hr report on havmor foods pvt. ltd

HAVMOR FOODS PVT. LTD. 1

Report : 2011 – 2012 Shri Chimanbhai Patel Institute of Business Administration



History Of Ice Cream Industry

What is Ice Cream

Ice Cream is a frozen mixture of a combination of components of milk,

sweeteners, stabilizers, emulsifiers and flavorings. Other ingredients

such as egg products; coloring etc may be also added. This mixture,

called a mix, is pasteurized before freezing. Freezing involves rapid

removal of heat while agitating vigorously to incorporate air, thus

imparting the desirable smoothness and softness of the frozen product.

The broad term frozen desserts refer to ice cream and related products.

Specific products includes ice cream and its lower fat varieties, frozen

custard, mellorine (vegetable fat frozen dessert), sherbet, water ice and

frozen confections. Some of these deserts are served in either the soft

frozen or hard frozen form.

The physical structure of ice cream is complicated psychochemical

system. There are three phases of system liquid, solid and gas. Air cells

and air crystals are dispersed in a continuous liquid phase. The liquid

phase also contains solidified fat, colloidal milk proteins, insoluble milk

salts, and lactose crystals in some cases, colloidal stabilizers and

sugars and soluble salts in solutions.

Ice Cream is palatable, nutritious, healthful and relatively inexpensive

food.



History of Ice Cream

Ice Cream is one of the most spectacularly successful foods of all the

dairy based products. By contrast, ice cream has a short history. Ice

Cream evolved from the cool wine in mountain snow to hundreds of

flavours that stock our grocery shelves. There are many tales

surrounding the evolution of our country‟s most popular dessert, Ice

Cream. It is likely that Ice Cream was not invented, but rather came to

be over years of similar efforts.

The Chinese gourmets made the primary attempts to explore this

revolutionary food for lessening the blazing heat of summer. It was

Marco Polo who consigned this invention to Italy (Europe) after his

voyage to China in 1295. These experiments were carried out to make

novelties from ilk in France and gradually the whole Europe became

addicted to Ice Cream.

Before this invention reaches the Indian connoisseur, the human kind

had witnessed two perilous world wars. The father of wholesale ice

cream business, is the US, was Jacob Fusel, a milk dealer of Baltimore,

who began to manufacture ice creams in 1851.

Ice Cream permeated the India soil in 1942, when “Quit India

Movement” had recently been launched. The establishment of Vadilal

Soda Fountain, near teen darwaja- Ahmedabad, marked an indelible

footstep in the sand of time. And this modest beginning of the



monumental ice cream empire followed the strategy of imperialism. In

the last decade, i.e. after liberalization and free market economy, the Ice

Cream industry has gained favorable breeding ground to flourish on.

The brand named like Vadilal, Amul, Havmor, Baskin & Robbins, Dairy

Den, Walls, Go cool, Shrestha and too numerous to mention are on the

lips of the multitude. The bright future is before them. They have to go

ahead with chilled spirits, burning vigor and bubbling gusto…



About – Havmor Foods Pvt. Ltd.

Havmor literally meaning H-A-V-E-M-O-R-E, one of the best name for food

business was coined by Late Shri Satish Chandra Chona in 1944.

HAVMOR is a privately owned company manufacturing varieties of ICE

CREAMS, they also run RESTAURANTS and FAST FOOD PALOURS,

and they also deal with CATERING.

Havmor Group of Co. has its humble beginning since 1944, when its

founders started manufacturing ice cream with a hand-cranked machine.

The “Havmor” philosophy of providing its customers with the best quality

products and services at affordable prices has resulted in the brand being a

household name in Gujarat.

Havmor has 50% of the Gujarat ice cream market. But that‟s no surprise

considering that the group has the largest range of ice creams in the

Gujarat in a variety of flavors, packs and forms. The group has a product

matrix comprising of cones, cups, candies, family and party bricks and bulk

packs.

Havmor introduced the concept of “flavor of the month” under which the

company develops and markets one new flavor every month for its

customer‟s delight.



Havmor have following out lets in Ahmedabad:-

Relief Road

Ambawadi

Navragpura

Naranpura

panchvati

Maninagar

Vijay cross Road

Himalaya mall

S.G. Road

Sarkhej

Stelite

Dev Arc mall

Vastrapur

Pragatinagar garden

Wide Angle

Prernatirth

Thaltej

Navrangpura muncipal market

Auda Garden

Bopal-Ambli cross Road

Law Garden



Objectives of the company

“The Objectives of the company is Consumers Satisfaction”

Enhancement of Profit & To Earn profit by fulfilling social objectives.

