hud visit daytime meeting

Sharswood/Blumberg Choice Neighborhoods

HUD SITE VISIT | MARCH 6TH 2014SHARSWOOD TOWNHOUSE1425 N . 23 RD S TREETPH I LADE LPH IA , PA

Today’s Activities

Continental Breakfast Provided9:00am – 10:00am Introductions & Orientation 10:30am – 12:00pm Walking and Driving Tour of Focus Housing and Neighborhood Sites12:15pm Return to Site for Lunch

1:15 – 2:15pm: Neighborhood Planning Process

2:30 – 3:30pm: People Planning Process (Afternoon Snack Provided)

3:45 – 4:45pm: Housing Planning Process

Break

6:00pm Community Meeting

Haven Peniel United Methodist Church

2301 W. Oxford Street, Philadelphia

Sharswood/Blumberg Choice Neighborhoods HUD Visit

HUD Site Visit Presentation March 6, 2014 Page 1

Introductions & Orientation

1. Welcome & Introductions (Ismail Abdul-Hamid, Senior Program Manager CNI Grant Manager,PHA)

2. Welcome Address (Kelvin Jeremiah, President & CEO PHA)

3. HUD Opening and Choice Program (HUD Team)

4. City’s Vision & Alignment with Choice Neighborhoods (Eva Gladstein, Executive Director Mayors Office of Community Empowerment and Opportunity -CEO )

5. PHA Goals, Vision and Why Sharswood/Blumberg (Michael Johns, Senior Executive Vice President, PHA)

6. Sharswood/Blumberg Choice Big Picture(Garlen Capita, Planning Coordinator, WRT)


9:00am‐ 10:00am



Welcome AddressKelvin Jeremiah, President & CEO, PHA

◦ Leadership & Agency Vision

◦ Goal to provide affordable housing- plan to build over 6,000 affordable housing units in 5 years

PHA’s agenda:

◦ Be a good steward of public funds and restore public confidence

◦ Increase the availability of decent, safe affordable housing by working collaboratively with like-

minded public and private organizations

◦ Provide resources and programs to help residents become self-sufficient

◦ Rebrand PHA as a good neighbor, good partner and an employer of choice

◦ Maintain and preserve PHA’s housing stock

‘Together we will work to ensure that quality, affordable housing is a catalyst for the

rebirth of the Sharswood/Blumberg neighborhood.’


9:00am‐ 10:00am



Choice Neighborhoods Program Core Goals

HUD Staff

1. Housing - Transform distressed public housing into energy efficient, mixed-income, and affordable housing

2. Neighborhood - Transform neighborhoods of poverty into viable, safe, well-functioning communities with access to high quality public schools, services, public assets, transportation, and improved access to jobs

3. People - Ensure that families within the target developments and surrounding neighborhood have opportunities for improved health, safety, employment, and education

Sharswood/Blumberg HUD Team:Alexa Rosenberg ‐ Team Leader

Maria‐Lana Queen ‐ People Specialist with Focus on Youth

Rosemary Hocking‐Sanzari ‐Housing Specialist

David Marable ‐ Field Team Member

HUD Team:• Alexa Rosenberg• Maria-Lana Queen• Rosemary Hocking-Sanzari• David Marable


Eva GladsteinExecutive Director

Mayors Office of

Community

Empowerment and

Opportunity -CEO


Mayor’s Anti-Poverty Plan – Shared Prosperity

Lead by Mayor’s Office of Community and Economic Empowerment

Led agency for West Philadelphia’s Promise Zone designation

Collective impact approach

Philadelphia’s approach aligns with the President’s Ladders of Opportunity

SHARED PROSPERITY


THE PROBLEM Philadelphia’s poverty rate is 26.9% -- 40% for

kids.

24th lowest median income of 25 largest cities

In some neighborhoods the poverty rate is unacceptably high:

‐ Blumberg/Sharswood at 52.58%

The city’s poverty rate has increased by 51% since 1960.


City spends nearly $700 million annually to address poverty‐related issues.

Certain populations more susceptible to poverty.

Poverty concentrated in specific places and neighborhoods.

THE PROBLEMPoverty-Related Issues

•Education •Workforce development•Housing and homelessness•Financial literacy•Economic security and asset building

•Hunger and food access•Public health and well‐being•Public safety•Substance abuse and addiction

•Community revitalization

Vulnerable Populations

•Children and youth•Veterans•Immigrants and people with limited English proficiency

•People with intellectual and/or physical disability

•The elderly• Individuals with mental health and/or addiction challenges

•LGBTQ Communities•Returning citizens/Ex‐offenders


THE PROBLEMNumbers are more staggering at the intersections of poverty, race, disability, age, and other social factors


OUR APPROACHCEO’s MISSION IS CITY WIDE

Align the City’s efforts to lift individuals out of poverty and increase opportunities for low income individuals and families.

