daytime hsm brochure

8/8/2019 Daytime Hsm Brochure

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The Duke

MBA

Health Sector Management


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By 2015, health care will encompass a full 20 percent of GDP in

the United States. Understanding whats behind this spectacular

growth and how to best harness its opportunities will be one

of the great business challenges of the 21st century. The Duke

MBA program believes the most successful health care executives

will be those who see health care as not just one niche of the

economy, but rather as the intersection of many parts of the

economy. Thats why our Health Sector Management (HSM)

concentration draws on interdisciplinary resources on and off

the Duke campus. Because true health care management is

about more than producing heart stents or marketing statins. Its

about recognizing the vital signs of this most dynamic sector of

the economy and keeping them strong.


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At Duke Universitys Fuqua School o

Business, an MBA education ranges

ar outside the classroom. Nowhere

is this truer than in our Health

Sector Management (HSM) program.

This innovative introduction to the

business o health care takes ull

advantage o our proximity to and

aliation with many industry leaders

on and near the Duke campus. Quite

simply, or someone who wants toully understand the challenges and

the opportunities o the health care

business, theres no better place to

be than Duke.

Our Health Sector Management

program builds upon the strong

oundation o The Duke MBA to

provide you with the cutting-edgeknowledge youll need to move

ahead in health care management.

Youll receive a solid grounding in

the undamentals o the health care

sector as well as the opportunity

to pursue more specialized training

through a range o elective courses

that cover the many acets o the

health care industry.

HSM students learn through an

interdisciplinary curriculum that

brings together many dierent leaders

rom the health sector and other

elds who share the same task: the

search or workable solutions to the

many critical challenges that ace

the health care industry. This cross-

ertilization between departmental

and school lines adds a reshness

to the instruction that oten leads toenthusiastic collaboration and novel

insights.

The range o resources available to

the HSM students and aculty at

Duke is impressive. The university is

home to the nations No. 6 medical

school as well as one o its Top Ten

medical centers. Because Dukerecognizes that true health care

leaders in the uture will require

an underpinning in more than the

medical eld, the HSM program also

draws upon the resources o Dukes

schools o law, public policy, the

environment, and engineering. O

course, we also tap the extensive

expertise ound within our home,

The Fuqua School o Business.

Learn how to read the vital signs o the health care business.

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The intellectual resources we leverage are not all on campus. Nearby Research Triangle

Park, ranked as the nations No. 3 region or biotechnology development by Forbes

magazine, houses more than three dozen leading health care companies, including

AlphaVax Inc., BD Technologies, Biogen IDEC, Diosynth Biotechnology, Eisai Inc.,

GlaxoSmithKline, Humacyte, Quintiles, and Syngenta Biotechnology Inc. Our nearness

to many o the worlds leaders in biotechnology, pharmaceuticals, and health care

immeasurably enriches the HSM program by enabling us to draw on many o the

industrys great thinkers or teaching, research, recruiting, and internships.

The health care sector is barreling toward the uture every day o the year. To get in

ront o that growth and help direct it requires a breadth o understanding that onlythe most select group o health care management proessionals possesses. The Health

Sector Management program at Duke can give you a oundation o knowledge and

insight that will serve you well as you continue to move orward in the health care

management eld.

Mission Statement

To oer current and uture health care leaders pioneering education in the

business o health care. Dukes Health Sector Management graduates need

the outstanding skill set provided by the Duke MBA combined with an intense

examination and understanding o the unique aspects o the health sector.

Tomorrows health care leaders need to understand both the current structures

o the health care system and the dynamic nature o the industry.

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Take a Top Ten MBA program. Locate it within a hub omedical leadership, and what do you get?

IN A SINGLE PHRASE: THE NATIONAL LEADER

IN HEALTH CARE MANAGEMENT EDUCATION.

The Duke MBAs Health Sector Management

program is the largest health care program in the

nation that is aliated with a top-tier MBA program.

HSM students obtain world-class management

training by acquiring a solid grounding in the

mechanics o the multiaceted health care sector.

Upon this strong oundation, you can then pursue

more specialized health-related interests.

The base o an HSM education is our two requiredcourses -- Health Care in the 21st Century

and Economics and Strategy o Health Sector

Management. You also participate in a seminar

series in which visiting health care industry leaders

discuss how their businesses are evolving to meet

the latest challenges.

