The Hunt for The Early Adopters

How a tiny Thai niche B2B startup attracts hundreds of beta users in global market?

Barcamp Bangkok 520-Oct-2012

Kulawat WongsarojCEO & Agile Coach proteus-agility.com

Eidos - Agile Tool that Doesn't Suck!

Eidos Team

Who are Eidos customers?

Global IT Professional

AgilePractitioners

AgileTechLead

customers

Early Adopters

Early Adopters, where are they?

I had no idea!

Wave 1 : Friends and Local Fan

Agile66 Fans

Spam but don't make it to spammy

Wave 2&3 : Community Spamming

Agile66 Fans

Meetup.comGroups Spam

LinkedIn Groups Spam

Quora, the secret source!

Wave 4 : Quora

Agile66 Fans

Meetup.comGroups Spam

LinkedIn Groups Spam

Quora

Source Groups

proteus-agility.com4 months75 countries2,517 Unique Visitors376 Beta Signup15% Conversion

Tip #1Don't collect just email in your beta signup page.

What is your pain points?

Pivotal Tracker (increasingly popular among small to medium teams)● Epics and story hierarchy are almost non-existent.● x-project visibility● Notifications and searching● Distributed team, would like better estimate tool and projections

based trends...● summary view point.● Pivotal Tracker is great for developers and product managers, but

pretty much kills my ability to manage the design department.

GreenHopper (the most popular one from Eidos beta registrants)● It doesn't yet have What If analysis or Evidence Based Scheduling.● Difficult to implement flows. My team members can't get it to a user

friendly flow● Feels like the tool hinders more than it helps;● Hour burndown doesn't update the initial value if tasks are added

after the sprint has started.● Poor hierarchy in the planning: after the sprint components are

created, the hierarchy cannot be edited;● No possibility to filter out time tracking if the subtasks are part of

several "sprint" placeholders;

Tip #2: Share signup responses with your whole team

● Google Form can script to send email out

Tip #3Spamming fades away, Q&A doesn't

Agile66 Fans

LinkedIn Groups Spam

Meetup.comGroups Spam

Quora

Tip #4 : Infomercial

● Blog● DZone

○ send traffic● InfoQ

○ thumbup/thumbdown review○ personal editor○ several revisions○ establish credibility

Tip #5Invest in a decent designer

Thank You

Sources