HR Open Source | Prospectus

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HR OPEN SOURCESponsorship Deck-

2017

Ambrosia Vertesi // Lars SchmidtCo-Founders

HROS.co

AMBROSIA VERTESICoFounder

LARS SCHMIDTCoFounder

OUR TEAM

@hambrody @Lars

OUR OPPORTUNITYThe common denominator to every organization is people, yet investments

in people function development is often minimal.

Faced with rapidly accelerating innovation expectations in the field, most practitioners lack the resources, budgets, or networks needed to keep pace.

The legacy of HR and “war for talent” mindset slows progress and leads to knowledge hoarding and silos.

This has left a widening gap between leaders and laggards, impacting both the organizations we are building and eventually the bottom line.

The evolution of HR technology is outpacing the capabilities and understanding of practitioners. We aim to serve as an educational platform

to narrow that gap.

What if HR leaders could plug into the collective intellect of other global practitioners - at scale and at no cost to them?

Would this enable practitioners build better organizations and accelerate elevating the field forward?

Yes.

SO WE ASKED OURSELVES...

1. PRACTITIONER CASE STUDIESA robust, searchable library of proven case studies, contributed by practitioners, sharing “the how”. How they developed, executed, and measured specific initiatives.

2. RESOURCE LIBRARYCurate a centralized resource collection of various templates, resources, and guides to access when needed.

3. COMMUNITY SOCIAL FORUM Cultivate an engaged “collective intellect” of global HR and recruiting practitioners freely sharing knowledge and expertise.

4. EVENTS Launch a signature event, and local meetups to bring the global community together for in depth learning

HOW WE WILL ACHIEVE OUR MISSION

OUR MISSION AND VALUES

Our intention is to transform the field of HR to become more impactful by democratizing access to progressive and

innovative practices.

OpennessSharing is Caring

ActionHave an Impact

HumilityCommunity > Individual

InspirationCollaborative Learning

CASE STUDY OVERVIEW

● Who you are?● What you did?● Why you did it?● How you did it?● What are the results?● What you got wrong?● Key takeaways?● Technologies used?

*25 published to date. click on the brand image to read their case study

WHY WE ARE DIFFERENT

The landscape of where practitioners go to learn the field is quite crowded; Bersin, CEB, SHRM, HRCI, CIPD, conferences, and more.

The common denominator? Cost. We believe in providing high value resources to practitioners at no cost.

We’re not here to define best practices. Our aim is to showcase progressive practices that enable practitioners to prepare their businesses for what

they need for tomorrow.

We are driven by a peer community. Which means they get the learning, network, and mentorship more naturally because they are all in it together.

GLOBAL50+ Countries Represented

VOLUNTEERS300+ members registered to volunteer to support HROS

ACTIVE USERS50+ posts and comments per week in HROS Facebook CommunityGROWTH10+ new members registrations each week

COMMUNITY GROWTH OCT 15 - NOW

LEADERSHIP - VP

C-LEVEL EXECUTIVE

CONSULTANT

LEADERSHIP - DIRECTOR

LEADERSHIP - MANAGER

INDIVIDUAL CONTRIBUTOR

7% 25%

11%

7% 30%

19%

COMMUNITY BREAKDOWN - SENIORITY63% of members are decision makers (manager and above).

COMMUNITY BREAKDOWN - FUNCTION

RECRUITING37% self identifies as recruiting

HUMAN RESOURCES55% self-identifies as HR

OTHER8% of membership self identifies as other (Marketing, etc)

37%

55%

8%

Span all function of HR and recruiting, and as well as fields of Marketing, Technology, and more.

HR Open Source | Prospectus

GRAEME JOHNSONVirgin Media

Head of Resourcing & Employer Brand

I love the concept of HR Open Source.  Learning and sharing honest accounts of how to succeed in our profession is incredibly valuable. There is a lot of

preaching from thought leaders out in the market, and not enough real-life

accounts of how to succeed in practice. HROS plugs this vital gap, and

is an excellent forum for knowledge sharing and external benchmarking.

Press: Fast Company, TechCo, Forbes, ERE, LinkedIn, SHRM, Glassdoor, HRNSpeaking: Talent Connect, Glassdoor Summit, SHRM Annual, HR Tech, HR Tech World Congress, Australasian Talent Conference

OUR AMPLIFICATION

LOOKING AHEADThe first full year has been intentionally self-funded by founders.

Our aim was to prove the model and build an engaged community.

We traveled the world, speaking at conferences, recruiting new members, and validating the value and interest of the global HR

community.

We have a clear value proposition and plan on taking HROS to the next level.

Funding to cover operational expenses is crucial as we shift into this new phase of global growth.

OUR GROWTH GOALS 2017Growth Marketing Initiatives

● Expand reach to 5,000+ registered members globally● Refreshed brand assets and marketing collateral, merchandise, website, swag, and

etc● Brand visibility and awareness campaigns to bring conversation to entire C-Suite

audience

Community Value Building● 25 (bi-weekly) case studies created and published● “2018 Talent Innovator Trends to Watch” member survey ● First HROS community conference event - “The Gathering”● Framework to scale hosting local meetups across NA, EMEA, and APAC

Operations Scaling● Incorporation of HROS, with associated legal and administration investments● Operational expense budget for 2017

SPONSORSHIP BENEFITSFirst Mover Advantage● Be a founding supporter of an initiative poised to change the global field of HR for the

better● Build brand equity with practitioner community as a grassroots early adopter in the

space● On premise practitioner learning by HROS founders that is tailored to your needs

Year Round Brand Awareness● Recognition as part of the broader and larger tier 1 press story of the future workplace ● Visibility online, press, social media, case studies, newsletters, blogs, webinars, and

more● Brand recognition and thanks mention at 15+ speaking events globally in 2017● Online acknowledgement as HROS sponsors to 300+ unique daily website visitors

Year Round Lead Generation Opportunities ● Reach thousands of HR and Recruiting leaders (buyers and influencers) in 50 countries● Community webinar hosting including access to registration leads ● Exclusive access to influencers at hosted private events● Sponsored content per sponsorship level reaching thousands of progressive

practitioners

Note: Sponsorship does NOT influence content (case studies, blog posts, events, etc.)

SPONSORSHIP LEVELS 2017SILVER GOLD PLATINUM

Logo/link on website, social, newsletter Logo/link on website, social, newsletter Logo/link on website, social, newsletter

HROS digital sponsorship kit & swag box HROS digital sponsorship kit & swag box HROS digital sponsorship kit & swag box

Co-host exclusive influencer dinner (at cost) Host exclusive influencer dinner (at cost)

1 sponsored content update in monthly newsletter 3 sponsored content updates in monthly newsletter

Logo on HROS Conference Slide Deck (15+ global talks in 2016)

Logo on HROS Conference Slide Deck (15+ global talks in 2016)

Co-sponsor webinar (+ registration leads) Sponsor exclusive webinar (+ registration leads)

2-hr remote strategy session w/HROS Founders 1-day onsite strategy session w/HROS Founders

Sponsorship of 2018 ‘Talent Innovator Trends to Watch Report (includes Forbes coverage)

$5,000 Annual Sponsorship

$20,000 Annual Sponsorship

$35,000 Annual Sponsorship

HR Open Source | Prospectus

CONNECT WITH US

@HROpenSource

/company/HROpenSource

@/groups/HROpenSource

@HROpenSource / #HROS

http://HROS.co

info@hros.co

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