Ater completing these core requirements, you will

choose three health-related electives rom a range

o diverse courses taught by aculty rom across the

university and health care industry. These courses

are constantly updated to refect the most recent

industry trends and developing student interests.

While earning an HSM certicate, you will also

ulll all the regular Duke MBA requirements, with

the HSM courses counting toward your necessary

elective credits.

Ater two years, what will you have gained with anHSM education? Youll have a broader and deeper

understanding o the health care sector, which you

will be able to combine with your knowledge o

general business issues and experiences to imagine

and build new structures and business models

or this dynamic sector o the national and global

economy.

Whether you choose to concentrate on the broaderaspect o health care or ocus on specic aspects

o health care delivery, research, equipment, or

services, your HSM background will prepare you

to make the most o the business o health care or

decades to come.5

Rob Marshall Class o 2007

As I started looking or business schools, I was searching

or strong medical backgrounds. Dukes HSM program was

by ar the most put-together program out o all the schools

that I ound. It wasnt just a ew classes here and there, it

was a structured curriculum and I was struck by the act

that everybody within HSM seemed to know each other.

From day one its been working with a tight group opeople who all have similar interests.


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Were the brains o health care management education.

And the heart.

The Health Sector Management program aims to give you the scholarship and the skills you need to not only

excel in health care management, but also realize that health care is about real people and real lives.

CURRICULUM REQUIRED CORE COURSES

HEALTH CARE IN THE 21st CENTURY (HSM BOOT CAMP)

Held immediately prior to the general Duke MBA orientation, this

weeklong course provides a detailed overview o the structure and

underpinnings o the health care system. You receive a thorough

examination o health policy, the pharmaceutical and device

industries, IT, globalization, biotechnology, consumerism, payersand providers, and health care entrepreneurship.

ECONOMICS AND STRATEGY OF HEALTH SECTOR MANAGEMENT

Apply the tools o economics and strategy to challenges aced

by health insurers, providers, medical device manuacturers,

biopharmaceutical companies, and policy makers. Most class

sessions begin with an analysis o recent news and discussion o a

business case. Students and aculty use class discussion to drawupon the expertise and preparation o all those in the room. Classes

conclude with insight into the application o economics and strategy.

SEMINARS IN HEALTH CARE

This required component, oered throughout the rst year o study,

provides you with the opportunity to demonstrate the health care

applications o the skill sets being taught in the core MBA courses.

The seminar series also brings in external industry experts to highlight,address, and discuss the most current changes within health care.


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CURRICULUM ELECTIVES

ELECTIVES

Elective courses allow you to pursue a particular

area in depth in order to round out your individual

experiences. The Health Sector Management

certicate requires three additional HSM electives,

all o which will count as elective credit toward

completion o the MBA program. You can then

enroll in additional electives in health or non-health

courses.

Specic health-related electives planned or the

current academic year include:

Biotechnology: Management of Drug Discovery

Economics and Management of the

Pharmaceutical Industry

Health Care Marketing

Invention to Application:

Health Care Research Commercialization

Management of Health Systems and Policy

Medical Device Commercialization

You can complete the HSM elective requirements

with the ollowing courses as well. I you takeany o these electives, you must complete course

assignments that relate to health care, as well as

notiy HSM administration o your intent to do so.

Duke New Ventures Clinic

Global Health

Health Care Law and Policy

Independent Health Care Study

Marketing Practicum

Mentored Study in Entrepreneurship

Service Operations Management

Small Business Consulting

John Chung Class o 2007

The Economics and Strategy o

Health Sector Management class

provided perspectives on a broad

range o health care topics, including

designing health care plans orcompanies, hospital administration

policies, and the blurring lines

between medical device and drug

treatments.

I was impressed with the depth

we covered in each class. The

discussions were enriched by the

composition o the students, which

included physicians at the medical

school along with the HSM students

with extensive experience -- either

through their summer internships or

prior jobs -- at all the top health care

companies.

During the discussions o currenttopics, Proessor David Ridley

provided the economic rameworks

while the students provided real time

inside scoops on how rms actually

approach these issues. The class

on evidence-based medicine/cost-

eective analysis continues to have

lasting impact.

