hp cloudsystem certified hosting
DESCRIPTION
HP CloudSystem Certified Hosting. For HP CloudAgile partners. How to use this deck. This deck is designed to help you present the HP CloudSystem Certified Hosting program to CloudAgileService Provider partners to recruit them to the program The main slides cover: - PowerPoint PPT PresentationTRANSCRIPT
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP CloudSystem Certified HostingFor HP CloudAgile partners
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
How to use this deck• This deck is designed to help you present the HP CloudSystem Certified Hosting
program to CloudAgileService Provider partners to recruit them to the program• The main slides cover:
− Cloud services market challenges− Overview of the HP CloudSystem Certified Hosting Program− How the program works− How do partners get started
• More detail is provided in the back-up slides:− Advantages of cloud hosting with HP− Building success (customer success examples)
• **Be sure to go to the link provided on slide 13 to learn about current promotions and incentives for Service Provider partners
Remove this slide before presenting
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
Agenda
• Cloud services market opportunities and challenges
• HP CloudSystem Certified Hosting program
• How does the program work?• Act now—Get the HP edge
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
Business and IT are under pressure
Speed innovation
Speed execution
Lower costs
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This opens doors to grow your cloud hosting revenue! Customer needs• Faster service delivery to beat the
competition, enhance revenue• Provision new services on-demand; deploy
environments quickly• Flexible capacity they can scale on a utility
basis• Use existing mixed IT environment;
maintain future flexibility• Detailed reporting for charge-back and
governance• Simplified management for capacity
planning, efficiency and control• Reliability, availability and security they
can count on
Enterprise customers are looking to cloud hosting to enable IT delivery
* http://softwarestrategiesblog.com/2012/01/17/roundup-of-cloud-computing-forecasts-and-market-estimates-2012/
Over $100B cloud services market by 2013*
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Cloud hosting opportunities for service providersWide range of hosting services• Dedicated, private cloud hosting• Hybrid cloud hosting• Managed hosting• Application-specific hosting for core
productivity applications like Microsoft Exchange, SharePoint, etc.
• Hosting targeted at vertical industries, including healthcare, government, media and more
• Development environments—fast provisioning for app/service development
• IaaS, PaaS and SaaS
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7
Winning in the cloud hosting market isn’t easyTo add revenue and margin, do you need:• Avenues for expanding your sales
reach? • Ways to differentiate your services in
the cloud market? To improve service levels, do
you need:• To automate and enhance cloud
solutions for your customers?• To quickly create new application
environments?• Detailed reporting for charge-back and
allocation of resources?• Flexibility on hypervisors, operating
system choices, etc.?
Speed, differentiation, efficiency, and flexibility are essential
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP CloudSystem Certified Hosting— gain the cloud services edge
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
HP CloudSystem Certified Hosting
Market Development funds/ Joint InvestmentIndustry’s most cloud ready infrastructure
Extensive GTM
HP & Channel Sales Engagement
Offering/demo development funds
*Boost cloud capabilities * Differentiate services * Speed delivery * Grow pipeline *
Leading cloudtechnology
Sales enablement / partnership
• Market leadership• Enterprise
experience• Industry
partnerships• Customer
relationships
Market strength / experience
• Joint go-to-market funds/programs
• Dual compensation• Customer/partner
linkages• Incentives• Certification
HP’s technology and market strengths extend SP’s sales reach and hosting capabilities
• HP Converged Cloud—most complete, integrated, unified and open platform
• HP CloudSystem, Cloud Maps, Cloud Service Automation
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HP CloudSystem Certified Hosting—What is the program?Host on HP CloudSystem—End-to-end cloud delivery solution• HP Cloud System, Cloud Service
Automation and HP Cloud Maps − Optimized utilization− Fast, automated application
deployments− Single management view
• HP best-in-class converged cloud infrastructure− Openness/flexibility on OS, hypervisors,
physical & virtual servers, etc.− Reliability, availability, and security− Reduced operating costs− Scalability
Join Certification Program—Partnership to expand/speed sales• Pipeline development with HP
customers, sales reps, channel partners− Joint go-to-market activities; dual
compensation; cooperation not competition
− High-margin services− Linkages to HP enterprise customers− Leverage HP experience and
relationships• US $10Ktraining and certification
− Gain expertise, customer service/assurance
• Reduced acquisition/ramp-up costs− Discounts up to 50%− Flexible financing
Winning combination to help you build, differentiate and sell cloud services +
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Leverage HP technology edge and sales reach to grow capabilities and boost sales
What’s in it for you?