FOCUS IS PLACE BASEDFocus on aligning city efforts on places that have high needs (poverty, crime, unemployment, education, vacancy) but also have strong assets (anchor institutions, strong community partners, public and private investments, proximity to transportation and jobs).

Mayor is strongly supportive of the Neighborhood Revitalization Initiative because it is comprehensive and can help Philadelphia develop place based models to be applied in other parts of the city.


OUR APPROACHRequires many City agencies and stakeholders working together to make a collective impact

Philadelphia Housing Authority is a key partner in supporting Mayor’s strategies to reduce poverty


IMPLEMENTATION


IMPLEMENTATION Allocating Existing and Identifying New Resources:

Aligning, Convening and Coordinating with others to support City’s focus on place-based Neighborhood Revitalization Initiatives e.g.,:

North Philadelphia (22nd Police District): HUD Choice Planning award for Blumberg/Sharswood HUD Choice Implementation proposal for North Central DOJ National Forum City, Youth Violence Prevention DOJ Community Based Violence Prevention (Ceasefire model)

West Philadelphia HUD Promise Zone Designation DOJ Byrne Innovation Award


PLACED BASED FOCUS


LEVERAGING THE YOUTH VIOLENCE PREVENTION COLLABORATIVE

• Focused on 22nd Police District to reduce shootings and homicides

• Reports to Mayor

• Led by Police Commissioner, DHS Commissioner and Family Court Judge

• 7 Working Groups that are multi-disciplinary

• Embedded in agencies and communities

• Long term approach


Contact Information:Eva Gladstein, Executive DirectorMayor’s Office of Community Empowerment & Opportunity990 Spring Garden Street, 7th floorPhiladelphia, PA 19123

Phone: 215 685-3602Fax: 215 683 3601www.sharedprosperityphila.orghttps://twitter.com/PhilaProsper



Sharswood/Blumberg a Priority for PHA and the City

- Blumberg has been neglected and as a result of poor design and lack of

operating and maintenance resources, the site is in great need of

rehabilitation/redevelopment

- 2010 Census saw the first increase in Philadelphia's population in nearly

60 years; Sharswood/Blumberg is adjacent to several of the fastest growing

neighborhoods in the City, so the goal is to eliminate blight and

increase the quality of life in the neighborhood while maintaining

and increasing the affordable housing stock to take advantage of

the opportunities presented by growth and renewal.


Michael Johns

Senior Executive Vice President, PHA



PHA’s Capacity:

- PHA has developed over 6,100 units including 5 HOPE VI developments

- PHA lead pre-development, development, relocation and partnership

development strategies and managed redevelopment processes including

relocation plans and overall supportive services

- The Sharswood/Blumberg Choice Neighborhoods planning process will

build on these successes


Michael Johns




Build on Success:LEB Mill Creek HOPE VI: Awarded in 2001, completed in 2008

$34.82 million HOPE VI Grant was leveraged

by $94 million in private equity and $43.5

million in PHA funds

Original site consisted of 444 units which

were demolished and replaced by 585 rental

and 100 homeownership units

PHA oversaw entire development of 11

phases and PHA affiliate acted as developer

for 9 phases


Michael Johns


After

Before


Build on Success:Norris High-Rise: Awarded 9% tax credits in 2010, completed

in 2012

Involved demolition of obsolete, high-crime

highrise building into 51 townhouse and

walk-up units consistent with surrounding

neighborhood

Construction certified LEED Gold; features

include solar hot water panels, stormwater

management.

After

Before


Introductions & Orientation Sharswood/Blumberg Choice Neighborhoods HUD Visit

9:00am‐ 10:00am

Getting Started:Blumberg: Strategically securing resources for

redevelopment

Awarded 9% tax credits for Phase I

February 2014



Sharswood/Blumberg Choice Big Picture

Garlen Capita, Planning Coordinator, WRT


9:00am‐ 10:00am

Process1. Analysis & Needs Assessment (Spring 2014)

2. Stakeholder Engagement & Capacity Building (Entire 2 years)

3. Develop Strategies/Solutions working with Task Force (Spring and Summer 2014)

4. Develop Draft Transformation Plan (Fall 2014)

5. Develop Final Transformation Plan (Spring 2015)

6. Seek Funding for Implementation

7. Start Implementing Strategies – Measure Progress

Schedule• 2-year planning process


Neig

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Loc

atio

n

Sharswood/Blumberg: (Planning Grant)5,825 Population (2010 Census)228 Acres (0.35 Sq. mi)


Tran

sit S

ervic

e


CNI P

lann

ing

Area

Ass

ets


Neig

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Vac

ancy

36% Long‐term Vacancy Rate1,282 Vacant Parcels332 Vacant Buildings


Neig

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hood

Vac

ancy


Planning Area: Demographic SnapshotPopulation

• Growing neighborhood with 15.24% increase between 2007-2011compared to -0.2%

citywide decrease

• 5,173 residents in planning area estimated in 2011

Households

• 1,887 households

• 74% of households are rental properties

• Almost half (47%) of rental households are “cost burdened”, spending more than

30% of their household income on rent.


