Hudson Valley Gives 2020

May 20, 2020

Agenda

● HV Gives Updates & Reminders

● 2019 Results

● Transforming Your Events

● Communications & Social Media

● Building Your Profile

● Peer-to-Peer fundraising

● Your Nonprofit Resources

● Next Steps

● Q&A

● Giving Day May 20

○ Donations will open May 13th through the Giving Day

● Prizes

○ Look out for new Prizes

● Tagboard

● Nonprofit Toolkit

○ COVID-19 Toolkit

Updates & Reminders

2019 Results

● In 2019, 1,195 New Donors gave to HV Gives

● Matches & Challenges

○ Organizations that used Matches and Challenges

raised 3.5X more than those that did not.

● Peer-to-Peer Fundraising

○ $62,326.21 was raised through Peer-to-Peer

fundraisers

● 72% of fees were covered by donors

2019 Results Cont.

Hosting the Day Online

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Hosting the Day Online

● Virtual events are accessible to all donors

● Host a virtual event at the same time as your original event

● Engaging remote audiences in real-time

○ Online forums, discussions and hangouts (activity = visibility on social media)

○ Create FB or Instagram Poll for a dare for the ED or a staff member

○ “If this post gets 100 likes/when we reach X dollars

○ Utilize FB Live and tell people when you’re doing it!

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Virtual Gala

Can’t host the gala or dinner you were planning?

● Ask your ED, CEO to dress up and be remote keynote speakers

● Stream auction event, and even sponsor virtual tables

● Send event swag in the mail to share the love

● Peer-to-Peer Fundraisers can help spread the word

● Host a virtual toast!

● Talk about the gala in your profile

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Online Tours

Maybe your building isn’t being utilized at the capacity it was,

but you can still show supporters around!

● Give new donors a chance to understand a ‘day in the life’

● Supporters can see the direct impact their dollars will have

● Share out a schedule of your FB Live tour, and schedule your tours around

Giving Day prizes

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Online Trivia/Game Show

Great for engaging teams, families, students and Peer-to-Peer

Fundraisers!

● Ask supporters to put a team together, make a donation to play

● Host it through Facebook Live for supporters to watch in real-time

● Winners get a prize!

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Online Scavenger Hunt

Set up a weekly or one-time scavenger hunt in their house

and have participants post their findings!

● Users post photos of each item in thread or story (Instagram/FB), tag your

organization’s account and/or use a hashtag

● More posts = more visibility on social media

● Advertise the time that you’ll be posting items to find(ex. Every Wednesday

from 4pm-5pm)

● Set time limit for completion

Communications & Social Media

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Communication Strategy

In all of your communications...

● Focus on building relationships

● Grab attention, don’t bury the lead

● Be transparent about WHY you need support

● Rally a team of ambassadors - this is key!

● Now, more than ever, make these donors feel like your hero

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Reframing Your “Ask”

● Be sensitive, not timid

● Go beyond monetary donations

○ Offer alternatives for those who can’t give: share, write a

testimonial

● Each community is unique in their response to the current

situation. Look to your host organization for guidance!

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Social Media Posts (continued)

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Social Media Posts (continued)

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Facebook Live Ideas

● AMA, “Ask Me Anything”

● Frequently Asked Questions

● Volunteer, Member, Board or Staff Spotlight

● News Update (post regularly, like a “Tidbit Tuesday”)

Be creative, authentic and on-the-spot with videos. No need for a high-tech production!

Registering for Hudson Valley Gives

Building your Perfect Profile

Customize your Affiliate profile

Your Preparation Checklist

The Basics

● Logo

● Tagline

● Website

● Causes

○ Select up to 3!

Telling Your Story

Highlighting Impact

● Custom Amounts

● Unique Descriptions

● Optional Photos

● Unlimited Levels

Personal Gratitude

● Write your own custom thank you

message

● Add your own photo or video

● Sent immediately to your donor’s

email when they make a gift

● Comes from the individual listed with

your organization’s contact

information!

