joel marans | @schnitzelboy

What we’ll cover today

Why social selling is important (for you & clients)

How to organize/deploy a social selling program

Practical social selling skills to use right away

why social selling?Create more sales opportunities, faster

with content prospects actually want & need.

the real reason?

I hate cold calls.

Cold calls are the Sex Panther of selling. 97% of the time, they work none of the time.

Know what prospects want, and share it before they find it.Social selling means becoming a search engine shortcut.

WHILE BIG DATA GETS

BIGGER...…SMALL DATA IS GETTING

SMALLER.

[ question is….are you listening? ]

Buyers have changed, too.

5.4 75% 57% number of people

you need for large dealsB2B purchaser’s

influenced by social media

Of buying decision is made before

sales rep is involved

Step 1: Plan your approach

Sales Navigator Product Overview

• 25 inMails / month

• Really cool advanced search tools

• TeamLink

• CRM integration

• And more...

Step 2: Find Mavericks

Step 3: Training

InMail membermessage

connection request

Start a relationship" Confirm a relationship" Leverage a relationship"

InMail Secret Ingredients

5 Great Subject Lines

inMails are a perfect way to deal with CASL

Step 4: Assess and re-assign

Measure your baselines. Ruthlessly.

Step 5: Celebrate (and sustain) your wins

What we covered (and your action items)

Why social selling is important (for you & clients)

Deliver more sales opportunities, faster with content they actually need

How to organize a social selling program

Establish goals, find Mavericks, train and measure them

Practical social selling skills to use right away

Optimize your own profiles, consider paid accounts

Never make a cold call again!

Practical, tactical ideas for social business.

Please connect with me

@schnitzelboy | about.me/joelmarans