hxrefactored - mashery - chuck freedman

© 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y

Finding a Healthy Match: Innovate with the Right Platform Chuck Freedman @chuckstar API Strategist & Director, Vertical Insights

May 14, 2014

HxRefactored 2014

© 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y

o Who am I? Who are you? o Why this talk? o When is a platform needed? o What to look for in a platform o Q&A

2 Agenda

Chuck Freedman @chuckstar


o  Working with APIs since 2005 at Y! Maps

o  Built several platforms before joining Mashery’s Strategy Services team

o  Work with many of our healthcare customers, offering strategy, best practices and industry insight.

3 Who am I?



o  Own/manage a platform?

o  Support a platform? o  Customers of a

platform?

4 Who are you?



•  APIs are equally powerful for providers as they are for customers, developers and entrepreneurs.

•  Spend much time advising platforms on being appealing and valuable to customers & developers.

•  Help customers, developers and users of APIs know what to look for!

5 Why this talk?



6 When is a platform needed?


Device Data Applica2on Data Sync Data Health Services EHR/EMR

•  Use APIs to access or share data with or to providers.


What to look for in a platform



Let’s discuss 8 things you should look at when considering a platform. Since APIs have made doing business so much easier…

8 What to look for in a platform


We’ll use iconic 80s entrepreneur Brantley Foster / Carlton Whitfield as our guide.


Just getting an introduction used to be challenging.

9 1. Welcoming API portal



https://validic.com/developers/ engages developers with a question and presents clear value options.




https://www.mapmyapi.com/ literally welcomes partners and has dedicated resources to work out partner and business relationships.




Developer key review is good, but self-service can be better.

12 2. Easy onboarding



https://www.mapmyapi.com/member/register uses Mashery to give instant access to APIs.

13 2. Easy onboarding



Getting developer and business support shouldn’t be scary.

14 3. Evidence of great support



http://dev.fitbit.com/ uses Google Groups and is very active with feature requests and community support.

15 3. Evidence of great support



Look for platforms that provide great documentation.

16 4. Great documentation



http://developer.greenwaymedical.com/io-docs - is interactive documentation, letting you sample calls and view live data responses.

17 4. Great documentation



Review terms of service and usage plans to realize what platform dependencies will mean for your business.

18 5. Understand cost and value



http://developer.foodessentials.com/page/pricing details pricing options over various usage tiers of their platform.

19 5. Understand cost and value



Look for platforms that have reached a critical mass with users and have demonstrated solid relationships.

20 6. Platform’s track record and future



http://www.athenahealth.com/marketplace/ demonstrates a growing ecosystem with an increasing number of service offerings.

21 6. Platform’s track record and roadmap



Sometimes access and documentation aren’t enough.

22 7. Help getting up and running



http://developer.runkeeper.com/healthgraph/app-ideas provides app ideas, detailed best practices and other developer tools.




https://jawbone.com/up/developer/tools provides iOS starter code and features submissions from the community.




Once integrated, how will your application and/or relationship be handled?

25 8. Embracing your application



https://developer.carepass.com/app_submission features exceptional app submission and showcase.




Apps integrated with CarePass are featured to users on http://www.carepass.com/.




It’s not that hard to find opportunity with platforms.

28 Know where to look for opportunity



29 Know where to look for opportunity

-‐  Story of Digital Health -‐  h?p://storyofdigitalhealth.com/api/

-‐  ProgrammableWeb -‐  h?p://www.programmableweb.com/category/all/

apis?keyword=health -‐  Mashery’s open and partner API directory

-‐  h?p://developer.mashery.com/apis#health



1.  Conveys a welcoming API Portal 2.  Provides easy onboarding 3.  Has evidence of great support 4.  Lists great documentation 5.  Understand cost and value 6.  Know platform’s track record & future 7.  Helps you get up and running 8.  Willing to embrace your application

30 Recap: What to look for in a platform




Q&A – Thank you!



32

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