guide.
Microsoft Action Pack subscription
1) Clear migration paths 2) Cloud services aligned and integrated with competencies
Cloud Essentials
Cloud Accelerate
Cloud DeploymentWindows Azure Circle
Microsoft competencies
Competencies• Devices and
Deployment• Messaging• Collaboration
and Content• Communicatio
ns• Project and
Portfolio Mgmt• Small Business • Midmarket
Microsoft Office 365
Competencies• Devices and
Deployment• Midmarket
Windows Intune
Competencies• Application
Development• Datacenter• Data Platform• Data
Analytics
Windows Azure
3) Options for all partners
Standard trackMeet all existing requirements and pass new cloud assessments
Cloud trackQualify through cloud performance, assessments, and cloud references
January 2014
Today Dynamics CRM OnlineCompetencies• Customer
Relationship Management Cloud-specific
benefits Internal use rightsCloud incentives
Cloud-specific benefits Internal use rightsCloud Accelerate logoCloud incentives
Cloud Partner program integration with MPN, effective January 2014
Single, universal Action Pack subscription leading with cloud6 resource centers aligned to partner practices (partners can choose 1 or more)
New benefits• Internal Use Rights (IURs): licenses to
support a 10 person organization – including both On-premise and Cloud products and services
• Technical support: access to telephone support for pre-sales, technical, and deployment issues related to Microsoft Cloud Services
• Training: access to over 2,000 training courses on selling, configuring, and implementing Microsoft products and services plus discounts on Microsoft Certified Professional exams
• Developer tools: access to world-class Visual Studio developer tools to support development across Microsoft platforms, including desktop, phone, server, and web
• Bing credits: a $600 Bing credit• Campaigns: exclusive access to Ready-To-Go
Marketing Campaigns for Microsoft products and services
Application design and development
Reselling Professional services
Hosting Managed services
Microsoft Action Pack subscription – update
Device design and development
If your renewal date is…Between now and January 2014• Meet the current requirements
now and follow the steps for your renewal in the Partner Membership Center.
• Complete your renewal in the Partner Membership Center before the new requirements take effect in January (exact date is TBD).
Requirements changes for many MPN competencies, integration of the cloud into relevant competencies, and new qualification tracks within competencies will take effect in January 2014. Those new requirements will need to be met by partners attaining or renewing competencies after the effective date.
In January, February, or March 2014• You may be able to renew for
2014 under the current requirements, if you complete your renewal prior to when the new requirements take effect in January (exact date is TBD).
• You may complete your renewal within 90 days prior to your renewal date. Refer to the Partner Membership Center for your renewal details.
• Some of the new requirements are available now, others are being released between now and January.
After March 2014• The new competency
requirements will apply to you when you renew in 2014.
The MPN disclosure guide provides a comprehensive look at the program changes planned across all membership levels: • Cloud Partner program integration• Competency structure and requirements
changes• Microsoft Action Pack Subscription
redesign
What to know for your next competency renewal
Through the Partner Support Community forums, MPN members get unlimited online support for questions about: • Development • Presales assistance• Microsoft products • Program membership and benefits
The Support Community forums can be searched, with results from not only the forum, but also TechNet, MSDN, and the Microsoft Community.
If your company has an MPN competency or a Microsoft Action Pack Subscription, phone-based support is also available.
1-800-MPNSOLV (676-7658)
From any page on the MPN portal, quickly navigate to the forums by selecting Support > Partner Support Community
You can request private communications with a Microsoft expert within any forum.
Partner Support Options
19
Digital Marketing Business Opportunity1
What’s next:Partnership on SkyRocketDigital Marketing Lead Nurturing Engine
• Digital media is the most cost effective net-new revenue stream for our partners• Complete Campaign execution is <$5K (vs. $50K+ for traditional
marketing campaigns)• Easy to monitor and measure
• Some partners had 600 net-new Office 365 trials within 2 weeks of launching Office 365 Web Syndication
• Ability to clearly view the sales pipeline
Begin with Partner Digital “Baseline” Assessment2
The Road to Digital Leadership (SkyRocket Baseline)1
SkyRocket: Driving Revenue from Digital Marketing
1. Establish a Digital
Baseline
2. Develop recommendati
ons
3. Implement Recommendati
ons
4. Monitor Recommendati
ons
5. Update and Refine
Recommendations
Customer Discovery (SkyRocket SEO and Pinpoint)2
Search Engine Optimization Pinpoint Optimization
Customer/Partner Connection (SkyRocket Syndication) 3
On-Going Monitoring (SkyRocket Monitoring)4
o Skyrocket monitoring for Search Engine Optimization, PPC, Responsive Design, Web Syndication, Social Presence and Pinpoint
o Metrics Tracking in-place to measure increase of Office 365 transactions
Partner October NovemberDecember January February March April1 Y Y Y N N Y Y2 N Y Y N N Y Y3 N N Y Y Y Y Y4 N N Y Y Y Y Y5 N N Y N Y Y Y6 N N N N Y Y Y7 N N N N N N Y8 N Y Y Y Y Y Y9 N Y Y Y Y Y Y10 N Y Y N Y Y Y11 N N Y N N Y Y12 N N N N N Y Y13 N N N N N N Y14 N N N N N N Y15 Y Y Y Y Y Y Y16 N N N N N N Y17 N N Y Y Y Y Y18 N Y Y Y Y Y Y19 N Y Y N N Y Y20 N Y Y N N Y Y21 N Y Y Y Y Y Y22 Y Y Y Y Y Y Y23 N N N N N N Y24 N Y Y Y Y Y Y25 N Y Y N N Y Y26 N Y Y Y Y Y Y27 N N N N N N Y28 N N N N N N Y29 N N N N N N Y30 Y Y Y Y Y Y Y31 N Y Y Y Y Y Y32 Y Y Y Y Y Y Y
Syndicated Office 365 Content Office 365 Trial Invitation
SkyRocket: Driving Revenue from Digital Marketing
Wrap Up | Discussion
Heather [email protected]