Imagine What YuKan Do.

2014 Sponsorship

Packet

The 2014 YuKanRun.com

Twin Lobster Road Race Series

Join us as runners from throughout the region come together for atruly unique racing series.

Whether runners are just hitting the road for the first time or are already passionate about the sport, our races provide fun, festiveand competitive events where everyone is welcome. Each racegets a little longer and the most adventurous runners can tackleboth races for the ultimate challenge -The Twin Lobster RoadRace Series!

RACES

The 2014 YuKanRun.com Twin Lobster Road Race Series is aunique two-race celebration of running, fitness and competition.The series includes two spirited events that challenge runners totest their own limits. Racers are sure to meet new friends as well as fierce competitors along the way.

COMPETITION

Runners compete in the Twin Lobster Road Race Series to qualifyfor coveted prizes that will be the envy of friends and are sure toearn bragging rights in the running community.

Participants in either of the two races will earn a YuKanRun.comtechnical race shirt.

Runners that complete the 13.1 mile Half Marathon will also receive a custom YuKanRun.com finisher’s medal.

Runners that complete both races back-to-back will alsoreceive a custom YuKanRun.com backpack.

With all that running, they deserve it!Imagine What YuKan Do.

The 2014 YuKanRun.com Twin Lobster Road Race Series

RUNNERS

Building the category.With encouragement, inspiration, and support from a local community of runners, we’re welcoming new runners and invitingthem to get in on the action. With training tips and race updates, we help keep everyone motivated as they prepare for theirrace.

Fueling the passion.Elite athletes can feed their competitive spirit while they challenge their own expectations in a way they’ve never done before.With progressive races of increasing distance, racers dig deeper and push their limits more than ever.

A uniquely busy day.With back-to-back races, there can be no rest for the weary. Runners will be given proper hydration and refueling at the finish line only to find themselves returning to the starting line all over again.

Twin Lobster Race Series

1-Mile Race

HalfMaraThon1

June

2014

OUTLOOK FOR 2014

After another exciting year, we expect continued growth in 2014. Our races sold out last year and we’re building on that momentum. With a truly unique race format that is unlike any other event, thousands of runners will join us from all over New England and beyond.

COMMUNITY

We’re attracting runners, fans and businesses from all over the region and beyond. Our races highlight the charm and character of New England and the North Shore community, and support the local economy.

DREAM BIG

With our 2014 race schedule and expectations for keen competition and good fun, our races are sure to secure a home on the calendars of running enthusiasts and elite athletes alike. Our loyal runners from the past race series are eager to rise to the occasion and face this challenge!

VOLUNTEERS

Volunteers are the heart and soul of the YuKanRun.com Road Races. Whether they share a smile at the registration table, help to spread the word with mailings and posters, hand water to grateful and thirsty runners or present awards to deserving racers, volunteers help in so many ways. Volunteers are a critical part of our running community and are some of the most positive, outgoing and energetic folks around. Without the willing participation of our volunteers, the YuKanRun.com races wouldn’t be possible. We are grateful.

CHARITIES

The 2014 YuKanRun.com Road Race Season is proud to support local charities and give back to those who give so much. Portions of race proceeds will be donated to help support The Gloucester High School Athletic Association.

SPONSORS

The 2014 YuKanRun.com Twin Lobster Road Race Series offers a unique opportunity to be a part the local community and position your business in front of an energetic, active and engaged audience from all over the region. Please consider joining usas a sponsor. There are many opportunities to get involved and many ways in which we will help you generate increased brand awareness and develop loyal brand advocates.

OUR RUNNERS, YOUR TARGET.

The 2014 YuKanRun.com Twin Lobster Road Race Series attracts runners who are dedicated, motivated, educated, andpassionate about their healthy lifestyle and fitness.

A recent Running USA survey* found that runners are an affluent target audience who are well educated and maintainhousehold incomes well above the national average.

In fact, approximately three quarters of today’s runners haveearned a college degree and report a household income of morethan $75,000. These running enthusiasts are active participantswho train year round, reporting running an average of 213 daysand logging 1,269 miles per year.

* The 2011 National Runner Survey is a comprehensive survey conducted by Running USA.

BY THE NUMBERS*

FEMALE

MALE

FEMALE

MALE 44

38

73%

61%

53%

47%

78%

78%

76%

69%

70%

74%

FEMALE

MALE

FEMALE

MALE

FEMALE

MALE

FEMALE

MALE

Road Race Finishers

Average Age

College Educated

Married

Run to Stay Healthy

Household Income of $75,000+

SPONSORSHIP OPPORTUNITIES

There are so many ways to get involved in the 2014 YuKanRun.com Twin Lobster Road Race Series. You’ll reach intelligent consumers with tremendous purchasing power, leaders who influence buying decisions of their friends and families. We hope you’ll join us.