Planning Area: Demographic Snapshot

61%

7%11% 11%

37%

11% 14% 16%

0%

10%

20%

30%

40%

50%

60%

70%

Less than $25,000 $25‐$34,999 $35‐$49,999 $50‐$74,999

Sharswood/ BlumbergCity

Percent Households by Income



Ethnicity2.47% Hispanic0.95% Foreign Born (49 People)

88.09%

6.94%

3.05%1.2%Race

African American

White

Two or More Races

Others(Asian, American Indian, Alaskan Native)



9%

29%

57%

14%

0%

20%

40%

60%

Under 5 Under 18 Working Age (18‐64) Aging (65+)

Percent of People in Age Group

Families

• 45% Single Female with Children (Compared to 20% Citywide)

• 38% Youth population


Norm

an B

lum

berg

Apa

rtmen

ts

8-acre site

510 Total units

482 Occupied Units

Senior Tower(96)

Low-rise Apartments (108 units)

Judson Tower Hemberger

Tower

Existing Church

Basketball Courts

Towers= 306Units


PHA Residents (Blumberg): Demographic Snapshot

115

155

256

140

253227

77 87

0

50

100

150

200

250

300

0 ‐ 3 Years 4 ‐ 6 Years 7 ‐ 12 Years 13 ‐ 17Years

18 ‐ 30Years

31 ‐ 54Years

55 ‐ 61Years

62+ Years

Residents

• 1,310 Current Residents

• 85% Women

• 51% Under the age of 18

• 7% Over the age of 62

• 3% Hispanic

• 90% African American2%

90%

0% 2%

White

Black

Am. Indian

Asian

Age

Race


PHA Households: Demographic SnapshotHouseholds

• 482 Households

• 85% Female Head of Household

• 68% Families with Children 32%

65%

3%

Single Occupants

Single Parent Families

Two Parent Families


Potential Partners and Focus Areas

People Plan Neighborhood PlanHousing Plan

• Blumberg Resident Council

• Haven Peniel Development Corporation

• Michaels Development Company

• Office of Housing & Community Development

• Philadelphia Housing Authority

• Philadelphia Housing Development Corporation

• Brewerytown/Sharswood Community Civic Association

• Brown’s Super Stores

• Enterprise Center Community Development Corporation

• Girard College

• Mayor’s Office of Grants

• Mayor’s Office of Sustainability

• Mayor’s Office of Transportation and Utilities

• Philadelphia Commerce Department

• Philadelphia Horticultural Society

• Blumberg Resident Council

• Marathon Farms

• Philadelphia Corporation for Aging

• Philadelphia Department of Public Health

• Philadelphia Health Management Corporation (PHMC)

• Philadelphia Police Department

• Philadelphia Works Inc.

• Philadelphia Youth Network

• Philadelphia Youth Violence Prevention Collaborative

• Philly SEEDS Inc.

• Project HOME

• Resident Advisory Board

• School District of Philadelphia


Organizational Chart & Decision-making Structure‐

Implementation Partners

Philadelphia Housing Authority, City, Development Partners, Planning Coordinator, Implementation Partners (Housing, Neighborhood and People Lead)

Implementation Partners

Philadelphia Housing Authority, City, Development Partners, Planning Coordinator, Implementation Partners (Housing, Neighborhood and People Lead)

Transformation Plan Advisory Committee

Chairperson: Michael Johns, Acting Chief Operating Officer (COO)

Membership: PHA, Blumberg Resident Council Representatives, Philadelphia Office of

Housing and Community Development, Mayor’s Office, Girard College, Project HOME,

PHMC, PYN, Philadelphia Works, School District, Police Department, Commerce

Department, additional partners TBD

Transformation Plan Advisory Committee

Chairperson: Michael Johns, Acting Chief Operating Officer (COO)

Membership: PHA, Blumberg Resident Council Representatives, Philadelphia Office of

Housing and Community Development, Mayor’s Office, Girard College, Project HOME,

PHMC, PYN, Philadelphia Works, School District, Police Department, Commerce

Department, additional partners TBD

People Plan

Task Force

People Plan

Task Force

Education

Working Group

Education

Working Group

Health

Working Group

Health

Working Group

Safety

Working Group

Safety

Working Group

Neighborhood Plan Task ForceNeighborhood Plan Task Force

Economic Development

Working Group

Economic Development

Working Group

Housing Plan

Task Force

(PHA)

Housing Plan

Task Force

(PHA)

Plan

ning

Coo

rdin

ator

Arch

itect

ure,

Pla

nnin

g &

Urba

n De

sign

Serv

ices

(WRT

)

Decision Making Body

Partnership MOU to be Developed

CNI Grantee Lead Applicant

Philadelphia Housing Authority

Lead Agencies to be

Determined



Capacity BuildingStrengthen ability for residents and stakeholders to lead neighborhood

revitalization activities and benefit from neighborhood transformation.

