hyper competitiveness & organizational change

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Hyper-Competitiveness & Organisational Change (Lecture 2, Module 2) James Hunt Trimester 3 2012 GSBS6120: Managing Organisational Change

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The three main forces driving rapid and continuous organisational change are identified; economic imperatives, spiralling consumer demand and technological innovation. Management consultancy activity is identified as heightening the impact of these 3 key drivers of change.

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Page 1: Hyper Competitiveness & Organizational Change

Hyper-Competitiveness & Organisational Change(Lecture 2, Module 2)

James HuntTrimester 3 2012

GSBS6120: Managing Organisational Change

Page 2: Hyper Competitiveness & Organizational Change

Preliminary Notes – Aspects of Change

• The increasing intensity of competition on a global scale; the Japanese ascendancy in the 1980s, the technology revolution of the 1990s.

• New forms of employment, and changes in organisation: Shamrock Organisations

• Organisational Development

• Resistance to change

• Approaches to change: structural, job-design, personnel, cultural change

• Restructuring and change: two time horizons – short term, long term

• Transition stages in the organisational change process: denial, resistance, exploration, commitment.

Page 3: Hyper Competitiveness & Organizational Change

Lecture Outline

1. Background – Globalisation and its Impact on Organisational Change

2. Forces for Change – Hyper-competitiveness and Organisational Change

3. Four Frames for Understanding Change in Organisations

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Page 4: Hyper Competitiveness & Organizational Change

Where did accelerated organisational change really begin?

How did we arrive at the age of hyper-competitiveness?

Page 5: Hyper Competitiveness & Organizational Change

Global Economic Forces for Change

1. Low inflation environments

2. Continued reduction in tariffs

Page 6: Hyper Competitiveness & Organizational Change

Individual Forces for Change

1. Shareholder demand for increased return on investments.

2. Consumer demand for newer, faster, better services and products.

Page 7: Hyper Competitiveness & Organizational Change

Technological Forces for Change

1. Rapid developments in communication networks.

2. Rapid developments in computer processing capabilities.

3. The emergence of e-commerce.

Page 8: Hyper Competitiveness & Organizational Change

What has driven organisational change since the early 1980s?

1. Global economic forces

2. Individual forces

3. Technological Forces

Page 9: Hyper Competitiveness & Organizational Change

The Rise of Management Consultants

• The Rise of the Management Consultancy Industry has spawned an industry in change management.

• Since the 1980s, management consultants have driven many of the changes in large organisations throughout the world.

• Their presence as drivers of change became more pronounced in the 1990s, and their influence remains pervasive today.

Page 10: Hyper Competitiveness & Organizational Change

The Growth of the Management Consultancy Industry

0

20

40

60

80

100

120

140

160

$US (billions)

Global Revenue Growth in the Management Consultancy Industry (1991-2002)

UNCTD 25 30 36 43.2 51.84 62 73 84.75 98.39 114.24 132.63 152.98

Kennedy 25 30 36 43.2 51.84 62 71.982 83.57 97.02 112.64 130.775 151.829

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002

Page 11: Hyper Competitiveness & Organizational Change

Management Consultants: The Organisational Solutions Market

• TQM

• JIT Management

• Reengineering

• Scenario Planning

• Matrix Management

• Strategic Competitive Advantage

• Competency Building

• Customer Segmentation

• Knowledge Management, Intellectual Capital, Triple Bottom Line

• Learning Organisations

Page 12: Hyper Competitiveness & Organizational Change

Organisational Responses to Change

1. Increasing drive to capture economies of scale

2. mergers, acquisitions, strategic alliances

3. downsizing: leaner, meaner organisations

4. outsourcing: eliminating the fixed costs of employment

5. The emergence of Shamrock and Network organisations.

Charles Handy’s Shamrock organisation

Page 13: Hyper Competitiveness & Organizational Change

These Organisational Responses have Combined to Produce:

• The Knowledge Economy

• The Information Era

• The Digital Age

These in turn further fuel global, individual and economic forces for change.

Page 14: Hyper Competitiveness & Organizational Change

Organisational Change and the Information Era

Forces for Change1. Global Economic Forces

Low inflation

Reduced Tariffs

2. Individual forces

Shareholder demands

Consumer demands

3. Technological Forces

Computer processing speed

Communications networks

E-Commerce

Page 15: Hyper Competitiveness & Organizational Change

Organisational Change and the Information Era

Forces for Change

1. Global Economic Forces

2. Individual forces

3. Technological Forces

Organisational Responses to Change

1. Economies of Scale

2. Mergers, Acquisitions

3. Downsizing

4. Outsourcing

5. Shamrock organisations

6. Network organisations

Page 16: Hyper Competitiveness & Organizational Change

Organisational Change and the Information Era

Forces for Change

1. Global Economic Forces

2. Individual forces

3. Technological Forces

Organisational Responses to Change

1. Economies of Scale

2. Mergers, Acquisitions

3. Downsizing

4. Outsourcing

5. Shamrock organisations

6. Network organisations

The Management Consultancy

Industry

TQM

Strategic Repositioning

Re-engineering

Page 17: Hyper Competitiveness & Organizational Change

Organisational Change and the Information Era

Forces for Change

Organisational Responses

Management Consultants

The Knowledge Economy

The Information Era

The Digital Age

Page 18: Hyper Competitiveness & Organizational Change

Organisational Change and the Information Era

Forces for Change

Organis-ational Responses

Management Consultants

The Knowledge Economy

The Information Era

The Digital Age

Page 19: Hyper Competitiveness & Organizational Change

How Might Individuals Respond to all this Change and the Emergence of the New World of Work? Some Emerging trends over the past few decades: 1990 - 2013

More individuals are now more open to discontinuity.

Individuals in organisations have developed a heightened sense of self-reliance.

Individuals now take more responsibility for their own career development.

Personal investment in knowledge acquisition and competency profile building.

Employers are increasingly viewed as temporary partners.

Growing recognition of the importance of building networks and reputation widely

– across industries

– across occupational fields

Greater consideration of self-employment opportunities.

Page 20: Hyper Competitiveness & Organizational Change

Some Further Reading:

• Hunt, J. (2003) Chapter 1: The Anatomy of Organisational Change in the Twenty-first Century. In Wiesner, R. & Millett, B. (Eds.), Human Resource Management: Challenges and Future Directions, John Wiley, Queensland.

• Semler, R. (1989) ‘Managing Without Managers’, Harvard Business Review, Vol. 67, Iss. 5 (September-October): 76-84.

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