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FAISAL AZAMMBAS15M024

The Coca Cola Company is one of the biggest manufacturers, distributer and marketers of beverages in the world. It was formed in 1886. Coca Cola offers more than 400 brands in approximately more than 312 countries.

Introduction of the Company

History Of Coca Cola

John PembertonBorn: July 8, 1831Died: August 16, 1888

1886 at Atlanta pharmacist, United StatesIn the first year, Pemberton sold just nine glasses of Coca-Cola a day . five cents a glass.

1888-1891, Atlanta businessman Asa Griggs Candler secured rights to the business for a total of about $2,300. Candler would becomeCoca-Cola’s first president.Advertising focused.In 1905 The company also wanted to create a distinctive bottle shape to assure people they were getting a real Coca-ColaAt The end of 1918 Coca-Cola Company grew rapidly and before long expanded into Canada, Panama, Cuba, Puerto Rico, France and other countries

History Of Coca Cola

Born: December 30, 1851Died: March 12, 1929

First president

Robert Winship Woodruff was the 2nd president of The Coca-Cola Company from 1923 until 1954.Woodruff was a marketing genius who saw opportunities everywhere.1928 introduced Coca-Cola to the Olympic Games for the first time.

History Of Coca Cola

Robert Winship Woodruff  From the mid-1940s until 1960, the

number of countries with bottling operations nearly doubled.American lifestyle.Part of the people life .

After 70 years of success with one brand, The Coca‑Cola Company decided to expand its range of flavours. Fanta, originally developed in the 1940s, was introduced in the 1950s, before Sprite followed in 1961, TAB in 1963 and Fresca in 1966.

History Of Coca Cola

Roberto Críspulo Goizueta was Chairman, Director, and Chief Executive Officer of The Coca-Cola Company from August 1980 until his death in October 1997.History of Diet Coke in 1985 was the development of a new taste for Coca‑Cola.The 1990s,  support of the Olympic Games, FIFA World Cup™ football, Rugby World Cup and the National Basketball Association.

History Of Coca Cola

Coca Cola in PakistanCoca-Cola Pakistan entered the Pakistani market in 1953, with the first plant being set up in Karachi. in 1996, Coca-Cola Beverages Pakistan Limited (CCBPL) was establishedAt the end of 2013 it was operating 6 bottling plants and 13 warehouses throughout the country.Pakistan will see three new plants open in the next 18 months in Karachi, Multan and Islamabad .Investing $500m in Egypt.1. Coca-Cola2. Diet Coke3. Fanta4. Kinley5. Minute Maid Pulpy6. Sprite7. Sprite 3G

Products Of Coca ColaCoca Cola offers more than 400 brands in approximately more than 312 countries.

Mission“Our Roadmap starts with of our mission, which is enduring. It declares our purpose as a company and serves as a standard against which we weigh our actions and decisions’’.

Vision“ We will become the best and biggest anchor bottler in the world”

MD

Organization Structure

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HRM FUNCTIONS

Staffing Training & Development Motivation Maintenance

Planning Recruitment And Selection

Staffing

Any activity carried on by the organization with the primary purpose of identifying and attracting potential employees

Represents the first contact between organizations and prospective employees

Organizational activities that influence: The number and types of applicants who apply for a

job Whether the applicants accept jobs that are offered

Recruitment

Internal Recruiting◦ Internal recruiting—recruiting source seeking

applicants for positions from among the ranks of those currently employed

◦ advantages better assessment of candidates reduces training time faster cheaper motivates employees High Performance Work System characteristic

Internal And External method OfRecruitment

Internal Recruiting◦ disadvantages

creates vacancies stifles diversity insufficient supply of candidates

Internal And External method OfRecruitment

External Recruiting◦ External recruiting—recruiting source seeking applicants

for positions from outside the organization.

◦ Advantages increases diversity facilitates growth shortens training time A theory that you get new/novel problem solving

◦ Disadvantages expensive slower less reliable data stifles upward movement of personnel

Internal And External method OfRecruitment

That source which help the company in identifying and attracting potential employees

The major recruitment sources are following1. Media Advertisement2. E-recruitment3. Employment agencies 4. Executive search firms5. Special events recruiting6. College Recruiting7. Summer internships

Recruitment Sources

• Coca Cola does not prefer external recruitment• Their basic focus is on Internal recruitment

. They maintain a talent bank for meeting internal hiring needs• They only do external hiring in case of sudden recruitments

They forecast their future needs and collect the data of applicants in advance• They have an offer to drop resume for any job at their

website.

