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2 HP and Microsoft Private Cloud Solutions Grow your business and expand your cloud foothold with this portfolio of private cloud solutions for SMBs to large enterprises

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HP and Microsoft Restricted. For HP and Microsoft Internal Use Only.

HP and Microsoft solutions for private cloud

Outline

» Solution descriptions and opportunity snapshot

» What’s in it for me?

» What do I sell?

» Who are my ideal customers?

» How do I make money?

» How do I prepare?

Your opportunity to capitalize on virtualization and cloud in accounts of any size


Solution description and opportunity snapshot

Portfolio of solutions leverages HP and Microsoft best practices for cloud deployment1

» Based on best-in-class HP Converged Infrastructure and Microsoft® Windows® Server 2012 with Hyper-V and System Center 2012

» Draws on the HP Converged Cloud portfolio to deliver optimized solutions – ranging from proven reference architectures (RAs) to turnkey pre-integrated cloud environments complemented by services expertise

» Brings together everything customers need for low-risk, high-value cloud deployments » Includes solutions for small, mid-size, and enterprise customers Enables target customers to accelerate their journey to the cloud » Compelling customer benefit that will drive product sales and services and grow your cloud-based revenue Based on four pillars of excellence » Optimized converged infrastructure » Deeply integrated management » Agile solutions for private cloud » Comprehensive cloud services

1 AMI-Partners: Transformation of the Worldwide SMB Landscape, 2013


What’s in it for you?

Help your customers accelerate their journey to the cloud » Refresh aging Windows Server environments » Refresh aging infrastructure – servers, storage, networking » Convert dedicated servers to more flexible and available virtual machines » Leverage your knowledge of HP Converged Infrastructure, HP Converged Cloud, Microsoft Windows Server 2012

with Hyper-V and System Center 2012 » Get the support you need from HP and Microsoft to deploy, support, and enhance the solution Speed the sales cycle » All HP and Microsoft solutions for private cloud are pre-tested and proven – many are pre-integrated – which

removes the burden of sizing each solution » A complete set of instructions to deploy RAs means fewer resources to close the deal and higher margins Upsell opportunities » The complete range of HP, Microsoft, and partner-led services » Microsoft applications designed for Microsoft Windows Server 2012, including Microsoft Exchange, SharePoint,

and SQL Server » HP StoreOnce storage for backups, archives, and de-duplication


What do I sell?

Everything customers need to get started with virtualization

» Microsoft virtualization software

» HP ProLiant Gen8 servers

» Management software

» HP storage solution

» HP networking

Three configurations available

» Essential tower

» Essential rack high availability

» Scalable rack high availability

Enabling customers to:

» Easily deploy an all-in-one solution

» Seamlessly scale as their needs grow and change

» Receive service and support from a single vendor

» Move to the cloud when the time is right

HP Virtualization Smart Bundles with Microsoft Windows Server Hyper-V for SMBs


Customer profile

Customer concerns and requirements » Need an all-in-one solution that is easy to deploy » Need a solution they can deploy today and seamlessly scale as needs grow and change » Need service and support from a single vendor What to say and why we win » Decrease cost, complexity, and implementation time with pre-sized configurations » Reduce power consumption by 70 percent using HP ProLiant servers with Microsoft Windows Server

2012 advanced power management » Improve availability with HP StoreVirtual VSA » Deliver application high availability without requiring external shared storage with HP StoreVirtual

VSA » Trust HP ProLiant solutions certified with Microsoft Windows Server 2012 and Hyper-V to include the

live migration capabilities you need to support virtual machines


Customer profile

Enhance worker productivity

Contain costs

Streamline desktop support

Mitigate risk

Boost business agility

Customer concerns and requirements

» Provides leading performance – HP CV Small and Mid-sized (SMB) RA for Microsoft Windows Server 2012 can support up to 175 virtual desktops per host server with excellent response time

» Makes deployment easy – Customizable reference architecture outlining all the components you need and how to deploy them

» Includes everything you need – Servers, databases, SANs, virtualization software, and management software

What to say and why we win


What do I sell?

Simple, complete, cost-effective, and fully tested reference architectures » HP ProLiant Gen8 servers » HP thin clients » HP services » Microsoft virtualization software

Enabling customers to: » Enhance worker productivity » Contain costs » Streamline desktop support » Mitigate deployment risk » Boost business agility

HP Client Virtualization Solutions for Microsoft for SMBs


Back

Front

What do I sell?

