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2. 2. 2 The Nielsen Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and owned advertising formats. 47% of global respondents agreed that humorous ads resonated the most.
3. 3. 3 People buy from other people, not from companies.
4. 4. 4 The undisputed King of B2B comedy: If you dont have a compelling story to share, show pictures of sharks. Tim Washer
5. 5. 5 When a brand shows that it doesnt always take itself too seriously, its a powerful way to demonstrate authenticity and confidence, as well as connect with your community. Tim Washer
6. 6. 6 George Costanza Approach
7. 7. 7 If every instinct you have is wrong, then the opposite would have to be right."
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10. 10. 10 Spitballing v. to toss ideas around with no expectation of them coming to pass, to brainstorm.
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12. 12. 12 Inject some personality into your content:
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16. 16. 16 Aim for charming and enjoyable instead of hilarious Doug Kessler
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18. 18. 18 Drop an F-Bomb
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