HSFS Sample Pitch Deck

OPENING TIPS

● Light with Content● Less than 10 words per page is ideal● Graphics, charts and screenshots● Single word bullets

In person, tell a story around this framework with conversation, not on the slides

TITLE

YOUR LOGO

<2-5 word tagline or mission>

<“Quote from credible investor, customer or thought leader about your business”>

VISION

<Bold, concise statement>

<Ambitious. Big statement>

<What’s your core mission for what you’re hoping to solve/enable/build>

SIZE OF MARKET (MASSIVE)

<Data/stats on market size, existing proof points, etc.>

<Graphs>

INDUSTRY● Competition● Market share <pie chart>● Revenue flows and charts● Existing product/services options

*Be able to speak to each bullet point in depth

CURRENT PAIN

<Current frustration or identified market pain>

● What is broken?● Why is it broken?● Why should your product or service exist?● What is the opportunity?

YOUR PRODUCT OR SERVICE

<Description of your product>○ Key differentiators (Screenshots)

< Showcase a product demonstration if available, highlighting value proposition/core competency>

WHY THERE IS A NEED

<List out why the time is right for your business to succeed>

<Why Now?>

< Explain macro trends, new enabling technologies, new laws, etc. give you a chance to succeed while others who have tried have failed>

TRACTION

<Explain market viability>

q Current stats on usage, traction, etc.q Plan for getting initial users/customersq Speak to roadmap & near term plans

BUSINESS MODEL

<List the ways you will make money>

q Short term or just one simple approachq List alternate monetization possibilities

CUSTOMER ACQUISITION

<List approaches/tactics you’re going to use to get customers>

q Initial set, plus over time

WHO WE ARE

<List pictures plus short bio on each founder/team member>q Highlight relevant previous experienceq List areas of ownership/responsibility in current venture

SUMMARY

<List 3-5 key takeaways from deck>

Recommendations to include:q Market sizeq Core insight on product/marketq Highlight any traction

FUNDRAISING ASK

<List amount raising as well as investors that are currently in the round>s

CLOSING SLIDE

<Logo>

<Company tagline>

<Contact Information: ____ @yourcompany.com><Quote from 1st slide>

ADDITIONAL ADVICE

● Be yourself● Let the true colors of your team show● Give the presentation a bit of your own personality● Have FUN :)

*This is a deck should only serve as a suggested guideline.