Two-node private cloud optimized for Microsoft Windows Server 2012 for under $50 k » 2 x DL360 Gen8 Servers, 2 x HP 2910-24G

al Switches, and P2000 G3 SAS Storage » Built-in high availability and manageability » Complete best practices installation and

configuration guidelines » Deploy as a simple virtualization platform

or transform into a private cloud with addition of Microsoft System Center

Departmental reference architecture for mid-size and multi-site businesses

+


Customer profile

SMBs » Standalone environments » 15 or more existing dedicated servers » 50–500 users Multi-site businesses with less than 2,500 employees » Less than 500 users per site » Looking to improve performance and management

of Windows Server applications across distributed sites

Ideal prospects » Running older versions of Windows Server (2003

goes end-of-life April 2015) » Running one workload per server » Running any combination of SQL Server, Exchange,

SharePoint, or Lync » Will support deploying 15–40 virtual machines


What do I sell?

Establishing a foundation for private cloud » Integrated, pre-tested, cloud-ready solution for

large enterprises » Advanced design

» Reduces complexity » Increases IT automation » Boosts efficiency

Enabling customers to » Modernize their server and storage environment » Build on existing Microsoft Windows infrastructure

and applications » Successfully implement a cloud strategy » Burst to public cloud resources

HP ConvergedSystem 700x Engineered for Microsoft for enterprises


Customer profile

Customer concerns and requirements » Primarily Microsoft Windows infrastructure and

applications » Has affinity to iSCSI storage » Desires hybrid cloud bursting to Windows Azure » Expressed strong desire to work with Microsoft

Private Cloud » Implemented Microsoft System Center already » IT needs to demonstrate cloud traction to the

business » Internal IT groups focused on cloud with no leader » Has/will adopt blades » No cloud implementation strategy » Has aging storage that can’t support cloud


Optimized converged infrastructure

» Delivering increased performance, reliability, and capacity where customers need it

Deeply integrated management

» Integrate management of both physical and virtual resources using HP Insight Control with Microsoft System Center

Comprehensive cloud services

» Gain peace of mind by working with two industry leaders


What do I sell?

Helping customers regain control of their database environments » Simplifies and integrates the entire IT stack » Creates a single, unified database platform » Boosts cost-efficiency » Streamlines management » Creates a flexible IT services-based environment Enabling customers to » Address database sprawl » Lower operational costs and capital expenditures » Increase responsiveness to end users » Shorten development-to-deployment lifecycle » Customize the environment to meet your unique

needs

HP Database Consolidation RA for SQL Server for large enterprises


Customer profile

Customer concerns and requirements » Need to address database sprawl to lower

operational costs and capital expenditures » Increase responsiveness to line of business

end-users to be more competitive, with automated, repeatable processes that comply with internal and external policies for my business

» Need better control over and flexibility of compute resources to respond to a rapidly changing business environment

» Shorter development-to-deployment lifecycle, but with flexibility to customize solutions for unique needs of the business


» Unmatched consolidation system for SQL Server

» Easier planning for consolidation

» Real-time provisioning

» Chargeback to end-user departments

» Simplified management

» End-to-end solution


What do I sell? HP CloudSystem optimized for Microsoft for large enterprises

Portfolio of integrated, open solutions for building and managing clouds

Self-service infrastructure Infrastructure provisioning in minutes

On-ramp for private and hybrid cloud –

dev/test and production

Self-service applications App-to-infra lifecycle management

Advanced private and hybrid cloud –

dev/test, production, DevOps

Deliver services externally Optimized for multi-tenancy

Offer XaaS for public and hosted private cloud service providers

Integrated and optimized2

Cloud Maps

Integrated implementation and support services

2 Pre-integrated for virtual, or for virtual and physical with auto-flex integration

and more…


Customer profile

Customer concerns and requirements

» Increase business agility

» Contain costs

» Better utilize all IT resources/assets

» Begin/continue journey to the cloud

» Lower deployment risk

What to say and why we win » Turnkey ease of use – The solution is ready to run

on day one. » Rapid application deployment – Hundreds of HP

Cloud Maps remove the complexity of application deployment, provisioning, and management.

» Additional control – Simplify management of heterogeneous cloud environments.

» Server auto-flexing – Easy activation and deactivation of the logical server from a physical blade server using HP CloudSystem Matrix for physical service deployment.

