humber trends presentation
Post on 19-Oct-2014
864 views
DESCRIPTION
Presented to the Humber Refresh Social Media Conference, April 9TRANSCRIPT
Social Media TrendsWhere Are You Taking Me?!
Presented to Humber's Refresh Conference April 9, 2013
Who Am I?
Wanted to be a writer or a journalist
Ended up working online instead!
• Writer/Editor at Torontoist
• Online Editor at National Post
• Community Manager at Huffington Post Canada
A Few Facts About The Huffington Post (Canada)
• U.S. version one of the largest news sites online (39-million UVs/monthly)
• Also one of the most 'social' news sites
• Founded in 2005
• Founded in Canada in May 2011, First International HuffPost site
• Over 4-million UVs/monthly (psst, that's bigger than the Globe and Mail and National Post btw)
What Do I Do At HuffPost?
• Social media strategy
• Come up with new 'social' ideas for content
• Keep up with best practices and social media developments
• Day-to-day monitoring of our social media accounts
• Train staff on how to use social media tools
So Where's All This Going?
• We're in a massive transition from mass media to something else...
• From TV, radio, newspapers to...
• Social media, fragmented media, and more
• It's just starting. All of this is quite new
Trend #1: Mobile
Think Mobile First
• Facebook has +1-billion users, more than 50% access FB mobile
• Twitter has always been a mobile experience
• It's becoming a richer experience (audio, video, games, location, and e-commerce)
• 45% of Canada's cellphone users are on a smartphone
What We're Doing?
• Apps
• Mobile pages
• HuffPost Live works on mobile and iPad
Trend #2: Video
More Than Just YouTube
• YouTube is dominant but there's competition
• Netflix, Amazon, Cable companies
• Also other platforms (think Vine)
What We're Doing
What We're Doing: HuffPost Live
http://live.huffingtonpost.com, @HuffPostLive
What is it?
• 15-30 min. segments, 12 hrs/daily
• We're creating conversations around the day's important topics
• The segments gain new life on future HuffPost stories
Trend #3: Think Live
Social Media Is Live
• Brands need to adapt to this
• Think like a newsroom, react quickly and when things happen
• Give front-line staff leeway and autonomy
• What can happen when things go horribly, horribly wrong?
Or Worse...
Trend #4: The Social Screen
• Combines 'live' and 'video' in some ways
• Twitter + Nielsen
• Also think live events! Sports, award shows
Trend #5: Hybrid models. Advertorial? Journamarketing?
• It's always existed... Advertorial sections
• And now it's also online
• Both journalists and marketers have to be vigilant about this
• The reader/user must come first
How We Do It
• Partnerships where they make sense
• A net gain for both advertiser and us
• Editorial integrity is important
What Happens When It Goes Wrong?
Atlantic's Scientology Scandal• Loss of credibility• Hurts your brand• Controversy and backlash
Trend #6 Location
Some prominent uses for it right now:
• Foursquare, Yelp, Twitter
What's next? Google Glass? Something else?
Thanks! Questions?
Follow me on twitter @boyreporter
Check out the Huffington Post Canada
www.huffingtonpost.ca
E-mail: [email protected]