Transformation Planning Process ◦ Direct investments

◦ Demonstrate partnership commitment to address challenges

◦ Utilize data to set and monitor progress toward implementation goals

◦ Engage community stakeholders and residents in meaningful decision-making roles


9:00am‐ 10:00am


Sharswood/Blumberg Choice Big Picture

Housing ◦ The redevelopment of the Norman Blumberg is essential to the overall

revitalization of the neighborhood

◦ The abundance of vacant lots provides an opportunity for infill housing to rebuild the neighborhood fabric and create additional amenities

Neighborhood◦ Opportunity to leverage existing (Girard College) and new assets (Cecil B.

Moore Homeownership Zone ,Project Home Wellness Center) to attract new investment and rebuild the Ridge Avenue Commercial Corridor

People◦ Build on the City’s Shared Prosperity, Place Based focus on 22nd Police

District


9:00am‐ 10:00am


Neig

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Tour


Contact Information:Ismail Abdul-Hamid

Senior Program Manager

Philadelphia Housing Authority

T 215-684-5806

E [email protected]

Garlen Capita

Urban Designer/ Sr. Associate

WRT | Wallace Roberts & Todd, LLC

T 215.430.5092

E [email protected]

CN Planning

Grant Manager

CN Planning

Grant

Coordinator


Sharswood/Blumberg Choice Neighborhoods

HUD SITE VISIT | MARCH 6TH 2014


Neighborhood Plan

1. Planning Time Frame & Activities (Garlen Capita, Planning Coordinator, WRT)

2. Priority Neighborhood strategies and outcomes based on City’s District Planning Process (David Fecteau, Neighborhood Planner/Gary Jastrzab Executive Director, PCPC)

3. Potential Resources for Commercial Corridor Revitalization (Dr.H. Ahada, Stanford Commerce Dept.)

4. Economic Development/Job Creation (Della Clark, The Enterprise Center)


1:15pm‐ 2:15pm


Phase 1:Citywide Vision

Phase 2:18 District Plans

= Citywide Vision + District Plans

+


Lower North District Plan



• Mural Arts Program

• North Central Empowerment Zone

• Knight Foundation

• Goldman Properties

• Commonwealth of Pennsylvania

• Commercial Corridor Streetscape Improvements

• Organizational Capacity Building

• Corridor Cleaning Grant

• Corridor Management Grant


Lower North District Boundary

Sharswood Choice Boundary


Population Change SharswoodDistrict


Broad Street

1840s


Broad Street

1910


Broad Street

2013


• Incentive Zones

• Market Studies

• Corridor Cleaning

• Corridor Management

• SafeCam

• Storefront Improvement Program

• Neighborhood Economic Development Program

• Outreach and partnerships with Police, Streets, L&I, City Planning, etc.

North Central Empowerment Zone

Broad Street

KOZ


Focus Area // Ridge Avenue


Resources for Commercial Corridor Revitalization H. Ahada Stanford, PH.D

Director of Neighborhood Strategies

Office of Neighborhood Economic Development

City of Philadelphia, Department of Commerce


Economic Development/ Job CreationDella Clark, President,

The Enterprise Center


People Planning ProcessMarch 6th | 2:30pm – 3:30pm


People Plan

1. Planning Process, Needs Assessment, Communication Strategy (WRT)

2. Resident & Community Participation Strategy (WRT)

3. Blumberg Resident Council – (Erik L. Soliván, Executive Vice President Community Operations & Resident Development, PHA)

4. Community Leaders Training (Lorna P & Brian F. Enterprise Center CDC)

5. Community Health (Melissa Fox – PHMC)

6. Project HOME (Monica McCurdy)


2:30pm‐ 3:30pm


Resident & Community Participation Strategy


PHA & Resident CouncilErik L. SolivánExecutive Vice President, Community Operations and Resident Development◦ Oversees all Resident Development Programs◦ Oversees Coordination with and Development of Resident Councils

Blumberg Resident CouncilFamily Building◦ Elected in November 2013◦ Very Active in Serving the Community


PHA & Resident Council• Over 45 Newly Elected Resident Councils

• Blumberg Family and Senior are two of those newly elected

• PHA works with the city-wide Resident Advisory Board (RAB) to build the capacity of the resident councils

• PHA provides Tennant Participation Funds, supplemental funding for special initiatives, and technical assistance

• The RAB provides support, historical and current knowledge of PHA management and operations, some technical assistance and helps distribute information


