European Revenue Management and

Internet Marketing Strategy Conference

Hosted by HSMAI Europe at the Hilton London Metropole

7th February 2011

On 7th February, leading experts in the hotel,

restaurant, pubco and travel industry will gather under

one roof to identify and debate the latest industry

challenges, opportunities and trends in internet

marketing and revenue management.

The one-day conference will feature top business

leaders offering their thoughts on how to drive revenue

while inviting you to take part in hands-on workshops to

help your organisation implement breakthrough

marketing opportunities.

Event sponsors:

Media sponsor: Media partner:

Speakers include:

Nate Bucholz, Industry

Manager for Travel, Google

Jeffrey Osborne, CEO,

Intelligent Hotels

John Fareed, CHME ISHC,

Executive Vice President,

Anson-Stoner

Guillaume Thevenot, Hotel

Trade Relations Manager

EMEA, TripAdvisor

Michael Nowlis, London

Business School and former CEO

of International Hotel & Restaurant

Association

Sue Heilbronner, President &

CMO, SwiftRank

Sarah Duignan,

Director of Account

Management, STR Global

Heather Hart, Managing

Director, RevExcel

Jennifer Keen, Director,

Total Revenue Solutions

How to reserve your place

To book your place at this exciting event, go online to:

www.hsmai.eu

Please note tickets can be booked at the member price, so be

sure to check this option when booking your tickets.

Tickets: €245

Rupert Gutteridge, Director

of Sales EMEA, IDeaS

European Revenue Management and Internet Marketing Strategy

Conference

Hosted by HSMAI Europe at the Hilton London Metropole

7th February 2011

08.00am

11.30am

Conference Check-in

09.00am Introducing HSMAIWelcoming remarks by Ingunn Hofseth, President &

CEO, HSMAI Europe and introduction to Alex

Gibson, Senior Lecturer – Marketing, Dublin Institute

of Technology and Director of the Board HSMAI

Ireland

09.15am Introducing the Certified Revenue

Management Executive ExamIn this session, Jeffrey Osborne, CEO of Intelligent

Hotels with go through the exam and offer his own

experience of pitfalls to avoid when taking the test

and why you should take it

09.45am Conversations Matter: Global Trends in

Social MediaIn this hands-on session, John Fareed, CHME ISHC

Executive Vice President of Anson-Stoner will review

emerging social media trends and how hoteliers can

use the latest technology to build revenue and

promote their properties

09.45am Morning Break

09.45am Morning Workshop Session 1Choose 1 out these 8 great masterclass

workshops and attend two more this afternoon:

Workshop 1 Total Revenue

Management – Presented by Jennifer

Keen, Director, Total Revenue Solutions

Workshop 2 TBC – Presented by Rupert

Gutteridge, Director of Sales EMEA, IDeaS

Workshop 3 Distribution Challenges:

2011 and beyond – Presented by Knut

Erik Rief, Regional Revenue Manager, Thon

Hotels

Workshop 4 Revenue Management

Comes of Age – Presented by Michael

Nowlis, London Business School

Workshop 5 Building Your Own

Revenue Management Roadmap –

TBC

Workshop 6 Segmentation: Is it really

what you think it is? – Presented by

Heather Hart, Managing Director, RevExcel

Workshop 7 The Price Box: Measuring

the Success of Your Pricing Strategies– Presented by Jeffrey Osborne, CEO,

Intelligent Hotels

Workshop 8 A Revenue Managers

Guide to a World of Opportunities

Online – Presented by Sue Heilbronner,

Preseident & CMO, SwiftRank

Lunch

12.30pm Afternoon Workshop Session 2

13.25pm

13.35pm

Break

Afternoon Workshop Session 3

14.30pm Break

14.50pm Panel Discussion: TripAdvisor –

Avenue for Increased Revenue?Discussing the challenges and opportunities posed

by online customer feedback will be Michael Nowlis,

London Business School, Guillaume Thevenot,

Hotel Trade Relations Manager EMEA for

TripAdvisor, Daniel Edward Craig, Author and Hotel

Consultant, Jorunn Svidal, Director of Revenue

Management for Thon Hotels and Debbie Milburn,

Director of Marketing Services for QHotels

15.50pm Break

16.00pm The Latest Industry Status and Future

ForecastYear end European performance data presented by

Sarah Duignan, Director of Account Management for

STR Global

16.20pm Google and the Online JourneyIn this session, Nate Bucholz, Industry Manager for

Google, will be providing scope on Google’s new

technologies and how they affect the future of the

hotel and travel industry on mobile devices and

online. There will also be a Q&A session during the

presentation.

17.00pm Networking and refreshments