humanizing technology

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  • 1. HUMANIZING TECHNOLOGY RACHEL DIESEL | CREATIVE DEVELOPER | RACHEL.DIESEL@AKQA.COM
  • 2. Russell Brand in NYC http://www.youtube.com/watch?v=zcTtkNPYPZ8&feature=iv#t=0m17s
  • 3. Google Search Stories Ad - Paris http://www.youtube.com/watch?v=tQ4unnMgiSQ
  • 4. DEFINE TECHNOLOGY 1. the application of scientic knowledge for practical purposes, especially in industry 2. machinery and equipment developed from such scientic knowledge 3. the branch of knowledge dealing with engineering or applied sciences From Oxford Dictionary http://oxforddictionaries.com/view/entry/m_en_us1297439#m_en_us1297439
  • 5. ETYMOLOGY OF TECHNOLOGY 1610s, "discourse or treatise on an art or the arts," from Gk. tekhnologia "systematic treatment of an art, craft, or technique," originally referring to grammar, from tekhno- (see techno-) + -logia (see -logy). The meaning "science of the mechanical and industrial arts" is rst recorded 1859. High technology attested from 1964; short form high-tech is from 1972. From Etymonline http://www.etymonline.com/index.php?term=technology
  • 6. ? WHAT DOES IT MEAN TO BE HUMAN
  • 7. DEFINE HUMAN 1. of or characteristic of people as opposed to God or animals or machines, especially in being susceptible to weaknesses 2. of or characteristic of people's better qualities, such as kindness or sensitivity From Oxford Dictionary http://oxforddictionaries.com/view/entry/m_en_us1256192#m_en_us1256192
  • 8. SOME CHARACTERISTICS OF HUMANS 1. emotional 2. frail 3. sympathetic 4.intuitive 5. expressive 6.kind 7. unpredictable/irrational From Oxford Dictionary http://oxforddictionaries.com/view/entry/m_en_us1256192#m_en_us1256192
  • 9. IN HUMAN INTERCOURSE THE TRAGEDY BEGINS, NOT WHEN THERE IS MISUNDERSTANDING ABOUT WORDS, BUT WHEN SILENCE IS NOT UNDERSTOOD. HENRY DAVID THOREAU
  • 10. OUR MOST INTIMATE DEVICE
  • 11. OUR MOST INTIMATE DEVICE
  • 12. OUR MOST INTIMATE DEVICE
  • 13. AUTO-SMILEY THEO WATSON Download Auto-Smiley http://fffff.at/auto-smiley/
  • 14. 2007 EMOTIONAL IMAGING Emotional Imaging http://www.youtube.com/user/emotionalimaging
  • 15. 2001 ACCESSORIES FOR LONELY MEN NOAM TORAN Accessories for Lonely Men http://noamtoran.com/NT2009/projects/accessories-for-lonely-men
  • 16. 2001 ACCESSORIES FOR LONELY MEN
  • 17. 2001 ACCESSORIES FOR LONELY MEN
  • 18. 2001 ACCESSORIES FOR LONELY MEN
  • 19. 2010 I_FeelIM SYSTEM CNET http://news.cnet.com/8301-17938_105-20002312-1.html
  • 20. 2001 MY LITTLE PIECE OF PRIVACY NIKLAS ROY My Little Piece of Privacy http://www.niklasroy.com/project/88/my-little-piece-of-privacy
  • 21. 2007 OPTO-ISOLATOR GOLAN LEVIN + GREG BALTUS Opto-Isolator http://www.ong.com/projects/optoisolator/
  • 22. 2008 SNOUT (DOUBLE-TAKER) GOLAN LEVIN with LAWRENCE HAYHURST, STEVEN BENDERS and FANNIE WHITE Snout http://www.ong.com/projects/snout/
  • 23. 2010 DISGUSTING SWITCHES KATRIN BAUMGARTEN THE GOO SWITCH Disgusting Switches http://katrinbaumgarten.de/project/my-work/
  • 24. 2010 DISGUSTING SWITCHES KATRIN BAUMGARTEN HIDEAWAY SWITCH Disgusting Switches http://katrinbaumgarten.de/project/my-work/
  • 25. 2010 DISGUSTING SWITCHES KATRIN BAUMGARTEN HAIRY SWITCH Disgusting Switches http://katrinbaumgarten.de/project/my-work/
  • 26. 2010 DISGUSTING OBJECTS KATRIN BAUMGARTEN Disgusting Objects http://katrinbaumgarten.de/ongoing/the-disgusted-object/
  • 27. 1998-2004 SCREAMBODY KELLY DOBSON Screambody http://web.media.mit.edu/~monster/screambody/
  • 28. 2003-2004 BLENDIE KELLY DOBSON Blendie http://web.media.mit.edu/~monster/blendie/
  • 29. OMO KELLY DOBSON Omo http://web.media.mit.edu/~monster/blendie/
  • 30. THINK IN TERMS OF POSSIBILITIES N O T LIMITATIONS
  • 31. EXCERPT FROM ALICE IN WONDERLAND ALICE ONE CAN'T BELIEVE IMPOSSIBLE THINGS THE WHITE QUEEN I DARESAY YOU HAVEN'T HAD MUCH PRACTICE WHEN I WAS YOUNGER, I ALWAYS DID IT FOR HALF AN HOUR A DAY. WHY, SOMETIMES I'VE BELIEVED AS MANY AS SIX IMPOSSIBLE THINGS BEFORE BREAKFAST.
  • 32. STAY IN TOUCH EMAIL RACHEL.DIESEL@AKQA.COM TWITTER TWITTER.COM/UPSIDEDOWNVIEW BLOG DIESELATION.COM