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HP BRANDCLOUT A Case Study Analysis

JENNIE NGUYEN MKTG 5604

Historical Consumer Decision Process

•  During the information search phase, consumers are now influenced more by what they read about brands from sources other than the brand.

•  Many consumers turn to social media for value

DISRUPTION

Consumer

Search Influence

Brandclout

Purchase Conversion

Solution: HP BrandClout

Brand Activation

Who are the influencers?

Where are they conversing?

Are we present in their conversations?

Opportunities for engagement?

Has influence increased?

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Relevant Metrics