I am Belltower Chapter’s

design/print/advertising professional

- and each of you is a deputy

Recommend me with complete confidence

I’m a qualified graphic designer

with 38 years in the WA design

and advertising marketplace, managing

my own design studios and agencies.

I have won 56 design, art direction

and advertising awards in that time.

Design and Printing:

Logos, Corporate DesignBusiness Cards

Corporate FoldersDL leafletsNewsletters

Brochures - all sizesAnnual ReportsProspectuses

Our Services:

All Graphic Design ServicesWebsite Design

Brand DevelopmentTV, Radio, Newspaper AdsMedia Planning & Buying

Marketing Strategies, ResearchDesign for Signage

Animation, 3D Modeling

What are our customers looking for?

50% want biz cards, letterheads, folders, leaflets

30% want press, radio, tv, advertising, outdoor signs

20% want everything, from scratch

Certainly we love the COMPLETE projects

But our bread and butter is small print jobs

Our Printing Rates:

We monitor the rates of competitorslike Worldwide, Snap and Quickcolour

Print to make sure our prices are alwayslower, or at least even, but never greater.

Our design rate is $90 hourly (BNI) or$110 hourly (non BNI) plus GST

Genuinely caring service:

We’re absolutely determined to provide an

involved, personalised, hands on service.

We believe our caring attitude is

just as important as the quality of our work.

Our Creative Process:

We want to clearly understand what our

client needs. We want to understand his

marketplace, competitors, his likes and dislikes.

We need to see any research or information

on his product or service.

We have to get inside his head and really understand his customers wants/needs/desires.

Brand Positioning:

(ladder of the mind)

The importer

Big on service

Home grown

The biggest

Designer

Brand / Leader

High fashion

The craftsman

Big on convenience

International

Small and Attentive

Bulk

Discounter

Socially aware

Low Information - High Information

Positive or Negative Purchase

Why is it important to know the difference?

Positive Purchases:

Homes, clothing, cars, holidays,

Furniture, going out, home products.

Negative Purchases:

Insurance, replacing batteries/tyres,

pest control, security, doctors, dentists.

Australian Lifestyle Segments:

Most powerful words in ads:

New

Now

Save

Love

Free

Better

Safer

Easier

Faster

Announcing

Presenting

Introducing

Discovered

Found

For the very first time

Exclusive

Limited time only

Send no money

Seven Human Needs:

1. Interest2. Ease3. Gain4. Fear5. Imitation6. Security7. Pride

"It is unwise to pay too much, but it is worse to pay too little. When you pay too much, you lose a little money - and that's all. When you pay too little, you sometimes

lose everything because the thing you bought was incapable of doing the thing it was bought to do. The

common law of business balance prohibits paying a little and getting a lot - it cannot be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that, you will have enough to pay for

something better."

John Ruskin (1819 - 1900)

British Author, Artist, Essayist and Critic

RESULTS:

Lyon Court at Banjup

Lyon Court launched in November

of last year. A very, very bad time to launch.

In an extremely depressed land sales, new home

marketplace, Lyon Court have sold 24 of

these land and home packages to this point.