1) Ensuring all products of the best quality

2) Continuous innovation & introduction of new products for the benefits

of the customers

3) Up gradation of facilities for manufacturing of products of best quality

4) Reducing wastage & there by achieving lower cost of production

5) To increase market share regionally and nationally

6) To improve production efficiency.

Vision of the company

“Quality must always precede quality”

1) Such a establishing & maintain leadership in Quality not necessarily

quality.

2) Innovating continually, so that the company has something new to

offer to its consumers every season.

3) Continuing to earn the respect of consumer and business associates

though excellent products.

4) Diversifying into related areas of food industry, to offer consumers

more comprehensive taste experiences.

5) Fine-blending new technology with market strategy & by never taking

the market for granted.



Mission of the company

“Goodness, Truthfulness, Cleanliness”

The Succeeding generations at the helm of the company translated this

axiom into a way of life and business. Only the finest ingredients go into the

making of Havmor Ice Creams. The whole manufacturing process

conforms to global standards of hygiene. And the company‟s trade

practices are kept totally transparent.

This mission is based on new generation technology and in-house R&D,

the company keeps formulating new tastes at frequent intervals, and

surprising its consumers. It has also diversified into other food items,

through a high profile Restaurant Chain.

Today, six decades later, Satish Chona’s simple philosophy still continues

to be the corporate axiom of the Havmor Conglomerate.

And the Company values its entrepreneurial self-esteem, market image

and reputation for financial uprightness above its pure business interests.



Company Profile

Factory Address

Modern Industrial Estate,

B/h. Naroda Station,

Naroda Road,

Ahmedabad-380 025

Fax: 91 – 079 – 2220 3890

E-mail: [email protected]

Office Address

2nd Floor, Kashmira Chambers,

B/h. Popular House,

Navrangpura,

Ahmedabad-380 009

Fax: 91 – 79-2657 5100

E-mail: [email protected]

Website: www.havmor.com

Main Product: ICE-CREAMS

Land area of factory : 5000 sq. ft.



No. of employees : 420

(Which includes 200 unskilled workers and 220 skilled)

Managing director

of the Company : Mr. Pradeep Chona

President : Mr. Anand khanonkar

Assistant G.manager : Mr. Dhiren Shah

Purchase manager : Mr. Ajay Mistry

Finance &

Account manager : Mr. Vatsal Parekh

Quality Control : Mr. Sanjay & Miss. Urvi

Stores Management : Mr. S.k. Shetty

H.R.Assistance : Mr. Tejas & Mr. Pramo

Vice President (HR) : Mr. Rajesh Shah

Marketing Dept : Mr. Kamal Desai

Auditors : Mr. Mukesh

Bankers : Corporation Bank



At a Glance…

Good Taste : A Great Business Strategy

Founded : 1944.

Current Market Status : Blue Chip Ice Creams brand of Western

India. Among the top three in sales.

Dealer Network : 3, 800-plus. Expansion underway.

Main Outlets : Total 8 no of Parlours & Restaurants

spread out in Ahmedabad and

Vadodara. More in the pipeline.

Diversification : Outdoor catering.

Headquarter : Ahmedabad.

“Havmor has become Gujarat’s favorite ice cream brand today with

over 30% market share.”



“Haccup Certificate”



“ISO 9001 : 2008”



HISTORY & DEVELOPMENT OF THE UNIT

Small Beginning, Big Vision, Great Ambitions Havmor Ice Cream began its

branded life in 1944 in Karachi, in undivided India. By 1947, it was a

popular local brand there.

But in 1947, in the wake of the Partition, its founder Satish Chona had to

join the exodus into India, with virtually no moveable assets. Searching for

a new turf, he tried out Dehra Dun and Indore, and finally, settled down in

Ahmedabad.

No, it was not a case of “Brand Relocation”, or anything else as fanciful.

He had to start the venture from scratch again. In fact, he had to begin from

a hand-cart at the Ahmedabad Railway Station, churning out the Ice Cream

manually.

He called this fledgling brand „Havmor‟ - a neologism for „Have More’ -

which meant the customer, got more value for money, and more taste to

relish, from his Ice Creams.

Perhaps he didn‟t know it then, but he had laid the foundation for one of

Western India‟s most enduring market legends and good quality, like good

character, wins over the situation sooner or later.