Boost your ability to pursue the $143B cloud services market• Differentiate your cloud services with HP CloudSystem advantages to beat the
competition− Rapidly deploy new applications and services to meet customer needs (via Cloud
Maps, etc.)− Use open solution to meet customer choice of hypervisor, OS, virtual/physical servers,
etc.− Address almost any customer requirement across multiple hosting options: colocation,
managed hosting, cloud infrastructure− Count on HP Converged Cloud reliability, manageability, scalability, security
• Extend your sales reach with HP marketing and sales − Joint GTM/Lead Gen− $$$ for HP sales force & channel partners to drive CloudSystem Hosting business− Leverage HP customer relationships and experience; expand links to enterprise
customers• Reduce costs for cloud acquisition and operations• Gain expertise and assure your end users with free training and HP Certification
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12
Program requirements
Who is eligible for the program?The program is for HP CloudAgile Partners* who plan to offer cloud services that are:• Hosted on HP CloudSystem(s)• Defined for target sectors (i.e., by industry or customer needs like IaaS, PaaS or SaaS)How to get started? What is required of partners?Start with a detailed discussion about HP CloudSystem Certified Hosting with your HP
Sales Team Be prepared to:• Order and install your HP CloudSystem• Train and certify two of your engineers. (Be prepared to cover initial cost prior to
reimbursement by HP)• Develop joint go-to-market plans and lead generation activities with HP
(MDF to be allocated based on shared marketing plans, objectives, etc.)• Engage in co-selling activities. Share your funnel with HP and leverage linkages* If the SP is not yet an HP CloudAgile Partner, they must qualify for and sign up to be an HP CloudAgile Partner prior to becoming an HP CloudSystem
Certified Hosting Partner. If currently a Business level partner, must be planning to become a Select level partner within 12 months.
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13
Current promotions Check for current offers to help you jump start your cloud hosting capabilities and sales
See current promotions at the HP CloudAgile Partner Portal home page:
http://www.hpcloudagiletool.com/
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
How does the program work?—the partnership edge
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Single point-of-contact, focused joint marketingWe help you grow your pipeline• Dedicated CloudAgile Concierge = single
point-of contact • Initial joint value proposition
definition/strategy• Quarterly marketing plan and GTM funds• Incentives/collaboration with HP sales
reps, channel partners• Activities: joint sales/customer events,
collateral, webinars, lead generation, etc.
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Invaluable linkages open doors to new businessHP links you to our customers and partnersHP brings our enterprise customers and channel partners to you!Joint compensation = new playing field, cooperation NOT competition
HPEnterprise market
SME/SMB market
SP & Channel partnerJoint OpportunitiesCompensation for CP
SP & HP Sales RepJoint compensationJoint GTM
HPHP enterprise customersHP sales reps
HP channel partners
CloudAgile service provider
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Extend sales reach with HP sales force ...
Compensated to sell together• Allows double crediting for CloudAgile
partners*• Providing quota credit to both the End
User Rep and the Service Provider Rep• Allows a partner environment where the
sales reps do not compete for the business
• HP Sales compensated on key CloudAgile offerings
Unlocking new business opportunities with win-win model
*For CloudAgile select and premier partners
Both sales reps get credit
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...And get even greater reach through our channelFinancial incentives for channels• 2% agent rebate for Hosted CloudSystem
or 3PAR opportunities delivered by CloudAgile Service Providers
• CI Specialist Resellers are eligible for deal registration benefit
• Details available on Partner Portal—Cloud Expressway
HP pays our channel to co-sell CloudSystem
CloudAgile service provider
HP channel partners
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Act now!—Get the HP edge
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Get started now to gain your cloud hosting edgeSchedule an in-depth discussion about HP CloudSystem
Certified Hosting and HP CloudSystem with your HP sales team today!
