ig Data has the potential to provide incredible value for decision makers throughout organizations; however, two

major problems exist in creating this value.

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There must be a way to bridge the gap between the potential value of Big Data and making value real for the majority of decision makers.

First, Big Data is often looked at in isolation, without the context of other data.

Only specialists currently have the ability to access Big Data and use the sophisticated analytics required to maximize its value.

Alteryx has provided a platform for Data Artisans to take advantage of Big Data, blend it with other data, build sophisticated analytics, then package all this up as analytic applications for business decision makers.

hat is where Data Artisans come into play. These are the analysts who understand the business, as well as all

the relevant data that drives the business. They can humanize Big Data in a way that makes sense to business decision makers. They provide the strategic analytics that will drive their organization’s performance.

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Let’s take a look at the Alteryx platform: How can it benefit companies through unleashing Big Data for strategic decision making?

ata Artisans can use the Alteryx Designer Desktop to build and

publish analytic applications. This simple platform is workflow-based, allowing for connections to be built between information.

THE FASTEST PLATFORM TO CREATEANALYTIC APPLICATIONS03

DTHIS WORKFLOW CAN INCLUDE:

Accessing data from any data source: Big Data, cloud, data warehouse, or even spreadsheets.

Blending all this data together to create the right analytic dataset, including packaged customer and marketing data.

Creating predictive, statistical, or spatial analytics—all accessible for non-specialists.

Publishing analytic applications.

nce the Data Artisan has created an analytic app, it’s easily sharable with the business decision maker. With one click, it’s published to a secure cloud

environment—in a studio for the Data Artisan—with no corporate infrastructure or management resources required.

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This allows their capabilities to be showcased for the analytics application community and provides inspiration for other app designers to work from.

THE PUBLIC GALLERY

Data Artisans can also make their apps public to all members of the Analytics Gallery.

CONSUMERIZING BIG DATA ANALYTICS IN THE CLOUD

The Data Artisan can share analytic apps with decision makers such as real estate managers, marketing vice presidents, or sales executives. These decision makers can get access to the specific Big Data-driven insight or foresight they need, using apps that are as easy to use as those they use at home.

nalytic Apps can be made accessible to select members or to the Analytics Gallery community in

general. They can also be shared via email and social media, allowing others to join the analytics community.

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Access can even be provided to people outside the organization—for suppliers, partners, or customers—making Big Data part of every decision that drives the performance of the business, not just for specific purposes.

Data Artisans can control access to their apps, dictating whom the apps can be shared with, as well as what reports and data can be accessed.

y providing decision makers from across and beyond the organization access to analytics

that have blended Big Data with all the other critical data in an organization, Alteryx delivers Big Data’s real value today, not in the future.

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Combining this with simple access to sophisticated analytics means consumerizing Big Data analytics can be a reality.

DELIVERING BIG DATA BENEFITS

TO BUSINESS DECISION MAKERS

lteryx provides a platform that allows Data Artisans to harness Big Data in a usable and understandable way, without having to be a specialist. It also allows additional relevant data to be integrated with

Big Data to provide a more thorough analysis.A

The Analytics Gallery takes the information that is stuck in specialist tools or in the minds of specialist users and gets it into the hands of any decision maker who needs to drive the strategic decisions that matter to their organizations. By consumerizing Big Data analytics, Alteryx makes the value of Big Data real.

WITH IT, YOU GAIN:

The ability to make Big Data analytic apps accessible to all.

Simple blending of Big Data with any other source.

The fastest platform for creating and sharing analytic apps.

To help your organization solve the Big Data dilemma,visit the Alteryx Analytics Gallery.

HTTP://GALLERY.ALTERYX.COM