Today, Havmor Ice Cream is a delicious facet of Western India‟s daily life,

and part of its market lore. It reaches hundreds of thousands of consumers

through 8 main outlets and 3800 plus dealers.



LOCATION OF THE UNIT

The location of plant or industry means to scientific choice of a region or

specific sight in a region where the business unit is to situate. The main

object of an industry concern is to maximize profit through minimization of

production and distribution cost. The objectives are realized only if the firm

is located at a place which offers all economies of production and

distribution.

Factor responsible for plant location are:

1. Money, Material

2. Man power, Market

3. Motive power, Management

4. Machinery, Means of Communication

5. Momentum to an early start



TIME KEEPING SYSTEM

Time keeping system for industrial staff

Shift Timings

1st shift ~ 8 AM TO 4 PM

2nd shift ~ 4 PM TO 12 Mid Night

3rd shift ~ 12 Mid Night to 7 AM

Working Hours for office staff: 9.30 TO 6.30



INNOVATIONS

Quality is undoubtedly very important to establish and retain one‟s status in

a competitive environment. But equally important is innovation – constantly

coming up with something new to maintain an edge over the competition.

Hence, creativity is at the forefront of Havmor Foods activities. Most of their

innovations have been based on the consumer feedback they have

received from their ardent fans. To please them, to date they have

launched over 200 flavors in 600 pack-types and forms. People eagerly

wait for their flavor of the quarter, which has been an on-going event over

the years.

Here is a representative sample of a few of their innovations:

They are the first ones to introduce Dairy Fresh – an all natural ice

cream which contains no additives, no preservatives, no synthetic

Colors or flavour. Nothing but the pure, natural goodness of milk, fruit

and nuts.

They launched many dry fruits based ice creams, an assortment of

traditional Indian ice cream form, which otherwise had to be bought

just prior to consumption, and that too from vendors whose quality

often left a lot to be desired.

They even introduced the Sorbet – a fruit juice based frozen dessert.

To match their unique products, they have often gone in for

unconventional and creative packaging. Like the time when they filled



Mango, Orange, Sitafal, Sweet Lime. Ice creams in the intact skins of

their fruits. It was a big hit at social gatherings and special occasions.

All their innovations are based on a single guiding principle i.e. “Give

the consumer what he likes and wants, and not what we want

him to like”



MAIN PRODUCTS OF THE COMPANY



RESTAURANTS

All Havmor Restaurants in Ahmedabad and Baroda are centrally located,

providing easy access to all and offering ample parking space. The dining

area is specious comfortable and interestingly decorated.

In fact if you are in a good mood a Havmor restaurant is a great to

celebrate it and if you are in a bad mood , it is the place to cheer up your

spirits.

Out lets of Restaurants

Havmor Navrangpura

Havmor S G Highway

Havmor Bopal

Havmor Baroda



PARLORS

Havmor Parlors are located in strategic areas of the city with ample parking

space and high visibility. They are spread out across commercial and

residential areas.

Out lets of Parlors

Havmor Baroda

Havmor Panchvati

Havmor Navrangpura

Havmor Satelite

Havmor Vijay cross road

Havmor S G road

Havmor Vastrapur

Havmor Gallops

Havmor Municipal Market

Havmor Thalatej



“A glimpse of the Havmor 70 MM, India's first Bollywood themed restaurant

launch in Hyderabad”



INTRODUCTION TO PRODUCTION

Production is the process of transferring components into finished products

for sales.

The term production is wide in scope. It includes manufacturing process

also by which raw materials are transferred into finished goods for final

consumption. Land, Capital and Labor organization and entrepreneurship

are the factors of production, where as making include market research,

personal selling, sales promotion, advertisement, publicity and all other

activities relating to distribution.

Production refers to a process of fabrication of a product or a physical

object through there are men, material, capital and entrepreneurship for the

satisfaction of human wants.

Production department is the heart of Havmor Unit, as the main function of

Havmor is to produce the products and supply to the consumers according

to their needs and taste. Thus, in Havmor production department is the

most important department.

Production is the lifeline of any business unit; hence production department

plays an important role of vital importance in any industrial unit as in

Havmor group.



RAW MATERIAL USED

There are various types of raw materials that are used in Havmor during

Ice Cream making process. Major Raw Materials used for making Ice

Cream are:

Milk

Cream

Skim milk powder

Dry fruits

Fresh fruits

Flavours

Sugar

Stalulizer

Emulsifiers agents

Chocolates

All the materials used in process are managed by Storage Department.