The strategic economic and ethical

health care rameworks helped

prepare me or my internship at

Cordis and will continue to shape my

decisions as a marketing manager at

Abbott Vascular. I highly recommend

this gem to all students who will

make critical health care decisions

both on a personal, as well as

proessional level.


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Carl Erickson Class o 2007

To me, one o the attractions o

coming to Duke was the opportunity

or entrepreneurship that comes

rom access to world-class medical

researchers and technology; the

Invention to Application (ITA) course

was instrumental in helping me

realize that opportunity.

Throughout the course, I worked

with a team o students, drawn

rom programs such as Medicine,

Engineering and Business, and

in collaboration with inventors

rom across Duke to evaluate the

commercial potential o on-going

research. Building on our evaluation,

we selected a technology to move

orward into commercialization,

developed a business plan, carried

out key business development steps,

and raised early unding through

business plan competitions and

investor outreach. The process

challenged me to bring together,

and apply, concepts rom acrossthe breadth o the core and HSM

curricula.

The course has been tremendous

in ueling my interest, and

ability to succeed, in health care

entrepreneurship -- through both

the experience itsel and the

relationships ormed with a diversegroup o truly outstanding sta,

students and researchers.

Entrepreneurship.

Technology.

Globalization.Independent study.

Duke sets the standard.

LEARN HEALTH CARE INFORMATION

TECHNOLOGY FROM THE EXPERTS.

The HSM program has developed an

independent study option or students

interested in health care inormation

technology. This course pairs students

with the CIO and associate CIOs o Duke

University Hospital, thereby providing them

with an opportunity or real-world and

experiential learning which ocuses on IT

issues and initiatives within a leading healthcare system.

HEALTH CARE IS NOW A GLOBAL ISSUE.

With the increasing globalization o health

care, each HSM course oering incorporates

at least 25 percent internationally-ocused

cases and class materials. Additionally, the

HSM program is working with Fuquas

International Center to ensure adequate

health care content within each Global

Academic Travel Experience (GATE).


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It takes leaders to create leaders.

PROGRAM LEADERS AND FACULTY

Kevin A. Schulman MD, MBA Director, Health Sector Management,

Proessor o Medicine and Business Administration

Under Kevin Schulmans direction, the HSM program within The Duke

MBA has become the largest health sector management program at a top-

tier business school in the country. With appointments in both the schools

o business and medicine, Schulman has developed a program that thrives

on interdisciplinary synergies across the university and the health system,

as well as within the Research Triangle Park, providing unparalleled access

and networking or students. Schulman is an active researcher, addressing

important clinical and policy issues at the intersection o clinical medicine,

clinical research, and the business o medicine.

Nichole Kerner MS, Associate Director, Health Sector Management

Nichole Kerner oversees all aspects o the HSM program, including

operations and admissions. She develops and supports student

programming and initiatives and helps students with their career

management. Kerner earned her masters degree in higher education and

educational administration rom the University o Rochester.

Jeffrey L. Moe PhD, Senior Director o Business Development,Adjunct

Associate Proessor, Health Sector Management

Jerey Moe came to Duke rom GlaxoSmithKline, where he held positions

in business development, market economics, corporate strategy, the Allen

& Hanburys sales division, and human resources. He earned his PhD in

organizational behavior and development rom the University o North

Carolina at Chapel Hill and has completed courses at the Kellogg SchoolsExecutive Development program.

OTHER FACULTY

The program aculty list may be ound on the HSM Web site at

uqua.duke.edu/daytimehsmaculty


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Looking or an Employer?Theyre already looking or you.

CAREER OPPORTUNITIES AND RECRUITING

You will have more than an HSM certicate behind you as you graduate

into the health care sector. The HSM program, in coordination with The

Duke MBA Career Management Center, supports students throughout theirjob searches.

A broad range o health-related companies have recruited at The Fuqua

School o Business or both summer internships and permanent career

opportunities. Past recruiters include Amgen, Biogen, Boston Scientic,

Chiron, Eli Lilly, HCA Inc., Johnson & Johnson, Medtronic, Merck, Pzer,

Stryker, Tenet, and the World Bank. Go to uqua.duke.edu/hsmcompanies

or a complete listing o health care companies that have recently recruited

HSM students.

