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Human-Centered Design Getting your audience involved in creating their own solutions

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Page 1: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

Human-Centered Design

Getting your audience involved in creating their own solutions

Page 2: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

“Embracing human-centered design means believing that all problems, even

the seemingly intractable ones like poverty, gender equality, and clean

water, are solvable.

Moreover, it means believing that the people who face those problems every day are the ones who hold the key to

their answer.” IDEO.org

Page 3: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

3 Phases to HCD

• Inspiration • Ideation • Implementation

Graphic via IDEO.org

Page 4: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

Working Through the Process

Graphic via NitiBhan.com

http://nitibhan.com/2012/11/09/mapping-the-path-to-prototyping-an-adaptable-user-centered-design-process/
Page 5: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

Working Through the Process

• The 3 phases are tried and true—trust the process

• “… by trusting that the human-centered design process will guide us toward an innovative answer, we actually give ourselves permission to be fantastically creative.”

Page 6: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

Mindsets

Creative Confidence

Make It Learn From Failure

Empathy Embrace Ambiguity

Optimism

Iterate, Iterate, Iterate

Page 7: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

Inspiration

Graphic via Medium.com

https://medium.com/@alex_sherman/lean-design-thinking-968af935fc85.cb7c27td0
Page 8: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

Inspiration: Step 1

• Frame your “design challenge” – What is the ultimate impact you want to achieve? – Besides the beneficiaries, who is involved in

making that impact happen? – What are some constraints?

Page 9: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

Inspiration: Step 2

• Get connected with the community – Develop a project plan and timeline – Ensure project team has variety of thinkers to

bring different perspectives – Ask questions

• Individual interviews, group interviews, extremes and mainstreams, card sort

Page 10: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

Ideation

Graphic via IDEO.com

https://www.pinterest.com/pin/2392606024953642/
Page 11: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

Ideation: Sample Tools

• Top Fives • How Might We… • Get Visual • Co-Create

Page 12: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

Ideation: Brainstorm Rules

• Defer judgment • Encourage wild ideas • Build on ideas of others • Stay focused on the topic • One conversation at a time • Be visual • Go for quantity

Page 13: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

Ideation

Graphic via IDEO.com

https://www.pinterest.com/pin/2392606024953642/
Page 14: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

Implementation: Sample Tools

• Resource Assessment • Prototype • Define Success • Growth Framework

Page 15: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

Implementation: Growth Framework

Page 16: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

Next Steps

• What do you want to do with these ideas? • How can you see your org using HCD?

Graphic via JonBennallick.co.uk

http://jonbennallick.co.uk/user-centered-design/
Page 17: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

Resources

• IDEO.org’s Field Guide to Human Centered Design

• Design Thinking Blog by IDEO CEO Tim Brown • FastCo Design news on creative design • Creativity At Work blog with tips for becoming

consciously creative

https://www.ideo.com/work/human-centered-design-toolkit
https://www.ideo.com/work/human-centered-design-toolkit
http://designthinking.ideo.com/
http://www.fastcodesign.com/
http://www.creativityatwork.com/blog/
Page 18: Human-Centered Design - AZ Health Zone · “Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality,

Questions?


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