PHA & Resident CouncilSenior Building

Resident Council

President: Rupert Alston

Vice President: James Norcome

Secretary: Lisa Moore

Treasurer: Sandra Preston

Assistant Treasurer: Beverly Carter

Sergeant at Arms: Lela Morrison

President: Phara B. Regusters

Vice President: Tempest West

Acting Secretary: Alicia Perez

Treasurer: Jennifer Savage

Sergeant at Arms: Kenneth Harvin

Family Building

Resident Council


PHA & Resident CouncilUnder the MOU with PHA, the Resident Council is charged with:

• Holding monthly meetings with residents

• Receive and distribute information related to PHA policies, procedures, and programs

• Assists residents with navigating PHA management and operations

• Provide residents with answers to frequently asked questions

• Coordinate with PHA, specifically, the Department of Community Operations and Resident Development


PHA & Resident CouncilPHA and the Resident Council have already:

• Held two open meetings with residents on CNI

• Are planning programs and activities to engage residents in the community programs and the planning program, including the IM ACTIVE program developed by the Council supported by PhillySeeds

• Continuous dialogue about CNI to develop an FAQ to distribute to residents


Programs and ServicesPHA’s on site services are limited as most services for residents at all sites are provided from a central location.

Onsite Services:

• Provides counseling on site to families on the development of plans for self‐sufficiency• Provides information on PHA’s centralized resident development programs and services• Provides counseling on site to families on the development of plans for self‐sufficiency• Provides information on PHA’s centralized resident development programs and services

Family Self Sufficiency Coordinator

• A 15 unit computer lab is on site and will be operated by a trained monitor to provide residents with internet access and digital literacy instruction

• A 15 unit computer lab is on site and will be operated by a trained monitor to provide residents with internet access and digital literacy instruction

Computer Lab & Digital Literacy Instruction

• PHA will support the Council’s IM ACTIVE program, which will begin programming this Spring

• PHA will support the Council’s IM ACTIVE program, which will begin programming this SpringResident Council Program


Programs and ServicesCentralized Resident Development Programs:• Education–Adult Basic Education and GED Program

• Digital Literacy Program—Provided at a few on-site computer labs and offered to all sites from centralized locations

• Job Training & Placement

• Small Business and Self Employment Training

• Section 3 Job Bank

• Pre-Apprentice Program

• Financial Literacy Training

• Home Ownership Program

• Social Services

• Legal Services

• Health and Nutrition - Lifestyles


Needs of Residents1. Address Youth Violence

2. Access to Education

3. Access to Jobs

4. Access to Social Services

5. Access to Healthy Foods

Currently seeking additional funding to address youth gang violence in coordination with 22nd Police District


Awareness of Resident Programs and Services• Resident awareness of programs and services is limited because all of the programs

have been developed/reformed/or expanded in the last 4-5 months and recruitment has just begun

• PHA will work with the Resident Councils and the city-wide organization to promote these opportunities to residents under an aggressive communications strategy in the coming weeks

• Through CNI, PHA will be directing additional resources to promote and expand services to residents at Blumberg


Lorna Peterson

Community Empowerment and

Partnership Building


Lorna Peterson



PurposeThe Community Leaders program helps community members make informed decisions to drive positive changes for their neighborhoods. The program offers training in such life‐long skills as communication, community building and engagement, as well as resource development for community members to connect to each other and mobilize neighbors to succeed in their mission.


Lorna Peterson



A Three Step Process:Recruit, Train, and Engage

Step 1: Recruit individuals to serve as Community Leaders. Step 2: Train individuals using TEC’s five core concepts. Step 3: Engage community residents through door‐to‐door outreach.


Lorna Peterson



Training OverviewFive Core Concepts:1) Effective Communication2) Customer Service3) Problem Solving4) Community Awareness 5) Service LeadershipThese concepts are reinforced through classroom learning, role‐play activities,

team building exercises, personal reflections and evaluations to enhance the

trainee’s experience and prepare them for service in their communities.


Lorna Peterson



Program OutcomesCommunity Leaders will:Communicate effectively and with confidence while canvassing neighborhoodsCoordinate and facilitate neighborhood porch meetings, block captains’ meeting and community service projectsConnect neighbors‐to‐neighborsNetwork and be the link between community, organizational resources, and local businessesCompete in today’s competitive job market using their newly acquired skillsEngage and empower residents with a first‐hand knowledge of their communities and the resources available to themMobilize Neighborhoods to address community problems


Lorna Peterson



Community Leader Program Successes2 prominent organizations in West Philadelphia have hired Community

Leaders:• Tamala Carter-Upenn Community Health Workers• Ernest Gardener-Upenn Medical Research Assistant• Jamar Bordley-The Enterprise Center Service Coordinator

Trained cohorts in other Philadelphia and Chester communities: • People’s Emergency Center-West Philadelphia• APM-North and Eastern North Philadelphia• Logan CDC-North Philadelphia and Germantown• Mt Ephraim-Housing Authority City of Camden N.J.

