HSA PROTECTOR

Presentation to Investors

5/23/11

HSA PROTECTOR

Protecting the medical savings accounts of

HSA subscribers so they can count on

having assets for future health care needs

What is an HSA?Consumer Driven Health Care

Pre-tax, tax-exempt account for medical expensesHigh plan deductible

2010 HSA Accounts6.2M

Plan conversions ‘05 thru ’10 34% AGRHSA dollars under management $10BAnnual Family Contribution $6,150RAPID MOVE FROM HMO/PPO

The Pain

Reconciling a Bill…What do I really owe?Who do I talk to?Cost of errors –> hundreds of dollars

BILLING ERROR RATES: 30% – 80%

Market Size

20052007

20092011

20132015

20172019

2021

5,000

10,000

15,000

HSA Subscriber Market (thousands)

Subscribers# of Family HSA Account Holders

2011: >6M POTENTIAL SUBS

Market Entry Plan 3 Prongs

Social Media

• Develop audience• Connect to “pain”• Raise solution

awareness

Insurance Companies

• Website click-thru• Single login• Value add over

basic account mgt

Insurance Brokers

• Reach employees through employer plans

CONSUMER DRIVEN HEALTH CARE

Value Proposition

HSA Protector Subscription…Direct Overcharge RecoveryOnline Statements and PaymentsPersonal Bill AdvocacyHSA Administrator Integration

$15 PER MO

Technology

HSA Protector CloudHIPAA X12 5010

EDI/B2B

Claims Banking

Payments

Claims

CLOUD, PROTOCOLS ALL LICENSED

Financials 5 Year Projection

Year 1 Year 2 Year 3 Year 4 Year 5-$5,000

$0

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

-50

0

50

100

150

200

250

300

Revenues ($K)EBIT ($K)Subscribers (K)

>$25M REVENUE YEAR 5

Competition HSA “Administrators”Focus: banking and investingNo direct overcharge recovery

Billing AdvocatesFocus: big expenses; non-HSAReputation issues

HSA Account Management“Quicken Expense Tracker”Focus: service providersNo advocacy, customer support

Info Subscription ServicesFocus: info only; $8 per monthNo account mgmt, no direct help

WE FOCUS ON SUBSCRIBER

The AskStage 1: $1.5M

First 12 months operationKey hires, service development5,000 subscriber trialService LaunchStage 2: $750K

Second 12 monthsRamp subscribersMarketing push, growth30,000 paid subscribers

CASH FLOW+ IN 2 YEARS

The HSA Protectors

CEO Marty Staszak

CTOMichael Eveland

CFORalph Jones

CMOPeter Radzicki

BUS DEVBill Lane

PROTECTING YOUR FUTURE $

Questions…

BACKUP