iaap social sites to build membership barbara rozgonyi

Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

Using Social Networking Sites to Recruit and Retain

Members

By Barbara Rozgonyi, publisher of

www.wiredPRworks.com @wiredprworks on twitter.com

630.207.7530 mobile/text


Our Agenda

• Tools• Hazards• Rules• Sites• Communities• Getting Started


Social Networking Survey


Chapter Benefits

• Search• Community• Connections


Social media spending in the US will increase from $716 million this year to more than $3.1 billion in 2014

Source: Forrester


Your Biggest Takeaway

Position your chapter as the organization people want to join.


Presentation Online

www.slideshare.net/wiredprworks


Social Networking Tools

• Personality• Community• Value• Search Engine Optimization


Social Media Hazards

• Privacy• Time Management• Strategy


Social Networking Rules

• Be nice• Make connections• Don’t Sell• Be Responsive• SHARE


Best Social Networking

LinkedInFacebookTwitterSlideshareFlickr


LinkedIn

U.S. visitors surpasses 8 million in March 2009 - up 127% vs. 2008

• Profile• Summary• Groups• Questions and Answers


Facebook

Friends

Social

Community

Events

• 36.03 percent of all U.S. social network traffic 02/09

• 5 M newbies weekly

• 3 B minutes daily


Twitter

• Follow• Followers• SearchUp 131% 9.3 Mil US Visitors March 2009


ComScore March 2009


Flickr

• Images• Video• Groups


Slideshare.net

• Slides• Audio• Social Bookmarks


Video

• Viddler or Vimeo• YouTube• Google• Ustream


Blogs – Publishing Online

• Create• Comment• Search


Matt, creator of WordPress and Erin Games


Communities

• Consulting Sites• Forums• Social Media Club Chicago • Membership Sites


Review

• Tools• Hazards• Rules• Sites• Communities• Getting Started


Google Results


Your Biggest Takeaway

Position yourself as the community leader with the answers people are looking for.


Questions

What’s your biggest question about how you can use social networking to help you grow your consulting business?

To book this presentation for your group, call 630.207.7530. Last minute requests welcome. Presentations can be scaled from 20 minutes to an all-

day workshop.

iaap social sites to build membership barbara rozgonyi

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