hsbc in scotland a star’s marketing strategy analysis and presentation by matthew chisling, kirsty...
TRANSCRIPT
HSBC IN SCOTLANDA star’s marketing strategy
Analysis and presentation by Matthew Chisling, Kirsty Ion, Riley O’Brien and Danielle Wilson
The HSBC Brand: Strengths and Weaknesses in Scotland
• Further resources for information – get that list from everyone• Student product – we want to emphasize • Business service• Research on upper lelve student income - • Invesmtnet policies and stuff• How to reach students: link nri proposition – we • Make clear that we are trying to reach international, high-income students – that will have a different
targeting strategy. If we do target intenrational students , we will need to implement preimier strategy• When students leave Scotland and go hoem, they should swtich to HSBC – that’s a relaly good point why to
target students • You were your bank bailed out• Hsbc is scotland created• Your business is connected, why isnt your bank • Businesses that do fit into our key range – • Direct advertising, send them a package – matt • Case competition - matt• Look at where to put the banks - someone• Servicescapes – matt • Add in finance slide.
Why “Recruitment”
• B2B Strategy• Engage in collaborating with independent
financial advisors – new branches will access new office space for them.
• Headhunting strategy• Social media developer (link business and
consumers/students)
Who Are We Recruiting?
• B2B Strategy• Engage in collaborating with independent
financial advisors – new branches will access new office space for them.
• Headhunting strategy• Social media developer (link business and
consumers/students)