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Hungary-Slovakia-Romania-UkraineENPI Cross-border Cooperation Programme

Partnershipwithout borders

www.huskroua-cbc.net

Visual Identity Manual of theHungary-Slovakia-Romania-Ukraine

ENPI Cross-border Cooperation Programme 2007-2013

Content

Chapter 1 Visual Identity Elements

The Programme LogoThe LogotypeMinimum SizeColoursLogo Versions & BackgroundsSpacingForbidden Situations

Fonts

Slogan

The EU LogoThe LogotypeProportionsColoursColour VersionsLanguage Versions

2

Chapter 2 Application of the Visual Identity

Printed MaterialsLeafletPublication CoverPaper FolderEnvelopeInvitationLetterBusiness CardPosterRoll-up bannerCD-CoverCD-StickerPendriveT-shirtBadgeMugStickerBillboard

E-MaterialsPowerpoint TemplateElectronic NewsletterWebsite

3 14

Chapter 1 Visual Identity Elements

3

The Programme Logo | The Logotype | Minimum Size | Colours

The Logotype

The logotype symbolises the connection, co-operation of the participating countries. Although the logotype is playful due to it’s basic colours, it is also a strong form which can be unmistakeably associated to the program and and the co-operating partners.

Minimum Size

The logo of Hungary-Slovakia-Romania-Ukraine ENPI Cross-border Cooperation Programme should not be recreated in any circumstance. Only the logoversion presented in this manual is the correct one and it and only it should be used. The minimum admitted dimensions of the logo is 10mm (height).

10mm

Colours

CMYK

C 99M 77Y 26K 10

RGB

R 18G 74B 125

Pantone

653 C

CMYK

C 89M 60Y 2K 0

RGB

R 29G 104B 175

Pantone

660 C

CMYK

C 67M 39Y 0K 0

RGB

R 88G 138B 200

Pantone

659 C

4



CMYK

C 4M 0Y 93K 0

RGB

R 251G 238B 35

Pantone

3945 C

CMYK

C 0M 0Y 0K 90

RGB

R 65G 64B 66

Pantone

446 C

Colours:CMYK color codes will be used on all printed materials. For special printed materials PANTONE code will be used.RGB will be used on the web site and other electronic applications.

Backgrounds:The emblem is reproduced for preference on a white background. Avoid a background of varied colours, and in any case one which does not go with blue, and yellow.

The Programme Logo | Logo Versions & Backgrounds

Full Colour Version

This version is highly recommended when there are no restriction imposed by the texture and color of the material (white or light gray background only) on which the visual identity of the programme is applied.

Black & White Versions

Black & white versions with the two subversions: normal and inverted logos. This version is recommended when applied through serigraphy and engraving procedures or/and on restrictive surfaces of certain materials - fax, stickers - whenever the full-color version of the logo cannot be applied.




5

The Programme Logo | Spacing

Whitespace Requirements

The logo should not be oversized.

In order to create the maximum impact and visibility, the presence of a white space around the graphic signature is very efficient.

This space individualizes the logo by separating it from the surrounding elements (margin of the page, other logos or graphic elements, etc.).

The distance between the margins and the logo are different from one page to another.

X

X

X

X


6

The Programme Logo | Language Versions

hu

Language Versions

7

Magyarország-Szlovákia-Románia-UkrajnaENPI Határon Átnyúló Együttműködési Program

skProgram cezhranicnej spolupráce ENPIMadarsko-Slovensko-Rumunsko-Ukrajina

roUngaria-Slovacia-România-UcrainaProgramul de Cooperare Transfrontaliera ENPI

uaПрограма прикордонного співробітництва ЄІСПУгорщина-Словаччина-Румунія-Україна

enHungary-Slovakia-Romania-UkraineENPI Cross-border Cooperation Programme

The logo should never appear on one of thecolors which compose the logo.

The logo should never be written with anothertrue-type.

No shadow effects should be applied to thelogo.

The logo should not be in any way distorted.

The letters of the logo should not appear in different colors.

No element of the logo should change itsprescribed position.

The logo should not be rotated. The minimum distance should be observedbetween the logos. These appear horizontallyor vertically.

The Programme is co-financed by the European Union

The Programme Logo | Forbidden Situations

8



Hungary-Slovakia-Romania-UkraineENPI Cross-border Cooperation Programme Hungary-Slovakia-Romania-Ukraine

ENPI Cross-border Cooperation Programme



Hungary-Slovakia-Romania-Ukraine

ENPI Cross-border Cooperation Programme Hungary-Slovakia-Romania-UkraineENPI Cross-border Cooperation Programme

Fonts

Myriad Pro

Myriad Pro is selected for use in the Cooperation programme to ensure consistency and effectiveness throughout all its communication materials.