PROMINENT HSM ALUMNI

David Post Director, Strategic

Alliances, Cigna

Thom Herrmann Chie Business

Development Ocer,

Memorial Herrmann

Felecia Williams Vice President o

Medical Aairs/Medical Director,

Seton Family o Hospitals

Kelvin Baggett Strategic

Business Consultant, HCA

Gopal Chopra Medical

Device Entrepreneur; Medical

Device Commercialization

instructor, Duke Universitys

Fuqua School o Business

Todd Creech Vice President o

Finance, Sirion Therapeutics

Robyn Eckermann Director o

Enterprise Program, HCA

Eric Hoefer Product Manager,Genentech

Matt Kane CEO, Precision

BioSciences, Inc.; Winner, 2006

Duke Start-up Challenge

Tom Lehmann Manager,

Accenture

Dan OHearn Manager, Global

Asset Valuation, J&J PGSM

Brandy Salmon Associate

Director, Ofce o Licensing and

Ventures, Duke University

Dan Teleman Director o

Business Development, Pharmos

Colleen Chelini Class o 2007

The HSM program actually helped me step directly

into my summer internship working on Medicare Part

D or one o the J&J companies. They told me they

dont normally take interns because it takes so long

to get people up to speed. It was unusual or them to

take somebody, and they were really impressed that

I was able to step in, understand Medicare Part D,

and do a project based on it. I could do that because I

was able to apply a lot o what I learned in boot campand in the Health Care Policy class.


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Will Mitchell PhD, Proessor o Strategy,J. Rex Fuqua Proessor o

International Management

The pharmaceutical strategy course examines strategy and policy issues

concerning product commercialization, competition, and regulation in the

pharmaceutical industry. We concentrate on actors that are critically important

or pharmaceutical rms, including their strong research intensity, extensive

and complex marketing investments, close ties to the health care system, and

the critical role o government regulations and policy. The overall perspective is

international, with an emphasis on current market and policy developments in

the United States, plus complementary coverage in other markets.

The course takes a molecules to markets overview o the pharmaceutical

strategy. We begin with an introduction to the pharmaceutical R&D process,

emphasizing late stage development issues. We next examine key aspects o

the pharmaceutical commercialization process, including pricing, reimbursement,

promotion, dierences among market segments, and competition between generics

and proprietary products. We continue by considering the management ointer-rm relationships such as pharmaceutical alliances and acquisitions.

Throughout the course, we will consider the industrys strategic responses to

recent developments, including the growth o managed care, global competitiveness,

proposed regulatory reorm policies, and increasing government cost containment

policies in this country and abroad.


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Jeff Moe PhD, Senior Director o Business Development,

Adjunct Associate Proessor

The Duke MBA curriculum ocuses on marketing, nance,

management, decision sciences, economics, etc. In the HSM

Seminar Series, we apply these general business theories and

principles to the health sector. We learn how the sector is both

unique and universal as it applies general management theory

and practice.

We are ortunate that many health care organizations share

their experiences through highly qualied speakers. We also

have aculty rom a variety o disciplines with deep health care

knowledge here at Duke.

I choose speakers who present topical issues which apply,

reveal, and extend the core MBA topics. Working with the

speakers to select cases and background readings, my aim

is to incite a classroom dialogue that moves past the surace

to the undamentals and examines the oten exceptional

circumstances o health care. I have been very pleased by the

quality o the exchange over the past three years. As in any

great classroom experience, I am continually learning rom the

speakers and the students who make it a unique pleasure to

be a part o the HSM program.

HEALTH SECTOR MANAGEMENT

STUDENT SEMINAR SERIES

The HSM seminar series gives

students an opportunity to hear

rom a distinguished group oleaders among the health sector

community. The series is designed

to expand the breadth and depth

o students understanding o

health sector management.

The presentations complement

MBA core course material by

demonstrating applications to the

health sector while also acilitating

interaction between HSM students,

alumni, industry leaders, and

prospective employers.


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OPPORTUNITIES BEYOND THE CLASSROOM

In the Health Sector Management program, we

oten go outside the books to show you where

the heath care sector is headed. We also go

outside the classroom.

As is true with the larger Duke MBA

environment, the HSM program is very much

shaped by student interests and goals. Ourmany student clubs and events provide ample

opportunities or HSM students to make the

most o their time here at Duke Universitys

Fuqua School o Business.