Community Leaders connect with other programs:• Walnut Hill Community Farm-CSA Ambassadors• Children’s Hospital of Philadelphia-Host CSA Pickup Site

Recognized twice by PACDC-Blue Ribbon Winner 2009, Finalist 2012Increased the Walnut Hill Community Association’s membership by 40%


Community Leaders How will the model work here:

•Identify 15‐20 neighborhood residents to participate in the first Group. This includes current and emerging leaders.•Identify 1‐2 on the ground Team Captains•Short application•Confirm Availability

Identify Community Leaders: Group 1

•10 modules:1)Effective Communication2) Customer Service3) Problem Solving4) Community Awareness and5) Service Leadership.

April 2014Conduct Training

•Spring 2014•Community Surveys•Lead small group “Community Conversations” to provide input into planning process•Present community interests at public meetings

Conduct Service Project: Community‐

Surveys

•First group of leaders to help identify additional community leaders

Training of Community Leaders

Group 2

•Lead community cleanups, gardens, festivals, block parties, lunch & learns, field trips and other activities that build social cohesion

Lead Summer and Fall Service Projects


CommunityHealthMelissa Fox

Managing Director Health

Public Health Management Corporation

Who We Are

PHMC is a nonprofit public health institute that creates and sustains healthier communities using best practices to improve community health through direct service, partnership, innovation, policy, research, technical assistance and a prepared workforce.

Served the greater Philadelphia region since 1972 and has become one of the largest and most comprehensive public health organizations in the nation. Since 2000, PHMC and affiliate partners have served Pennsylvania, Delaware, Southern New Jersey and reach all 50 states and the District of Columbia through affiliate partners.




Public Health Management Corporation

Who We ArePHMC fulfills its mission to improve the health of the community by providing outreach, health promotion, education, research, planning, technical assistance and direct services.

Designated as a Special Populations grantee by HRSA, specifically supporting Public Housing residents




Target Area OverviewCommunity Demographic◦ 75% low income◦ 83.2% African American, 1.9% Hispanic, 0.8% Asian

High health and social disparities in the target area:◦ Adult and childhood obesity◦ Unemployment◦ Smoking mortality rates◦ Cardiovascular disease mortality rates

Federally Qualified Health Centers




How we can help

Surveillance data on common conditions and barriers

Community Access Needs Assessment (surveys and focus groups)◦ NNCC surveys of residents to determine where they are accessing care

◦ Tools available in editable format in seven languages.

Assess usage of existing clinics to determine need and feasibility of opening a new safety‐net clinic for this target area◦ How many people are currently going to existing health centers?

◦ How many people are not being served? ◦ Would we need a NAP? If so, would we be competitive?


And the future Klein Wellness Center 2108‐44 Cecil B. Moore, 19121

Monica Medina McCurdy, PA‐CVice President, Healthcare Services

St. Elizabeth’s Wellness Center1845 N. 23rd Street, 19121


• Solutions to break the cycle of homelessness and poverty

• Street Outreach, Supportive Housing, Education, Employment, Health Care, Neighborhood Development

• Co-Founders: Sister Mary Scullion & Joan McConnon

• 2014 ~ 25th Anniversary

• www.ProjectHome.org


Project HOME Overview• 535 affordable housing units

• North Philadelphia, West Philadelphia, Center City

• 220 units in the 19121 zip code

• 140 housing units in the pipeline

• Healthcare Services (FQHC) - 19121

• Education (Honickman Learning Center Comcast Technology Labs) - 19121

• Coordinate 24/7 Street Outreach for City

• Social enterprises, job readiness, job coaching


Healthcare Target PopulationsNow and in the Future• People experiencing homelessness• People living in Project HOME housing

• People living in nearby public housing (1600 tenants)

• People living in 19121 and 19132


Meeting the Healthcare Challenge:North Philadelphia• 37-43% poverty rate (vs. 14.3% nationally)• Health Disparities: North Philadelphia vs. City

• Reporting “fair/poor health”: 29% vs. 22%

• No health insurance: 26% vs. 16%

• High blood pressure: 45% vs. 36%

• Diabetes: 17% vs. 13%

• Obesity: 40% vs. 32%

• Black males in North Philadelphia have the lowest life expectancy in the city (65 vs. 72)

• Black female life expectancy in North Philadelphia is 73 vs. 79 in the city


The “M” in Project HOME: The First 18 Years

1992 1995 2002 2006‐20081989 2009‐2010

JeffHOPE medical students from Thomas Jefferson University volunteer at a Project HOME shelter for chronically homeless men (1992‐2000)

Full‐time RN hired as Health Services Coordinator from 2002‐2008.

