HRM of Coca-Cola Pakistan

Group MembersUsman Khan 069Nasir Ali 078Amir Ali 012

Muneeb Hassan 046

Project Statement

1. Human Resource Management Process of Coca-Cola Pakistan

2. Role of HR in the success of company

Brief contents of Presentation

• Introduction & History of Coca Cola• Products & Locations• CCBPL Management Structure &

Hierarchy• Organizational Structure• Functions performed by the HR • HRP in Coca-Cola• Employee Advocacy

Introduction of Coca-Cola

• Four brands of Coca-Cola named in World’s top-five soft-drink brands

Coca-Cola, Diet Coke, Sprite and Fanta• Introduce nearly 400 brands

Carbonated soft drinksWaterscoffees and teas Juice drinksSports drinks

Introduction of Coca-Cola

• Operates in more than 200 countries with approximately 700,000 individuals

Worldwide Division of Coca-ColaWorld

Eurasia & Africa

Pakistan

North America

Europe Pacific Latin America

History ( International )• 1886: Start business• 1894: Joseph A. Biedelharn of Mississippi

became the 1st bottler of Coca-Cola• 1895: Began to get recognized

internationally• 1897:1st time exported to Canada and

Hawaii• 1900: 1st time exported to Europe• Currently: Heading the list of the most

financially sound companies in the world

History ( CCBPL)• 1953: Began its operations• May 1996: Fraser and Neeves, a Singapore

based bottler of Coke, bought off the local bottlers in Karachi & Hyderabad

• 1970: Fanta and Sprite were introduced in Pakistan

• 61 years services in Pakistan• 2800 Employees• Serves over 2 lack customers/retail outlets

Vision

To become a market leader in ready to drink segment while adding best-in-class value to all stakeholders.

MissionCoca-Cola Pakistan exists to refresh the consumers, inspire moments of optimism through our brands and actions as well as benefit all stakeholders, which we will do with highest social responsibility and with uncompromising commitment towards quality of our products and integrity in our operations

Values• A: We act with high sense of responsibility and

hold ourselves accountable.

• P: We put our hearts and mind into what we do.

• I: We are open, honest, ethical and we trust and respect each other

• T: We collaborate for our collective success

Products

Locations • Head-Office & Bottling plant in

Lahore• Gujranwala Bottling Plant• Faisalabad Bottling Plant• Karachi Bottling Plant• Multan Bottling Plant• Rahim Yar Khan Bottling Plant

Locations of Sales offices

• Sales offices also located with each plant

• Islamabad Sales Office• Peshawar Sales Office• Quetta Sales Office

Management StructureCountry Manager

GM (SBU)

Karachi

Multan

RYK

GM (CBU)

Lahore

Gujranwala

Faisalabad

RawalPindi

Peshawar

Hierarchy John Seward General Manager

Mariam Zubair Director Marketing

Khalid Ahmad CFO Amara Bashir Director HR

Mubashir Amjad CIO

Usman Butt Director Supply Chain

Imran ul Haq Director Sales Aamir Chaudhry Director Internal Audit

ORGANISATIONAL STRUCTURE

Departmentalization

Production

Finance &

Accounting

Human Capital

Industrial

Relations

Sales &

Marketing

Functions performed by HR

• Job analysis • Recruitment• Selection• Training & Development• Team Building & Motivation• Promotions & Compensation• Other HR functions

Job analysis

Job description

Job specificatio

n

Recruitment

External Recruitment Methods

• E-Recruitment• Job Fairs• Employment Agencies

Internal Recruitment Methods

• Job Posting • Employee Referrals

Business Systems Assistant Manager

Business Systems Manager

Business Solutions Manager

CIO

Recruitment process

New employee

• Need arises • Approved from GM before

sending to HR manger

Internal ads

• employees who fulfill the requirements can avail this opportunity

HR Dept.• search its data bank; if there

is no suitable person • advertised externally in rare cases

External ads

SelectionMostly CCBPL used any of the following tools:• Interview • Group Exercise• Presentations• Psychometric Tests• Role Plays or situation exercises

Selection processScreening

Aptitude Test

interview

Job offer

Rejected

Training & Development

• On the job Training• In-house training facilities• Seminars • Work shops • Modules• Training through Videos

Team BuildingFor team building CCBPL arrange different programs:• Trips• Treasure hunt• Get together• Parties and other refreshment

programs

Performance Evaluation

• Year End Performance Rating• On-going feedback on performance• Used for compensation, benefits and

promotion

Promotions• Promotions are based on the

performance• Basically Promotions are for

motivation within employees

Total Rewards• Pay• Benefits• Development• Work environment

Employee Advocacy

Company’s Workplace Rights Policy is guided by international human rights standards including:• The Universal Declaration of Human

Rights• The International Labor

Organization’s Declaration• The United Nations Global Compact

Human Resource Planning(HRP)

When company makes human resource plan following business factors are involved.• Business Growth• Business Change• Impact of Technology• Business Competition• Labor Cost Control

Forecasting• It is the process of deciding what

position the firm will have to fill and how to fill them

Human Rights Policy

The Human Rights Policy includes the following components:• Child Labor• Safe and Healthy Workplace • Work Hours and Wages • Workplace Security• Freedom of Association and Collective Bargaining• Forced Labor• Discrimination• Community and Stakeholder Engagement

Child LaborCoca cola is following the International Labor Organization standards• Child less than 18 are free from

hazardous work

Safe and Healthy Workplace

Coca-Cola is dedicated to maintaining a productive workplace by minimizing the risk of • Accidents• Injury• Exposure to health risks

Work Hours and Wages

• Coca cola employees are working 7 hours a day and 40 hours weekly

• Providing flexible working hours• Providing Competitive wages

according to the position of the employee.

Workplace Security

• Maintaining a work place free from violence, harassment .

• Security safeguards for employees are provided as needed

.

Role of HR in Coca Cola’s success

The factors that lead Coca Cola to success are:• Employee loyalty• Employee satisfaction• Employee Retention • Quality Work• Productivity• Good Will

Is Coca-Cola successful?

• Coca-Cola is world largest company and it is making progress day by day

• Worth of Trade mark is $90 Billion

Recommendations• Use external ways of recruitmentExternal sources may bring new blood to the organization and the new employees will pool up their energies for the very best of the company. The new employees will bring new ideas with them and that will increase productivity more and more.

References• www.cocacolacompany.com/careers/studentz

one

• http://ccbpl.com.pk/• http://

www.coca-colacompany.com/careers/career-areas

Thank you