And their quality is checked by Research and Development Department.



PRODUCTION PROCESS

Pasteurization Tank

Here the raw materials like milk, cream, powder, etc are mixed.

Milk is pasteurized here. Mixing of Pasteurizers is done at 8-10`C,

Butter is melted at 40`C, All ingredients at 55`C, Sweetening

agent is added at 65`C, and pasteurization is done at 75`C. The

mix is kept at 75`C for 15 minutes and then filtration of mix is

done.

Homogenator

the mix is transferred to this tank. Here, this mix is kept under the

pressure of 50 cem square. This increases the viscosity of the

mix. Here the break down of the fact glucose is done up to micron

size. The Homogenator tank is the heart of the process.

Chiller

In the chiller, the chilling of the mix is done from 75C to 24C.



Storage Tank

The mix is stored in this tank. The mix is stored here is called the

basic mix and is used for all ice creams. The basic mix is taken to

each section for different types of Ice Creams, whether it is cup,

candies, cones, etc.

The Process for the Ice Cream Production

The tank through which the ice cream is carried out should be

cleaned every time before getting any new flavour. The creaming

process is done by Service and Engineering Department.

The general process of cleaning is as follows:

1) Flushing with tap water.

2) Cleaning with hot water at 10

3)

4) Flushing with hot water.

5) Sent the whole equipment with hardaphire solution of 200

ppm for 20 mins.



Flavouring Tank:-

Required quality of basic mix is transferred in Flavouring tank

additions of essence and Flavouring Color is done as per the

recipes of particular ice cream.

Continuous Freezer:-

The ice cream will come out within 25 seconds at the temperature

- . After coming out from continuous, the ice cream

is picked into different boxes, cups, etc. This process is done

manually.

Hardening Tunnel:-

These packets are kept in hardening tunnel to achieve ITC.

Cold Storage:-

After achieving ITC in hardening tunnel, ice cream is transferred

in to cold storage and taken as per the market demand.

Yummy Ice Cream is now ready to dispatch !



“Production at Havmor Plant, Naroda”



MARKETING PROCESS

MARKETING RESEARCH

Marketing research is the systematic collection, design, analysis

and reporting of data and finding relevant to a scientific marketing

situation facing the competition. Process and marketing research

followed in Havmor.

a) Defining the problems and research objectives.

b) Developing the research plan.

c) Collecting the information.

d) Analyzing the information.

e) Presenting the findings.

Havmor Company does marketing research through his sales

staff. Sometimes Havmor Company appoints marketing intelligent

staff for research in different areas.



MARKET SEGMENTATION

Market Segmentation is a full larger group having similar wants.

Segmentation is consumer oriented marketing strategy. Market

segmentation gives the formal segmentation to the fact that wants and

desires of consumers diverse and we can orient specific category or the

segment of the market, so that supply will have the best correlation with

demand. Varied and complex buyer behavior is the root cause of market

segmentation.

Market consists of buyers and buyers differ in one or more respects. They

may differ in their wants, purchasing power, geographical locations, buying

practices. Any of these variables can be used to segment a market.

The ice cream market is segmented in following three ways:

On the Basis of flavors:

Viz. Vanilla, Strawberry, Chocolate, Mango, Butter Scotch, Kesar Pista, etc.

Vanilla, Strawberry and Chocolate together account for about 70% of the

market followed by Butter Scotch and other fruit flavors.

On the basis of stock keeping units / packaging:

1. Cones.

2. Cups.

3. Sticks or Candies.

4. Take away.



On the basis of consumer Segment:

The market is divided into four segments,

1. Impulse segment.

2. Retail.

3. Institutional / Catering.

4. Parlors.

Retail and impulse together account for 70% of this market.



DISTRIBUTION CHANNEL

In the field of marketing, channels of distribution indicates the routes of

pathway through which goods and services flow or move from producers to

consumers.

The channel of distribution of Havmor is as follows:

Manufacture

C & F Agents

Distributors

Dealers & Retailers

Customers

Havmor has 32 distributors and 4000 retail outlets. The network is kept

alive by large flat of refrigerated vehicles; refrigerated equipments and retail

freezers are sources from world leaders in technology, so as to deliver

quality products to the consumers, which is a commitment at Havmor..



