hxrefactored - judith weader - blue cross blue shield rhode island
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MEETING HEALTH INSURANCE CUSTOMERS MORE THAN HALFWAY
MAY 14, 2014
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AGENDA
v About BCBSRI
v Health Insurance: Then & Now
v What BCBSRI is doing…
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ABOUT BCBSRI Not-‐for-‐profit insurer founded in 1939
About 900 associates
Over 440,000 members + over 90,000 hosted members
Community-‐focused carrier
6,100 Volunteer hours*
$1 million Financial & in-kind donations*
* Served/donated in 2013 3
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HEALTH INSURANCE: THEN
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HEALTH INSURANCE: NOW
Tiered Networks
$ Coinsurance
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HEALTH INSURANCE: THEN
Limited choice of carriers & plans
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More opEons across the
board
HEALTH INSURANCE: NOW
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GOING RETAIL
Sales & Service in one convenient locaEon
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GOING RETAIL
Over 5,000 served in the first 6 months
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PAY HOW YOU LIKE
ACH debit
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PAY HOW YOU LIKE
1,600 Payments
made online & via phone
By the numbers, for the first 3 months – with no promo6on un6l end of month 2…
1/2 Enrollments into auto ACH debit
10% Payments made by
phone (IVR) 11
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HOW DID WE DO?
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HOW DID WE DO?
Discover
Explore
Buy
Engage
We only measured here
Ask Listen ACT
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