First part‐time RN hired to staff health care services at St. Elizabeth’s in partnership with Jefferson Family Medicine. Two Jefferson MDs/faculty with students see patients weekly. Continues to present time.

Full‐time Physician Assistant and full‐time Office Manager hired. Site acquisition begins for future Stephen Klein Wellness Center

Project HOME is founded by Sister Mary Scullion (Exec. Director) and Joan Dawson McConnon (CFO)

Philanthropist Steve Klein steps forward with interest in making major contribution to “wellness” initiative. Two needs assessment are done by PHMC (2006) and Jefferson (2008).

Jefferson Family Medicine starts formal resident continuity clinic @ St. E’s

Current Home: St. Elizabeth’s Wellness Center: 1845 N. 23rd Street, Philadelphia, 19121Future Home: Stephen Klein Wellness Center, 2100 Cecil B. Moore Ave., Philadelphia, 19121


Strategic Growth of the “M” in Project HOME: 2011 – Present* (NOV 2013)

*Also in 2013: Part-time Nurse increased to full time; part-time Physician Assistant added; EHR system purchased (NextGen); 100% design completed on new Stephen Klein Wellness Center; Business Analyst, Receptionist, Medical Assistant and Community Health Worker added

2011 2012 2013

Keystone First 2‐Yr Pilot Study initiated; part‐time Nurse added; Behavioral health partners form City‐funded coalition with Project HOME and Jefferson to provide on‐site BH services.

Project HOME is awarded HRSA Health Center Planning Grant.

VP position created in March to oversee growth of health care services (position filled Oct)

Wellness Center Community Advisory Board, 1st Meeting; 3rd Jefferson Physician added

Full‐time Director of Clinical Services (Physician Assistant) added; New Access Point Application submitted

Architect selected; design of 28,000 sq ft Stephen Klein Wellness Center begins; ground ‐breaking Jan 2014

St. Elizabeth’s renovation completed (1 to 4 exam rooms)

NEW ACCESS POINT GRANT AWARDED! FQHC STATUS OBTAINED!


Wellness Center Services: Current & PlannedSt. Elizabeth’s & Klein:• Primary Medical Services

• Behavioral Health

• Health Classes, Support Groups

• Coordination with Specialty and Hospital-Based Care

• Off-site services and screenings

• Links to Community Services, Drug Treatment, Affordable Housing

Now at Klein:• Oral Health

• Pharmacy

• Fitness (with child care)

• Physical Therapy

• Hospitality Program

• Exercise Classes


Klein Wellness Center


With Gratitude for Their Support


Neig

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Sch

ool L

ocat

ions

Robert Morris School (K-8)

2600 W. Thompson St.Philadelphia, PA 19121

Philadelphia School District


Education

The School District of Philadelphia ◦ The District has been engaged in a process to develop a long-range Facilities Master Plan◦ Goal included a reduction in excess capacity through building closures ◦ The District’s final recommendation was to close 29 buildings, including 15 elementary

schools, five middle schools, nine high schools and one lease termination.

Other Non School District Schools:◦ Camelot Academy◦ Celestial Christian Academy◦ Girard College◦ Hope Christian Academy

4570 3 Meade, Gen. George C. School Dennis Creedon Elementary 1600 N. 18th St. 19121 215-823-

8205215-386-3549 Raqueebah Burch rburch K-8

2390 3 Morris, Robert School Dennis Creedon Elementary 2600 W. Thompson St. 19121 215-728-

5011215-728-5692 Ruth King ruking K-8

4220 4 Blaine, James G. School Ben Wright Elementary 3001 W. Berks St. 19121 215-684-

5085215-684-8858

Gianeen Powell-Wali gcpowell K-8

4270 4 Dick, William School Ben Wright Elementary 2498 W. Diamond St. 19121 215-684-

5081215-684-8995

Amy Hannah Agree-Williams aagree K-8

4460 4 Duckrey, Tanner School Ben Wright Elementary 1501 W. Diamond St. 19121 215-684-

5066215-684-8927 Tracey Scott tescott K-8

4530 4 Gideon, Edward School Ben Wright Elementary 2817 W. Glenwood Ave. 19121 215-684-

5072215-684-8917 Jeannine Hendricks jhendricks K-8

4560 4 Kelley, William D. School Ben Wright Elementary 1601 N. 28th St. 19121 215-351-7343

215-351-7129 Amelia Brown adcoleman K-8

4030 4 H.S. Of Engineering & Science (Carver) Ben Wright High 1600 W. Norris

St. 19121 215-684-5079

215-684-5151 Ted Domers tdomers 9-12


Education

The School District of Philadelphia –Closed Public Schools

Vaux Promise Academy (2300 W. Master Street, 19121): Students in grades 9 through 11 given the option to transfer to other high schools citywide. Students will have the following neighborhood options:

a) Strawberry Mansion High School

b) Ben Franklin High School c) The Health Related Technologies Career and Technical

Education (CTE) program will be reassigned to Randolph Technical High School.