PHYSICAL DISTRIBUTION

Delivering the product to the consumer at the right time and right place is

equally important function in marketing. In process of marketing, this vital

function is called physical distribution.

Physical distribution means the process of delivering the product to the

user or consumer promptly, safely and in time.

The major components of physical distribution of Havmor:

Warehousing

As ice cream is a perishable product and it must be kept in cool place to

maintain its quality for few days, Havmor has cold storages at different

ends. These ends are factories, C&F agents, Distributors and Dealers. The

temperature kept in these storage houses is as low as –25C.

Inventory

For the raw material, Havmor keeps the inventory. The inventory of the

packaging material is kept as low as possible and according to the demand

forecasted and growth rate of the market. Ice cream is product of impulse

category that requires proper storage, to keep it in a proper condition. The

production and consumption system also such that, the production is done

through the whole year and main demand is in summer season. So every

company has to store ice cream properly. Company has enough storage

facility at their all plants, and all C&F agents have their own cold storage

facility, so they keep the stock as per their requirement i.e. at the time of

promotional scheme period or in summer they maintain high stock, the C&F



agent carry the stock in bulk and they supply the ice cream to distributors

or dealers, who also have proper freezing facilities.

Order processing

Havmor has defined MOQ (Minimum Order Quantity) for the distributors to

make order to the company. As far as order of the dealers are concerned

that is the headache of the distributors. Here, the job of the Havmor‟s sales

staff is to assist the distributors is selling the ice cream. Havmor states their

physical distributor‟s objective, “getting the right goods to the right place.”

No physical distribution system can simultaneously maximize customer

service and minimize distribution cost. Maximum customer service implies

large inventories, transportation and few warehouses.

Havmor‟s willingness is to meet customer needs, careful handling of

merchandise to take back defective goods and re-supply them quickly and

to carry inventory for customer.



PACKAGING & TRANSPORTATION

Packaging:

Packaging plays a large role in marketing of ice cream products. Many

different packing, sizes and designs can be chosen along with type of

packaging material.

Ice cream is marketed in three types of packaging.

a) The most popular is a cup of 100-150 ml sold @ Rs. 8-15 price range.

They are available everywhere from big super market to local retailers.

b) Bar, sticks and Cones represent another ready-to-eat market and are

priced @ Rs. 5 and is very popular with kids and forms major portion of

the ice cream sales.

c) Party pack and Family pack are in much use now days. These are used

for parties and in restaurants. Though outside attractiveness is not very

important but the size of the pack and handling comfort is important.

Transportation:

Ice cream requires very low temperature in terms of -25C, so the Van

used for the transportation is having the chillers. Company is acquiring Van

on the contract basis.



INTRODUCTION TO HUMAN RESOURCE

MANAGEMENT

Human resource management (HRM, or simply HR) is the

management of an organization's human resources. It is responsible for

the attraction, selection, training, assessment, and rewarding of

employees, while also overseeing organizational leadership and

culture, and ensuring compliance with employment and labor laws. In

circumstances where employees desire and are legally authorized to

hold a collective bargaining agreement, HR will typically also serve as

the company's primary liaison with the employees' representatives

(usually a labor union).

HR is a product of the human relations movement of the early 20th

century, when researchers began documenting ways of creating

business value through the strategic management of the workforce. The

function was initially dominated by transactional work such as payroll

and benefits administration, but due to globalization, company

consolidation, technological advancement, and further research, HR

now focuses on strategic initiatives like mergers and acquisitions, talent

management, succession planning, industrial and labor relations, and

diversity and inclusion.

Whereas in startup companies HR's duties may be performed by a

handful of trained professionals or even by non-HR personnel, larger

companies typically house an entire functional group dedicated to the

discipline, with staff specializing in various HR tasks and functional



leadership engaging in strategic decision making across the business.

To train practitioners for the profession, institutions of higher education,

professional associations, and companies themselves have created

programs of study dedicated explicitly to the duties of the function.

Academic and practitioner organizations likewise seek to engage and

further the field of HR, as evidenced by several field-specific

publications.



HUMAN RESOURCE – AT HAVMOR

“.. At Havmor, HRD plays a major role in conducting specialized

training programs, encouraging innovative ideas, inoculating

willingness to accept change and rewarding out this with an incentive

package. They believe that their plants are most valuable assets who

have made Havmor what it is today, and it is they who will take them

for beyond the horizon, the days to come…”

They believe that investment in human capital is of utmost importance in

order to achieve and sustain growth.

