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ATTITUDE, PREJUDICE,SOCIAL PERCEPTON ANDSTREOTYPE BEHAVIOURnkita Singh

poorv Jayant-ROUP 6 evyani TewatiaDharmendraarinder Bhati

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ATTITUDE

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What is an attitude?

It is a hypothetical construct thatrepresents an individual's degree of like

or dislike for an item.

Attitudes are generally positive or

negative views of a person, place,thing, or event

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Attitudes are judgments.

They develop on the ABC model :

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The affective response is an emotionalresponse that expresses an individual's

degree of preference for an entity.

The behavioral intention is a verbalindication or typical behavioral tendency of

an individual.

The cognitive response is a cognitiveevaluation of the entity that constitutes anindividual's beliefs about the object.

Most attitudes are the result of either directexperience or observational learning fromthe environment.

http://en.wikipedia.org/wiki/Emotionhttp://en.wikipedia.org/wiki/Observational_learninghttp://en.wikipedia.org/wiki/Observational_learninghttp://en.wikipedia.org/wiki/Emotion

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STEREOTYPE

BEHAVIOUR

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What is stereotype?

It is a commonly held public beliefaboutspecific social groups or types of

individuals.

Stereotypes are standardized andsimplified conceptions of groups based

on some prior assumptions.

http://en.wikipedia.org/wiki/Beliefhttp://en.wikipedia.org/wiki/Belief

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Why do people stereotype?

People stereotype because of a lack oforiginal thinking. Whenever they don't

know how to deal with certain kinds ofpeople they automatically revert togeneralizing their behavior.

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PREJUDICE

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Aprejudice is a prejudgment: i.e. anassumption made about someone orsomething before having adequateknowledge to be able to do so withguaranteed accuracy.

The word prejudice is most commonly used torefer to a preconceived judgment toward apeople or a person because ofrace,social class, gender, ethnicity, age, disability

, political beliefs, religion, sexual orientationor other personal characteristics. It alsomeans beliefs without knowledge of thefacts and may include "any unreasonableattitude that is unusually resistant to

rational influence.

http://en.wikipedia.org/wiki/Race_(classification_of_human_beings)http://en.wikipedia.org/wiki/Social_classhttp://en.wikipedia.org/wiki/Genderhttp://en.wikipedia.org/wiki/Ethnicityhttp://en.wikipedia.org/wiki/Ageinghttp://en.wikipedia.org/wiki/Disabilityhttp://en.wikipedia.org/wiki/Religionhttp://en.wikipedia.org/wiki/Religionhttp://en.wikipedia.org/wiki/Disabilityhttp://en.wikipedia.org/wiki/Ageinghttp://en.wikipedia.org/wiki/Ethnicityhttp://en.wikipedia.org/wiki/Genderhttp://en.wikipedia.org/wiki/Social_classhttp://en.wikipedia.org/wiki/Race_(classification_of_human_beings)

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Common misconceptions

At times, the terms prejudice andstereotype might be confusing:

Prejudices are abstract-generalpreconceptions or abstract-general attitudestowards any type of situation, object, orperson

.

Stereotype are set of characteristics presumedto be shared by all members of a socialcategory.

http://en.wikipedia.org/wiki/Stereotypehttp://en.wikipedia.org/wiki/Stereotype

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SOCIAL

PERCEPTION

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The processes through which people formimpressions of others and interpretinformation about them.

Studies show that first impressions are easilyformed, difficult to change, and have a long-lasting influence.

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Some common social perceptionbiases

Some common perception bias that we tend tomake are in-group bias orin-group favoritism. In other words, we tendto favor members of our in-group over those

we perceive as out-group members.

http://www.psychwiki.com/index.php?title=In-group_bias&action=edit&redlink=1http://www.psychwiki.com/index.php?title=In-group_favoritism&action=edit&redlink=1http://www.psychwiki.com/index.php?title=In-group_favoritism&action=edit&redlink=1http://www.psychwiki.com/index.php?title=In-group_bias&action=edit&redlink=1

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Under certain circumstances, however, we arelikely to show bias against in-group members.

That is when the in-group member behaves

negatively; in particular, if a persontransgresses against a group norm. Theoristsbelieve this is linked to our sense of socialidentity.

When someone in a group does somethinggood, then other group members feel goodabout themselves as well. However, whensomeone in a group does something bad,other members may feel bad (possibly

because they know that other people are likelyto judge them based on the behavior of agroup member). So, under certaincircumstances, they may treat or evaluate an

offending in-group member more negativelythan a similarly negative out-group member.

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