Order your HP CloudSystem
Schedule training and certification for two engineers
Define market specialties; work with assigned HP Concierge to develop GTM plans (including HP customer, sales rep and channel partner linkages)
Launch your unique, differentiated cloud services based on HP CloudSystem
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank you
c03961354, October 2013
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Back-up slides Advantages of cloud hosting with HP
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HP Converged Cloud
Choice • Open…standards-based across all delivery
models• Heterogeneous…hypervisors, development,
infrastructure• Extensible…partner ecosystemConfidence• Security…across info, apps, infrastructure,
delivery models• Management …end to end• Automation…for cloud based architectures &
processesConsistency• Common architecture…across all delivery
models• Portability…for flexibility & optimization• Consumption experience…one simple model
Hybrid delivery based on common architecture across traditional & all cloud models
Public Cloud
Traditional
Private Cloud
Managed Cloud
InformationApplicationsInfrastructure
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HP CloudSystemMost complete, open, integrated system
• Single services viewacross hybrid cloud
• Multi-hypervisor, multi-OS,heterogeneous infrastructure
• Intelligent automationand orchestration
• Rapid application andinfrastructure deployment
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.25
HP Cloud Maps—your advantage for high-margin enterprise hosting • Create custom cloud maps or choose
from the 150 that HP offers • Quickly create new application
environments, often in less than an hour• Repeatable, proven deployments lower
risk and assure optimized performance and SLAs
• Built-in disaster tolerance, compliance and lifecycle management
• Save up to 200 staff-hours* per application environment in design, development and deployment
Support your markets and customers with off-the-shelf and custom automation solutions
* Based on HP experience in customer engagements
HP Cloud Service Automation
HP Cloud MapsPrepackaged application templates integrate decades of expertise
Create a rich catalog of application services ready for push-button deployment
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Leverage HP experience with enterprise workloads• Extensive partnering experience
with leading enterprise software vendors like Microsoft, Oracle, SAP, etc.
• Solid footprint in enterprise accounts
• 100+ Cloud Maps with over 25 partners
We understand customers’ key application areas and can help you do business in these areas
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HP Cloud Maps help you meet your customers’ needsHost the applications your customer has today—this is just a sample!
Get your customers key workloads to the cloud faster and with more confidenceWhether for IaaS, PaaS or SaaS, choose from 150 cloud maps—including infrastructure provisioning, application deployment, and lifecycle management cloud maps—to provide what your customer needs.
Class Available Cloud Maps
Messaging & collaboration
MS Exchange & SharePoint
Web services Apache Tomcat, Microsoft IIS, Adobe Flash Media Server, Force 5
Middleware Websphere, WebLogic, JBOSS, Oracle Fusion, TIBCO
Infrastructure, security
Active Directory, McAfee, Symantec, Trend Micro, HP DDMI
Class Available Cloud Maps
Database Oracle, SQL Server, MySQL, Sybase, DB2, Informix
Enterprise / vertical apps
SAP, PeopleSoft, Ericsson, Temenos, QAD, SAS
Desktop mgmt
Citrix, Symantec NetBackup
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Be the first to cover the enterprise
Grow business by covering wide-ranging needs • Virtual private cloud—dedicated cloud for
multiple internal users• Core productivity applications—secure
deployment and scalability for Microsoft Exchange, SharePoint and more
• Development environments—fast provisioning for app/service development
• Variable workloads—bursting capacity on demand
HP CloudSystem enables flexibility• Open technology—meet customer needs
regardless of hypervisor, OS, etc.• Scalability/agility—meet customers’
changing demands/growth over time
Customers need IT services and solutions for diverse workloads
Pursue broader range of customers
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Back-up slides Building success
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Strong customer and partner momentum
HP CloudSystem Managed Clouds HP Public Cloud Services
>850 >200 >2000CloudAgile service provider partners >50
CustomersCustomersCustomers
Cloud centers of excellence >130
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Turkcell
Business need• Enter ICT (new) market
quickly• Flexibility to deliver cloud
services tailored for each customer on-demand
• Offer IaaS and Communication-as-a-Service via a customized, online marketplace portal
• Generate new revenue stream from cloud services
HP solution• HP CloudSystem Service
Provider featuring HP Aggregation Platform for Software as a Service (AP4SaaS), Cloud Service Automation (CSA), and HP BladeSystem Matrix with Matrix Operating Environment
Client outcome• Market Place Portal
offering IaaS and CaaS (MS Exchange/2010) with potential for expansion with new applications
• More predictable operating costs
• Low capital investment • Minimal risk in new
technology adoption
Service provider cloud
Download the case study here