» Extended value – Through complete integration with HP Converged Infrastructure and Converged Cloud.


Value proposition

By offering private cloud solutions from HP and Microsoft, you can help customers: » Realize the benefits of cloud sooner

» Improved business agility » More closely aligned IT with the business » Better economics » Ability to move to the cloud on their terms and timelines

» Deploy proven solutions delivered by global technology leaders » Receive a single point of service and support » Lay the foundation for a converged/hybrid cloud environment

Accelerate your customers’ journey to the cloud


Poor fit customers

The following characteristics suggest a prospect is not a good candidate:

» Customer has recently completed a refresh of their IT environment

» Customer is predominantly a Linux shop


How do I make money?

Consulting services » Private Cloud Assessment Service, pre-deployment

planning, deployment assistance, and installation and startup services, etc.

RA-related product sales » ProLiant Gen8 servers, BladeSystem, P2000 Storage, 3PAR

StoreServ storage, HP networking, HP thin clients, HP zero clients, HP Insight Control for System Center

» Microsoft Windows Server with Hyper-V Pre-integrated solutions » HP ConvergedSystem 700x Engineered for Microsoft,

CloudSystem optimized for Microsoft Upsell opportunity with HP StoreOnce and Microsoft applications » For customers needing fast backup and recovery » For customers looking to deliver apps faster, keep them up

and running more reliably


Services opportunities

Services Pre-deployment planning

Deployment assistance Ongoing operations automation

Infrastructure refresh/expansion

Business-architecture • Business case and return on investment

• Sizing and configuration assessment

Application-level • Private cloud assessment • Migration and upgrade planning • Workload characterization • SQL Server database consolidation • System Center 2012 planning

• SQL Server or other database • Exchange • Application servers • Infrastructure services: Active

Directory • IIS and SharePoint • Test and development • File/print

• Tuning and sizing, optimization • Building foundation toward

Microsoft System Center management

• Software and firmware upgrades

Infrastructure • Start Services on Hyper-V • P2V migration • Security • HA/DR deployment consulting • Backup

• Start Services on Hyper-V • System Center 2012 modules

configuration (eight modules currently)

• HP Insight Control

• Deploy full System Center Suite • Multi-data center integration

Support services • Field augmentation • HA/DR deployment services • Consulting services for solution

configuration/integration into customers environment

• HP Insight Control • HP Proactive Care support services • HP lifecycle event services

• Additional partner, HP or Microsoft services


How do I prepare?

Use your expertise in HP Converged Infrastructure, Converged Cloud, Windows Server 2012, and Microsoft System Center 2012 » HP and Microsoft provide you with defined best practices and

implementation instructions Leverage all the tools in the Partner Sales Acceleration Kit » Interactive playbook, FAQ, solution brief, sales battlecard,

customer presentation, marketing program implementation guide, data sheet, white papers, installation video, and podcast

Check out these important links » HP and Microsoft Private Cloud » Microsoft Private Cloud » HP ProLiant servers and Microsoft Windows Server 2012 » HP and Microsoft Partner Portal

As a Microsoft and HP partner, you have the fundamentals to succeed


http://www.hpmicrosoftprivatecloud.com/



http://www.microsoft.com/en-us/server-cloud/private-cloud/default.aspx

http://h18004.www1.hp.com/products/servers/software/microsoft/windows-server12/index.html



http://us.hpmspartners.com/pillars/private-cloud/

Thank you


Strength of HP-Microsoft partnership Market leadership » HP is the number one

vendor in worldwide server revenue3

» HP is number one in Windows revenue and units worldwide4

» There are more Hyper-V deployments on HP than any other server platform5

» HP servers are benchmark platforms for Microsoft technologies

Expertise » Microsoft and HP have

deep data center expertise, resources, and capabilities having worked in this area for decades supporting thousands of large, global customers

» Microsoft Consulting Services and HP Technology Services have thousands of highly qualified consultants and architects to support partners in proofs-of-concept and solutions delivery

Experience » For 30 years, we have

worked together to design and deliver complete, integrated technology solutions to increase the speed and effectiveness of business

» The HP and Microsoft global strategic alliance is one of the longest standing business relationships of its kind in the industry

3, 4 IDC Worldwide Quarterly Server Tracker for Q3 FY13, August 2013 5 IDC Worldwide Virtualization Tracker


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