Career

There are enough reasons for why people will want to be a part of the

Havmor team.

At present, Havmor, through its 20,000 plus dealer network in every town

and city of Western India is one of the leading brands in Ice Cream.

Havmor is also a market leader in the hospitality industry in Gujarat, with

established family Restaurants, Ice Cream and Snacks Parlors and also

the Catering business. At Havmor, they take a holistic view towards their

office culture. Their strength lies in their people. The strength of their

people, in turn, rests in their industriousness, self-motivation and innovative

thinking.

Like-minded people are welcome to join them and be part of the Havmor

team.



HR Philosophy

HAVMOR Group has a progressive and a dynamic Human Resource (HR)

philosophy. They understand that Human Resource Management is

concerned with integrating people into a work environment, motivating

them to work together effectively and providing them social, psychological

and financial satisfaction – this is what we exactly try to do.

They believe in transforming their human capital into a key source of

competitive advantage because they understand its value when tough

competition is ruling the market scenario. Their strong value system is

driven by result orientation, adaptability to change, humility and respect for

subordinates and peers. They help the employees to harmonize their

personal growth strategy with the growth strategy of the group.

Employee Oriented HR Practices

HR practices in Havmor are aimed at bringing out the best in the

employees. There is a well defined Induction Programme at Havmor which

is aimed at orienting the new employee to the group. Performance

Management System at Havmor is of great importance because it enables

them to identify the performers, give them feedback on their performance

and plan for the future role of the employee. They have a Flexible

Compensation structure that can motivate their employees for putting their

best and hence earning the share of revenue in the form of incentives.

Training & Development enables the employees to hone their skills, think

out of box, develop the initiatives, adopt a pro-active approach, become



more productive and have a well-defined career path which is in line with

the overall organizational objectives. Feedback from Exit Interviews is used

for constant improvements.

Culture

Organizational Culture is the easiest thing to comprehend and at the same

time the most difficult thing to define. This is because of the aura of

mystique that surrounds Organizational Culture.

The company‟s constant endeavor is to create a performance driven work

culture with focus on employee satisfaction and retention.

Development

Skilled Human Capital is critical for the growth of any organization. They

believe in adding value to s human capital through various HR practices

that co-exist in unison with each other. Performance reviews, training

workshops are some of the tools that aid in nurturing the human capital.

Quality

Quality is an integral part of the company‟s well-defined and dynamic HR

policies and practices. The entire processes, development, achievement,

performance evaluation and appraisals are driven by quality of output and

result orientation.



Work-Life

They believe in work life balance and hence have flexible working hours at

Corporate Office. They keep their employees happy and are able to

achieve greater efficiency and effectiveness.

Open Door

They have an open door management policy so that their employees are

always free to discuss the problems they face and the management can

always extend a helping hand to sort out the matters.



ORGANISATIONAL STRUCTURE

Managing Director

General Manager

Assistant Manager

Executives

Officer

Assistant

It caused of the assignment of specific functions to designated persons

department with authority to have them carried out and their accountability

to management for the result obtained. It seeks to achieve maximum effort

by decentralized, where by the power of decision is brought down as near

as possible to the individual concerned.



RECRUITMENT, SELECTION & INDUCTION

The recruitment & selection process is intimately connected with overall

manpower system.

It is the primary duty of the personnel department to procure and maintain

the adequate qualified working force of various personnel necessary for

running the organization. It is very important function even for the

establishment and development of business.

RECRUITMENT:

Recruitment refers to attempt of getting interested applicants and providing

a pool of prospective employees so that we can select right person for right

job. In Havmor the recruitment sources can be classified into two broad

categories.

For recruitment of skilled workers, advertisement is given in newspapers

and unskilled workers are recruited from local areas.

SELECTION:

Selection is the process in which candidates for employment are divided

into two classes – those who are to be offered employment and those who

are not.



The selection process of Havmor Co. is done as under…

Preliminary Interview.

Application.

Interview.

Final Selection.

Following are the broad headings under which the qualities desirable for a

suitable candidate may be grouped.

Educational and technical qualifications

Intelligence

Responsibility involved and initiative required

Ability to command, to obey

Health and physique

Ability to work in the conditions in which the job is performed.

INDUCTION:

Induction refers to the job and organization. The purpose is to make the

employees feel at home and develop a sense of pride in the organization

and commitment to the job.

Induction is a technique by which a new employee is rehabilitated into the

changed surroundings and introduced the practicing policies and purpose

of organization.