Series Title Sponsor The series will be referred to as “The (Your Company Name) Twin Lobster Race Series.” Your company will be featured prominently in all race materials and publicity with category exclusivity.

Premier Race Title Sponsor The race will be referred to as “The (Your Company Name) YuKanRun.com 1-Mile Road Race.”

Major Race Sponsor Your company will be featured prominently as a Major Sponsor in all race materials and publicity.

Official Race Sponsor Your company will be featured prominently as an Official Sponsor in all race materials and publicity.

Supporting Race Sponsor Your company will be featured as a Supporting Sponsor in several promotional areas.

Contributing Race Sponsors Your company will be featured as a Contributing Sponsor in some promotional areas.

Please turn the page to view sponsorship benefits.

Twin LobsterRace Series(both races)

Half Marathon

$3,000

$2,000 $1,500

$1,500 $1,250

$1,250 $1,000

$1,000 $500

$500 $250

1-MileRoad Race

Series Title Sponsor

Premier Race Title Sponsor

Major Race Sponsor

Official Race Sponsor

Supporting Race Sponsor

Contributing Race Sponsors

SPONSORSHIP BENEFITS

Generous benefits to match your generous contribution.

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Race Posters & Brochures

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Technical Race Shirts

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§ Series Title Sponsorship benefits apply to both races in the YuKanRun.com Twin Lobster Road Race Series.§ Road Race Sponsorship benefits are applied to each of the individual races.

Race Banner

Finish Line Tape

Race Series Awards Hat

Complimentary Race Entries

Official Website Race Page

Mile Markers

Email Campaign

Sponsor List Banner

Race Series Banner

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Official Website Banner

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Bold eye-catching visuals for increased brand awareness.

426White Light Fool’s Dual Road Races

RACE POSTERS

RACE BROCHURES

2014 GRAPHICS

426Harborside YukanRun.com 5K Race

WhiteLight YukanRun.com Road Race Series

Harborside YuKanRun.com 2.62 Mile Race

The Pitman Law Offices, LLC

MILE MARKERS

WATER STATIONFLAG

FANSTAND

FLAG

TECHNICAL SHIRTS

FRONT

BACK

RACE BIBS

3MILES

Harborside YuKanRun.com 10K Race

June 25, 2011 9:00am Newburyport, MA

White Light YuKanRun.com Race Series

Harborside YuKanRun.com 10K Race

June 25, 2011 9:00am Newburyport, MA

White Light YuKanRun.com Race Series

Harborside YuKanRun.com 10K Race

June 25, 2011 9:00am Newburyport, MA

White Light YuKanRun.com Race Series

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The Pitman Law Offices, LLCMerritt Capital Management Inc.

Logos and names shown for placement and used by permission.

FINISH FINISH FINISH FINISH FINISH FINISH

FINISH LINE TAPE

RACE WEBSITE

SOCIAL MEDIA

2014 GRAPHICS

RACE BANNER

FINISH LINE ARCH

Our grand Finish Line Arch is the perfect platform to promote your brand. Premier Title Sponsors will have an opportunity to display your logo exactly where everyone’s attention will be focused - the finish line!

White Light YukanRun.com Fool’s Dual Road Race Series

SPONSOR INFORMATION

Contact Name____________________ Contact Phone_____________________ Contact Email__________________________

Company / Organization___________________________________________________ Website_______________________________

Address_____________________________________ City________________________ State______ Zip_______

SPONSORSHIP LEVEL SELECTION

q Twin Lobster Race Series Title Sponsor q Premier Race Title Sponsor q Major Race Sponsor

q Official Race Sponsor q Supporting Race Sponsor q Contributing Race Sponsor

RACE SPONSORSHIP

q 1-Mile Road Race q Half Marathon q Twin Lobster Race Series

ARTWORK & COMMITMENT TIME LINES

To be sure your company name and logo are included on race shirts, websites and all collateral materials, please be sure to return the completed sponsorship form no later than 5/1/14.

All artwork should be supplied as electronic files. Email files to rmorrell@yukanrun.com. Accepted file formats include PDF, TIFF, JPG. Minimum resolution is 300dpi.

THANK YOU FOR JOINING US.Please send your completed form to the address listed below along with your check payable to YuKan Sports, LLC.

______________________________________ ________________________________Sponsor Signature Date Amount Enclosed

YuKan Sports, LLC § P.O. Box 780 § Rockport, MA 01966 § 978-879-9007 § YuKanRun.com

2014 YUKANRUN.COM TWIN LOBSTER RACE SPONOSORSHIP FORM