hrmagazine labels & keurmerken: steven van raemdonck
TRANSCRIPT
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Video Certification Dinner
https://vimeo.com/122226716
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Impact of the Top Employers CertificationTop Employers are perceived as leaders; and as more honest, innovative and personal than non-Top Employers.
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Impact of the Top Employers CertificationTop Employers are perceived as leaders; and as more honest, innovative and personal than non-Top Employers.
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Case speaker: Top Employer AG Insurance: door Mevr. Inke Daems
Employer branding
HR Magazine 17/09/15
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Wie is AG Insurance?
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Specialistenvoor elk deeldomein van onze activiteiten
Meer dan 4.000 medewerkersOndersteunende diensten
Life Non-Life Employee Benefits
HR IT Audit Risk Facility …
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Dit jaar op zoek naar 270 nieuwe collega’s
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Employer Branding?• AG Insurance positioneert zich als een ‘employer of choice’ maar wil er ook één zijn• Dit merk (Employer Brand) bevat 2 elementen:
– De belofte naar medewerkers en potentiële kanditatenEmployer Value Proposition
– De manier waarop we deze belofte waarmaken ! Employee Life Cycle Touch Points
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Employer brand verhaal
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Traffic generators & brand builders
Community Platforms
Jobs.aginsurance.be
External Employer Branding: Community BuildingOwned Media:- Medewerkers als
ambassadeur op onze jobsite
- Content delen op onze community platforms (Facebook, Linkedin, Youtube, Twitter)Paid Media:
e.g. Google campagne
Creëer en engageer een gemeenschap: Earned Media
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authenticiteit door eigen medewerkers aan het woord
External Employer Branding: storytelling
Video ambassadeurs op jobs.aginsurance.be
Blogsectie op jobs.aginsurance.be
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External Employer Branding: Employer brand film
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External Employer BrandingFacebook: Life&Career at AG Insurance
Achter de schermen bij AG Insurance
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Employee Engagement: Brand Ambassadeurs
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Maar ook
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Voordeel 1: Employer Brand versterken
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Voordeel 2: Inzicht
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Voordeel 3: Erkenning