STUDENT LEADERSHIP OPPORTUNITIES

Students can pursue a variety o leadership

opportunities within the HSM program and the

student-run Health Care Club (HCC). There

are various leadership opportunities within the

Health Care Club, including positions ocused on

careers, communication outreach, sponsorship/

development, treasurer, technology, and

chairing the annual all health care conerence.

Additionally, the American College o Health

Care Executives (ACHE) elects a new student

leadership team each year.

Student-led. Student-ocused. Student-enriching.


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Mary Frances Luce

PhD, Proessor o Marketing

State-o-the-art marketing starts with

the customers needs, preerences,

and perceptions. This realization is

crucially important in health care,

as health decisions are very oten

complex, emotion-laden, and made

within a network o providers, payers,

patients, and policy makers. Market-

ing provides the tools and rameworksor making sense o this complexity,

allowing or better products, services,

delivery systems, communication,

and pricing. By leveraging marketing

tools to understand and predict deci-

sion behavior, health care rms can

both increase protability and create

better health outcomes or society.

In my health care marketing course,

my undamental objective is to allow

students to practice analyzing market-

ing situations and making marketing

decisions in demanding, complex

environments. I take the basic, broad

marketing core material as the

starting point or my course, and Iaddress how the general rameworks

and tools or marketing management

covered there must be adapted in

order to address marketing strategy

in the health sector. I try to give my

students tools that they can use to

adapt their marketing strategy as

environmental, political, social, and

technological changes ripple throughthe health sector.


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Jeff Reierson Class o 2008

Co-President, Health Care Club

The Health Care Club is a way or people to get

together and collaborate on contacts. This sharing

o people and past experiences enhances not only

our personal experience in the program, but our

ability to work on projects that beneft the school as

a whole. Working on the Seminar Series has been

great because weve had the opportunity to bring

in speakers that can talk to students about current

topics in the health care industry and issues they are

dealing with every day. I dont think you could fnd

that in a lot o classrooms.


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Amy Van Sach Class o 2008

In some ways, we have antagonistic rules in health care.

Clinicians are always worried about cutting costs and

what that would do to the quality o care. The managers

are always worried about maintaining the quality o care,

but also making sure the bottom line comes out black

instead o red. That was part o my reasoning to come

back to school. Beore coming back, I mostly spoke with

doctors, nurses, and other PTs. And now I eel much

more comortable communicating with insurers and

people who make medical devices and pharmaceuticals.

I have a broader perspective and a broader

communications base across the industry.

HSM AND HEALTH CARE

CLUB-SPONSORED CONFERENCES

Each all the HSM program, in collaboration with the

HCC, hosts a conerence ocused on the health care

industry. The 5th annual conerence is scheduled orNovember 2007 and will ocus on the creativity o

unique products, services, and marketing approaches

in the health business sector.

Additional conerence inormation can be ound at:

uqua.duke.edu/hsmconerences.

AMERICAN COLLEGE OF HEALTH CARE

EXECUTIVES (ACHE)

In the spring o 2003, the HSM program established

the rst Duke University student chapter o ACHE. This

organization provides student members and associates

with the relationships, knowledge, leadership, and

marketability to make their way within the continuously

evolving world o health care management.

More inormation on ACHE can be ound at ache.org.


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CLASS OF

NUMBER

OF STUDENTS WOMEN INTERNATIONAL

2008 73 36% 34%

2007 61 23% 41%

2006 61 29% 37%

2005 74 32% 36%

2004 61 23% 29%

2003 41 21% 25%

HSM at a glance

Blue Devil Weekend gives accepted students the opportunity to

learn more about the HSM program and experience the Duke

MBA culture rsthand. Among the HSM-specic events during

the weekend are aternoon panels in which current HSM

students, administrators, and alumni talk about where the

program has been and where its going. Theres also an early

evening reception or all incoming HSM students. Its a great

way to start your Duke MBA experience.


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For more inormation, contact

THE DUKE MBA

Health Sector Management Program

Duke University

The Fuqua School o Business

One Towerview Drive, A-06 Academic Center

Durham, NC 27708-0120

tel 919-660-7989

fax 919-660-7843

e-mail [email protected]

or visit uqua.duke.edu/programs/health

To request application materials, contact

THE DUKE MBA

Oce o Admissions Daytime

Duke University

The Fuqua School o Business

One Towerview Drive

Durham, NC 27708-0104

tel 919-660-7705

fax 919-681-8026

daytime hsm brochure

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