Induction of employee is done by every department for every week after

selecting of 2 to 3 days.



TRAINING & DEVELOPMENT

TRAINING:

Training is the organized procedure by which people learn knowledge or

skill for a definite purpose.

In this modern era, training is very important. In Havmor Ice-creams, there

is also modern type of machines which follows modern technology. Many

workers don‟t know to use them. So, they teach them how to use

machineries.

DEVELOPMENT:

Development is an organized and planned process and program of training

and growth by which individual manager or executive at each level of

management hierarchy gains and applies knowledge, skills, insight and

attitudes to manage workers and the organizations effectively.

In Havmor Group of Co. HR coordinates the training. Sometimes staff is

send outside the company for training purpose or experts are called up to

give training to the employees. Company also gives training to their

workers according to the job. Generally, training for 7 days is given to

workers.



PROMOTION, DEMOTION & TRANSFER POLICY

PROMOTION:

Promotion is the advancement of an employee to better job – better in

terms of responsibility, more prestige or status, greater skill, higher grade &

salary and increased privileges, etc.

Havmor Co. also gives promotion on the basis of all over performance

basis. Company also considers merit basis and seniority basis. Top level

management gives promotion.

DEMOTION:

Demotion has been define as the assignment of an individual to a job of

lower rank and pay usually involving lower level of difficulty and

responsibility. In other words, demotion refers to the lowering down of the

status, salary & responsibility of an employee.

Havmor Co. gives demotion when any employee is not able to do his work

by any reason.

TRANSFER POLICY:

Transfer refers to changes in jobs that involve little or no change in status,

responsibility and pay.

Havmor Co. does transfer to their employee. Employees are transferred

from one shift to another shift, as per the requirement.



GRIEVANCES HANDLING PROCEDURE

Grievance is difficult to define, personnel experts however, have attempted

to distinguish dissatisfaction, complaint and grievances. Generally

speaking, dissatisfaction to any staff or filling of discontent, whether it is

unexpressed or explicitly expressed. A dissatisfaction which is orally made

known as complaint becomes a grievance when this dissatisfaction, which

is usually related to work is brought to the notice of management.

A complain by an employee and claiming unfair treatment.

In all the companies grievances always exist irrespective of size and unit.

In some employee have complaints against employees. The grievances

may be real or imaginary valid or invalid.

In Havmor, there is specific grievance handling procedure. Whenever,

there is any grievance, the employees meet first to the supervisor and if not

solved then employees meet to the concerning department head and

management tries to solve the grievance by considering the acceptable

demand of the employees and the workers also keep themselves ready to

achieve the targets disclaimed by the management.



PERFORMANCE APPRAISAL

In the organization context performance appraisal is a systematic

evaluation of performance by supervisors or other familiar with their

performance. It is also described as merit rating in which one individual is

ranked or market in comparison to others.

Performance Appraisal is a systematic evaluation of the individuals with

regard to his/her performances on the job and his potential for

development.

In Havmor, the performance appraisal is done by the superior or superior

will fill the form, it is done once in a year and accordingly increase in salary

is given. Motivation to workers done once in 2 months.

PERSONNEL RECORDS

A Personnel record is piece of writing in a chart or which provides ready

information and which preserve evidence for future reference or use.

Havmor Co.‟s style of keeping personnel record is very scientific and

systematic. The company keeps one file for each employee. In this file, you

can get each & every information about employee. The information like

wages, salary, training & development, recruitment & selection, pension,

provident fund, discipline, past experience, birth date, blood group,

qualifications, behavior of employee in the company, etc. are noted in this

file.



WAGES & SALARY ADMINISTRATION

Wage and salary administration is necessarily the application of a

systematic approach to the problem of ensuring that the employees are

paid in a logical, equitable and fair manner.

Its basic purpose is to maintain and establish wage and salary structure. Its

secondary objective is to establish equitable labor cost structure. It is

concerned with financial aspects of needs, motivation and rewards.

Havmor Co. gives wage and salary to the workers according to their work

and ability. In this company, wages and salary are given monthly to the

workers. Sometimes, company gives wages on the basis of contract to the

workers.

Salary to the clerical, administrative and professional employees is paid on

the 1st of every month. In Havmor, till now there is no child labor. The

average eages provided to labor is Rs. 2400 per month.