Peer-to-Peer Fundraising

What is Peer-to-Peer Fundraising?

Peer-to-Peer Fundraising is an opportunity to…

● Leverage your passionate supporters to rally behind your cause and

fundraise on your organization’s behalf

● Share personal stories and connections to your cause with a new

network of potential supporters to expand your reach

● Create personal fundraising pages for your supporters as a spin-off to

your main campaign

● Multiply your followers - and influence - on social media

Peer-to-Peer Fundraising

Benefits of P2P Fundraising

● Reach - Expands your reach to a new network of potential

donors by tapping into your fundraiser’s network

● Stewardship - Provides a new opportunity to engage with

existing supporters by sharing their personal connections

● Engagement - Establishes more vested interest in your

organization through active supporter participation

● Trust - Highlights your existing connections with passionate

supporters, making donors confident in your cause

● Fun - Creates an opportunity for friendly competition and social

sharing during the big event!

P2P Impact - Spring 2018 Giving Days

● On average, NPOs during Spring 2018 Giving Days using P2P

raised 330% more than NPOs not using P2P!!!

○ Average % of NPOs using P2P during a Giving Day = 19%

○ Average total # of P2P fundraisers for a Giving Day = 138

○ Average total raised by P2P fundraisers for a Giving Day =

$63,465

○ Average raised per NPO with P2P fundraisers = $6,306

○ Average raised per NPO without P2P = $1,908

Getting Your Fundraisers on Board

Start Early

● Educate your fundraisers about HV Gives as early as you can

● Gauge involvement to better understand how your fundraisers like to engage

Be Clear

● Share your goals for the day and how they can help you reach them

● Set expectations for your fundraisers so they know what to do

Make it Easy

● Provide a guide or sample content for your fundraisers to use

● Set up a time to meet with them before the day to boost their confidence

Capturing Fundraiser Stories

Motivate your Peer-to-Peer Fundraisers to share their

stories by asking them these questions:

● What made you decide to make your first gift?

● What do you wish everyone knew about this cause?

● Why do you enjoy giving to our organization?

● What is your favorite program or service to donate to?

● Since you’ve been supporting this cause, is there a

moment that stands out to you where you truly felt your

impact?

Turning Supporters into Fundraisers

Asking for money doesn’t have to be scary!

● Being sensitive, not timid

● Share their personal connection to your cause

● Speak to the work you do and why it matters

● Be an ambassador for your mission

● Encourage fundraisers to thank their donors

Engaging your Board

Encourage your board to get involved

● Remind them that Donors are looking to hear from their

organizations

● Sign them up as Peer-to-Peer Fundraisers

● Encourage them to reach out to their networks

● Turn their donation into a Match or Challenge

● Share their personal connection to your cause

● Ask them to invite other Peer-to-Peer fundraisers

Your Nonprofit Resources

● Customizable Email Templates and Guides

● Sample Social Media Posts and Best Practices

● HV Gives 2020 Downloadable Graphics

● On-Demand Training Course Videos

● Resources for Board Members and P2P Fundraisers

● Blog Articles and How-To Videos from GiveGab

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Giving Day Support & Resources

● Visit Our Help Center

○ https://support.givegab.com/

● Check Our Our Blog

○ https://www.givegab.com/blog/

● Send us an Email

○ CustomerSuccess@givegab.com

● Chat with GiveGab’s Customer Success Team

whenever you have questions or need a hand!

○ Look for the little blue chat bubble!

Your Next Steps

● Like and Follow HV Gives on Social Media!

○ Don’t forget to use #HVGives

● Check your inbox for important emails

● Watch on-demand training course videos

● Check out the Nonprofit Toolkit

● Sign-up for a 1:1 session

○ https://www.givegab.com/campaigns/hv-gives-2020-training

Questions?

May 20, 2020