HowazitReview Sites Optimization

Basic Beginners’ Guide

System’s principles

Sending short questionnaire (very short!) to all checked-out customers Dividing the customers into 3 groups based on their response:

Promoters – Directed immediately to Tripadvisor review site to add a review Neutrals – No action taken. Thanking them Detractors (Unhappy customers) – Asked for reason/s and receive response from the Hotel

All responses are immediate and personal from the Hotel

System operation main points

Fully automated After setup the system works automatically with no need for human intervention. (Although it is highly recommended to deal with unhappy customers)

Operating the system Can be done using your email box with no need to login.

Management reports Weekly/monthly Sent to your email box and include statistical information

Back office Enabling detailed information of every customer, taking actions and statistics

Login Page

https://admin.howazit.com/login

Control Panel

Control Panel

Hoover to open help window on each component

Control Panel

Selecting display dates

Control PanelPerformance Funnel

Control PanelTrip Advisor info

Control Panel

Rating – Your Tripadvisor overall

score

Control Panel

Ranking, Popularity

Control Panel

Your ranking in your relevant search terms

הבקרה לוח מסך

# of reviews listed in the selected period

Control Panel

Changes recorded in your ranking in the selected period

Control Panel

Booking.com Data

Control Panel

Click to open menu

Control Panel

Click to open Interaction screen

Customers’ Management Screen

Default menu to customer’s satisfaction: Any

Customers’ Management Screen

Default menu for customer status: Open cases

Customers’ Management Screen

Click the search button to display filtered customers list

Customers’ Management Screen

Open cases: Neutrals and unhappy customers

Customers’ Management Screen

Click the row to open customer’s detailed info

Customer file

Customer details

Customer file

Customers classification color code Red: Unhappy customerOrange: NeutralGreen: Satisfied customer – agreed to recommend add review

Customer file

Communication (interaction) details with the customer

including date, time and type

Customer file

Option of interactions

Customer file

Click to view interaction details

Customer file

בפרטי לצפייה לחץהאורח עם התקשורת

Summary

The system’s goal: Increase # of positive reviews, decrease # of negative reviews as means to promote hotel online ranking. Dividing customers to 3 categories: Satisfied, Neutral and detractors Reaching 100% of customers Management of each category in a predesigned process Happy customers are immediately directed to Tripadvisor to add a review Immediate response to unhappy customer to reduce chances of negative reviews Fully automated system. Can be managed from your email box.