Where Myriad Pro is not available Arial will be used in all communication materials, including electronic environment (Word, Power Point, etc.)

aábcdeéfghiíjklmnoóöôpqrstuúüûvwxyzAÁBCDEéFGHIíjKLMNOóöôPqRSTUúüûVWXYz0123456789 . , ; : ? ! - _ „ ’ / + * ( ) % @ # $ & × [] {} • – — «»

Regular

aábcdeéfghiíjklmnoóöőpqrstuúüűvwxyzaábcdeéfghiíjklmnoóöŐpqrstuúüŰvwxyz0123456789 . , ; : ? ! - _ „ ’ / + * ( ) % @ # $ & × [] {} • – — «»

Semibold

aábcdeéfghiíjklmnoóöőpqrstuúüűvwxyzaáBCdEéFgHIíjkLMNoóöŐPqRSTUúüŰVWxyz0123456789 . , ; : ? ! - _ „ ’ / + * ( ) % @ # $ & × [] {} • – — «»

Bold

aábcdeéfghiíjklmnoóöőpqrstuúüűvwxyzaábcdeéfghiíjklmnoóöŐpqrstuúüŰvwxyz0123456789 . , ; : ? ! - _ „ ’ / + * ( ) % @ # $ & × [] {} • – — «»

Bold Italic

9

Slogan

Language Versions

The slogan of the programme is ”Partnership without borders”. This will be used together or separately from the logo of the programme, according to the space available, as it can be seen on the visual elements presented in this guide.

Partnerség határok nélkülhu

sk

ro

ua

en

10

Partnerstvo bez hraníc

Parteneriat fără frontiere

Партнерство без кордонів

Partnership without borders

The EU Logo | The Logotype | Proportions


The Logotype

The European Union logo has the form of a blue rectangular flag of which the fly is one and a half times the length of the hoist. Twelve gold stars situated at equal intervals form an invisible circle whose centre is the point of intersection of the diagonals of the rectangle. The radius of the circle is equal to one third of the height of the hoist. Each of the stars has five points which are situated on the circumference of an invisible circle whose radius is equal to one eighteenth of the height of the hoist. All the stars are upright, i.e. with one point vertical and two points in a straight line at right angles to the mast. The circle is arranged so that the stars appear in the position of the hours on the face of a clock. Their number is invariable.

Proportions


X

0,22 X

0,2 X

0,2 X

Myriad Pro Regular

11

Colours

CMYK

C 4M 0Y 93K 0

RGB

R 255G 204B 0

Pantone

PMSPantoneYellow

CMYK

C 100M 72Y 0K 6

RGB

R 0G 0B 153

Pantone

PMSReflexBlue

The EU Logo | Colours | Colour Versions

Colours:CMYK color codes will be used on all printed materials. For special printed materials PANTONE code will be used.RGB will be used on the web site and other electronic applications.

Internet:PANTONE REFLEX BLUE corresponds in the web-palette colour RGB:0/51/153 (hexadecimal: 003399) and PANTONE YELLOW corresponds in the web-palette colour RGB:255/204/0 (hexadecimal: FFCC00). Backgrounds:the emblem is reproduced for preference on a white background. Avoid a background of varied colours, and in any case one which does not go with blue. If there should be no alternative to a coloured background, put a white border around the rectangle, with the width of this being equal to 1/25 of the height of the rectangle.The European Union negative logo will be made up of the black flag and white stars.

Colour Versions







12

The EU Logo | Language Versions

Language Versions

13

hu

sk

ro

ua

en

Az Európai Unió társfinanszírozásával megvalósuló Program

Program je spolufinancovaný z prostriedkov Európskej únie

Programul este cofinanţat de către Uniunea Europeană

Програма фінансована з фондів Європейського Союзу


Chapter 2 Application of the Visual Identity

14

Printed Materials | Leaflet

Leaflet (Size: A5)

15

Printed Materials | Publication Cover

Publication Cover (Size: A4)

16

Printed Materials | Paper Folder

Paper Folder

17

Printed Materials | Envelope

Envelope (Size: LA4)

Envelope (Size: LC5)

10 mm

10 mm

18

19 mm

Myriad Pro Bold / Regular

9pt

Printed Materials | Invitation | Greeting Card

19

Invitation

Printed Materials | Letter

Letter (Size: A4)

Myriad Pro Bold/Regular 9 pt

20 mm

20

Printed Materials | Business Card

Business Card (Size: 90mm x 50mm)

11 mm

3,8 mm

Myriad Pro Bold8 pt

Myriad Pro Bold Italic10 pt

5,3 mm

21

Myriad Pro Italic8 pt

Myriad Pro Bold10 pt

Printed Materials | Poster

Poster

22

Printed Materials | Roll-up banner

Roll-up banner

23

Printed Materials | CD

Cd Cover (Front, Back)

Cd Sticker

24

Printed Materials | Pendrive | T-shirt | Badge | Mug

Pendrive T-shirt

25

Badge Mug

Printed Materials | Sticker

Sticker (Size: 90mm x 50mm)

26

Printed Materials | Billboard

Billboard (Size: 3000mm x 1500mm)

25%

50%

25%

27

25%

50%

25%

25%

50%

25%

25%

50%

25%

hu

sk

ro

ua

E-materials | Powerpoint Template

Powerpoint Template

28

E-materials | Electronic Newsletter

Electronic Newsletter

29

E-materials | Website

Website

30


The Programme is co-�nanced by theEuropean Union

www.huskroua-cbc.net

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