7/31/2019 HR Assignment_recruitment Ad (1)

1/6

7/31/2019 HR Assignment_recruitment Ad (1)

2/6

TARGET AUDIENCE:

Job Description is not stated at all.

The requirement of a 2-3 year work-ex may be irrelevant.

The professional qualification required for marketing executives is notmentioned.

APPEAL TO SELF ACTUALIZATION:

No words present to motivate or excite the prospective employees.

COMPANY DETAILS: The advertisement lacks information about the company and its objectives

and how it has been performing in the recent past.

Growth plans have not been described to the relevant details.

The logo of the company should have been included to make it moreappealing.

LANGUAGE AND RELEVANT DETAILS:

No deadline or dates for application have been mentioned.

Salary range or indicative salary should have been mentioned.

No clear indication of the soft skills needed to achieve the ambitious growthplans

7/31/2019 HR Assignment_recruitment Ad (1)

3/6

LAYOUT and DESIGN:

The advertisement uses a simple two colored format. No technique has been used to highlight any important

information in the advertisement.

The advertisement is improperly organized with no clearstructure to the advertisement.

The space utilization has been taken care of well and no imageshave been included.

GRAPHICS

No effective use of graphics has been made to attract prospective

employees. Photographs or logo of the company is lacking, which would have

helped in identification.

7/31/2019 HR Assignment_recruitment Ad (1)

4/6

7/31/2019 HR Assignment_recruitment Ad (1)

5/6

TARGET AUDIENCE:

Very informative Job Description. Relevant Experience : Is necessary since they are offering a consultant role. The professional qualification required are clearly mentioned (Unix/SQL,

Microsoft NT, Structured methods, RAD, OO etc., ) .

APPEAL TO SELF ACTUALIZATION:

Literature was very inspiring.e.g 1. Thinking laterally when logical thoughts seems to be standard.

2. We need people who dont swim with the tide.3. Excellent prospects for rapid career growth

COMPANY DETAILS: Clear information about the company, its culture, its objectives and how it

has been performing in the recent past has been stated. The logo of the company and the company name are in an highlighted text

with a bigger and different font to make it appealing.

LANGUAGE AND RELEVANT DETAILS:

Salary was mentioned clearly. Clear indication of the skills needed.

7/31/2019 HR Assignment_recruitment Ad (1)

6/6

LAYOUT and DESIGN:

The advertisement striking with a big picture conveying theentire message.

The advertisement was properly organized with clear structureto the advertisement. Describing the type of job

Info about Company profile & culture

Job profile & Recruitment

Good utilization has been taken care of well

GRAPHICS

Effective use of graphics ( Red colored fish going against the tide).

Logo & name of the company is clearly mentioned for quickidentification.