PROVIDENT FUND SCHEME

The Provident Fund Act was passed in 1952. A special reserve fund was

made for making the payment to outgoing members.” The Provident Fund

Act 1952 was amended in 1971 to provide for the benefit of family pension

to the members of deceased in case of their death, while in service.

In Havmor Group, company provides provident fund to its employees. The

scheme covers each and every employee of the company. PF @ 12% is

given to employees in that 8.33% is pension and 3.67% is PF. It affect

instantly to financial condition to each and every employee. It makes bright

future for employees.



EMPLOYEES BENEFITS & SERVICES

The services or benefits, which are given to the employees more than the

salary comes under employee‟s services scheme.

In Havmor following benefits are provided to the employees:

Uniform.

Safety Facility.

Medical Facility.

Social Welfare.

Canteen Facility.

Employees are also provided previous leave, casual leave, and sick leave.

Employees in Havmor are also provided the benefits like PF, ESI Scheme,

etc.

Safety facility is provided to workers as in food items utmost safety is

required and medical check up to the workers is also done as and when

required.



“At Havmor, Employees are treated as a Family”



TRADE UNION

The scenario of exploitation of employees by employers led to the birth of

unions and introduced the ear of government regulation and control over

employment relationship. Now, unions are a part of modern industrial

societies. There are various explanations about the place and role of

unions. These points to a commonalty through union seek to pursue and

further the interests of employees as a collectively.

“A track union is any combination of persons, whether temporary or

permanent, primary for the purpose of regulating the relations between

workers and workers, and for imposing restrictive conditions on the conduct

of any trade or business, and includes the formation of two or more trade

unions.” – Section 2 (B) of Trade Union Act, 1920.

In Havmor, the relation of industry with trade union is good. It generally

deals in collective bargaining for doing negotiations.



SOCIAL RESPONSIBILITY



SWOT ANALYSIS - HAVMOR

STRENGTHS

Quality Policy

Customer care: - the core strategy

“we shall achieve customer satisfaction by establishing an effective quality

management system. ”

Quality Objectives

Ensure consistency in quality of product and services.

Improve upon individual and team performance by means of continuous

training.

Manufacturing Facilities

World-class plants, and related products are manufactured in state of the

art at Naroda, Ahmedabad, Gujarat. The plant features tartly world class

processing facilities which enables total hygiene. The packaging plant also

conforms to international norms.



WEAKNESSES

Lower market covered because it only operates in Gujarat region than

on national base.

Due to regional company does not advertise on national coverage like

advertisement through television.

As, a high competition company does not response quickly to the

competitors strategy.

OPPORTUNITIES

Ability to increase production due to installation of new technology

To sell their Ice Creams in other states

THREATS

Increasing number of competitors

Increasing demand of Amul, Vadilal, Baskin Robbins.



ACHIEVEMENTS OF HAVMOR

The total sales of the unit are 18.5 to 20 crores.

There are 100 verities of Havmor foods Pvt. Ltd.

Every three month Havmor launches new flavors in ice-creams.

Havmor have many parlors & restaurants outlets all over the

Ahmedabad.

Havmor have also opened many outlets in Baroda.

FUTURE PLANS

Havmor is one of the most reputed companies in Gujarat.

Havmor has reached up to this stage only become of its plans and foreign

thanes.

“Havmor’s future plans are to become to the best company of ice-

creams and other product in western India.”



CONCLUSION

The Industrial Visit to Havmor Foods Pvt. Ltd., Naroda was a great learning

experience. At the Plant, I learnt about their various departments, namely,

Production, Marketing, Sales and Human Resource Management.

This report is mainly on the HRD of Havmor Foods; hence, I learnt that at

Havmor, the Human Resource plays a vital part in the organization. For

them, their employees are their family, thus, there is a healthy and safe

working environment provided.

Havmor is an industry that is very well equipped by the latest technology

and efficient human resource.

I wish them very best luck for future.



BIBLIOGRAPHY

Websites

www.havmor.com

Books

1. Personnel management

Author: C.B. Memorial

Publication: Himalaya Publishing House

2. King’s marketing mgt.[2nd Edition]

Author: M.M.Varma & R.K. Aqarwal

Publication: King book Educational Publishers‟

3. Financial mgt.[3rd Edition]

Author: M.Y. Khan & P.K. Jain

Publication: Tata McGraw Hill Publishing co. ltd.

4. Business organization & management

Author: M.C. Shukla

Publication: S. Chand & Company

http://www.havmor.com/

hr report on havmor foods pvt. ltd

Documents