how you were misled1
TRANSCRIPT
How your advertising agency misled you about
Social Media - Julian Cole
What I will cover in this presentation
• 3 Benefits of social media
• The 2 biggest Misconceptions about social media
• 3 steps to getting started
What is social media?
‘Is the ability for users to both consume and create content online.’
It’s all about Relationships
• Relationship = no. of interactions
• Social Media offers easy interactions. Facebook
• Brands with high interactions are king!
1st Benefit: Brand Positioning/Relationships
2nd Benefit : Marketing Intelligence
3rd Benefit Customer Feedback
2 of the Biggest Misconceptions
1. Viral = Big Bangs for Small Bucks
2. Don’t trust your advertising agency
Write these down!
1.Google Alerts
2.Australian Blog Index RSS reader
3. Ask for help