In Coca Cola

They collect resumes at their every territory• To fulfill their talent bank they visit universities and colleges

Previously the Multan territory visit BZU and IUB and collect the data. • They take interviews of 350 candidates and selected only 3

applicants

Their major focus is on quality and their standards of recruitment are high• Last time their selection standard was 85 % marks in

masters.

In Coca Cola

• Their major recruitment source is E-Recruiting.• They are working on such type of advertisements which

are according to the Job description and specification.

• Their recruitment adds are published by the their Media department.

• Adds and vacancies banners are being offered by every territory as demanded.

In Coca Cola

Their Advertisement

Uploading CV Online

Selection

The process of choosing individuals who have relevant qualifications to fill existing or projected job openings.

Selection Considerations◦ Person-job fit: job analysis identifies required

individual competencies (KSAOs) for job success.◦ Person-organization fit: the degree to which

individuals are matched to the culture and values of the organization.

Selection

CompletionOf

application

Initial Intervi

ew

Employment

testing

Background

Investigation

Preliminary

selection in HR

department

Interviews

Medical

ExamDrug testin

g

Hiring Decisio

n

Selection Process

• In coca cola for Selection there is HR department

• But only they involve only in major hiring • Mostly the labor and middle level management is hired by

the plant authorities • They follow the decentralization approach. The country

Manager is responsible for all matters

There is a proper selection process according to the international standards

In Coca Cola

• Coca cola gets data by both manual and online application form.

• They offers different ways to apply for job at their website

• They have a separate department which only deals with that matters.

• This is called Data bank department. Conducted by HRIS of the Coca cola

• They have not yet adopted the polygraph, graphology, Bib and other advance sources

• Their major focus is on the Background investigation.

In Coca Cola

Employment Test◦ An objective and standardized measure of a

sample of behavior that is used to gauge a person’s knowledge, skills, abilities, and other characteristics (KSAOs) in relation to other individuals.

Types of employment tests.

Physical Ability Tests◦ Must be related to the essential functions of the

the job. Job Knowledge Tests

◦ An achievement test that measures a person’s level of understanding about a particular job.

Work Sample Tests ◦ Require the applicant to perform tasks that are

actually a part of the work required on the job.

Types of employment tests.

• Coca cola conduct various types of tests for different needs

• First of all they conduct a aptitude test to check academic knowledge.

• They also conduct the work sample test for technical seats

• The behavioral test comes at end . Conducted only for final candidates

• A survey show that they conduct about 5 tests for one recruitment.

• Tests are conducted on both region and head quarter level

In Coca Cola

Interview

Nondirective Interview◦ The applicant determines the course of the

discussion, while the interviewer refrains from influencing the applicant’s remarks.

Structured Interview◦ An interview in which a set of standardized

questions having an established set of answers is used.

Employment interview

Coca-Cola does not conduct interviews at regional level.

They mostly conduct video interviews which are basically taken by Head office.

However some technical interviews are conducted at regional level.

Mostly labor and technical staff are selected at regional level.

In Coca Cola

Interview Questionsin COCA COLA

Final Selection

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Training and Development

OrientationEmployee TrainingEmployee DevelopmentCareer Development

OrientationIntroduce new employee with the company

In introduction class company share following information with the new employees:Old achievements of OrganizationPurpose of CompanyRights and duties of employeesTour of workplace

Training of employees

Working of new employees with existing for 3 month.Train the existing employees if technology changing.

Development of EmployeesDevelop the employees so that they perform their future job well.

Career DevelopmentCompany offer different type of courses within or outside the country.Career development is not for the employee development but also for the organization development.

MotivationPerformance Appraisal

CCBPL HR manger Waqar Mahmood said, they set goals start of the year and compare actual performance at the end of year then they appraise the employee performance.

Performance AppraisalProcess

Define the JobEmployee & their supervisor agree on rights & duties of each other and set standard.Appraise performanceCompare the actual performance of employee with the standard.FeedbackAfter comparing gives feedback and tell if any development require or appraise the performance.

Compensation and Benefits

Basic SalaryBonusMedical Facility Pick & DropGratuity fundSocial Security

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Maintenance

Safety and HealthLong term success depend on safety and health of the employees.Company train the employees employee to protect them from unseen problems.

Communication and Employee Relation

Company follow:Open Door policy