Boris explains e-Adept , a navigat ion system in

Stockholm that gives him 100% mobility..

Revenue less acquisiton costs

58%

Marketing Travel13%

Hot Leads Travel

3%

Sell19%

Communications Material

7%

Acquisition Expenses City Innovator42% of Revenue

Revenue less marketing

90%

Marketing Travel1%

Hot Leads Travel1% Sell

1%

Communications Material

7%

Acquisition Expenses Industry Average10% of Revenue

Source: UN Global Compact Cities Programme

Metric Year

1 2 3 4

Savings on Implementation € M 7.2 14.8 22.5 27.9

Savings in R&D € M 0.0 0.0 0.0 0.0

Savings in Operational Expenses € M 36.7 55.0 73.4 91.7

Accumulated additional start-ups # 135 140 126 113

Accumulated additional employment # 471 490 441 397

Reduced unemployment cost € M 4.9 5.1 4.6 4.2

Income Tax (State / Local) € M 3.6 3.7 3.3 3.0

Corporate tax (State / Local) € M 0.4 0.4 0.4 0.3

Increase Social Contribution € M 0.4 0.4 0.4 0.3

53 79 105 127

SOURCE: Method McKinsey Team Analysis, Gencat, Aj Barcelona, Eurostat, Global Entrepreneurship Monitor

ILLUSTRATIVE

•

•

•

10

0 1

50

96

0

90

0

90

0

2

72

33

14

2

30

2

24

0

2

2

3

6

2

11

4

2008 2009 2010 2011 2012 2013 2014 (EST , )

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