Reynolds Elementary School (1429 N. 24th Street, 19121): Reynolds is a K-8 elementary school. Students offered the following reassignment options:

a) Morris Elementary School

b) W.D. Kelley Elementary School


Housing Planning Process


Housing Plan

1. Description of Planning Timeframe & Activities (WRT)

2. Presentation of PHA Housing Goals & Strategy (Kyle Flood, PHA)◦ Existing Conditions◦ Replacement Housing Strategy◦ Framework Plan for Redevelopment◦ Site Acquisitions◦ Site Designs, Structure Types, and Accessibility◦ Housing Mix◦ Phasing: Relocation and Demolition◦ Financing & Partnerships for Implementation

3. Neighborhood Partners ◦ OHCD (Melissa Long)◦ PRA (Brian Abernathy)

4. Discussion (All)


3:45pm‐ 4:45pm


Neighborhood Housing Strategy


Existing Conditions• Norman Blumberg Apartments:

• 8 acre site consisting of 510 units completed in 1968• 3 high-rise buildings, 15 barracks-style low-rise

buildings• 90% occupied as of March 1st 2014

• Structural Deficiencies:• Deterioration of exterior brick, mortar, structural steel• Severe corrosion, deterioration of heating equipment• Plumbing nearing end of its useful life (low-rises)

• Design Deficiencies:• Inappropriate density (>60 units per acre)• Superblock design• Lack of defensible space, little connectivity to

surrounding streets• Accessibility issues with units and site


Replacement Housing Strategy• One-for-one replacement of on- and off-site

• Unit types consistent with Philadelphia neighborhood scale

• In-fill strategy on largely occupied blocks; redevelopment of mostly vacant blocks

• Site acquisition of public and private parcels underway

Rendering: View at intersection of Jefferson and 22nd Street


Unit Mix & Design• Unit mix for replacement housing to accommodate right of return

• Unit mix for non-replacement housing based on market study, impact of market interventions

• Urban design to knit site back into neighborhood fabric, re-introduction of city streets

through the superblock

• Units designed for energy-efficiency and accessibility


Relocation & Phasing Strategy• Minimize length of relocations off-site

• Relocation Coordinator on-site early/mid-2014 to begin household counseling

• Homeownership counseling to prepare residents for ownership

• Phasing to “Build the Market,” concurrent development of replacement, non-

replacement housing to offer variety, change perception

• Site selection to leverage previous public, private activity


Financing Plan & Partnerships• LIHTCs

• Combination of 9% and 4% transactions based on transaction type, funding availability• Phase I awarded 9% February 2014

• RAD• Significant private funds leveraged through Project Based Rental Assistance (PBRA), rent bundling

• Applications submitted to HUD December 2013

• City• CDBG, HOME, Housing Trust Fund

• $1.5m CDBG awarded for Phase I October 2013


Phasing


Financing Plan & Partnerships• PHA Funds: Replacement Housing (RHF), MTW, Program Income

• Program income derived from developer fee, bridge loan repayment for previous deals

• Line of Credit, Sales Proceeds (Homeownership)

• New Markets Tax Credits (NMTC)

• EB-5 Program (Mixed-use Buildings)

• Variety of partnership, ownership structures considered depending on transaction type


Phase I


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Office of Housing and Community DevelopmentDeborah McColloch, Director

Melissa Long, Deputy Director OHCD’s Role on Choice• Coordinate and Target Neighborhood

Building Programs• Neighborhood Advisory Committees

(NAC)• Neighborhood Energy Centers• Housing Counseling• Philadelphia LandCare


Office of Housing and Community DevelopmentDeborah McColloch, Director

Melissa Long, Deputy Director OHCD’s Role on Choice• Provide Homeownership Rehab & Home

Repair Programs to support existing owners• Basic Systems Repair• Weatherization


The Philadelphia Redevelopment AuthorityNeighborhood Housing Opportunity:• Leverage the redevelopment of PHA’s Norman

Blumberg site

• Repurpose vacant lots to create an opportunity for infill housing to expand the range of quality, affordable housing options

• Eliminate blight and rebuild the community fabric

Brian Abernathy, Executive Director, PRA


Leverage Other Partners & Private Investment

◦Michaels Development Company

◦ Haven Peniel Development Corp◦ Haven Peniel Senior Residences◦ Affordable independent living for older (62+ years) and/or disabled adults.

◦ Project HOME

◦ Others


hud visit daytime meeting

Design

distressed public housing

affordable housing plan

safe affordable housing

amhud site visit presentation

affordable housing units

housing planning processbreak6

sharswoodblumberg neighborhood

tour of focus housing