"how you dress for success on the internet" linkedin sheboygan chamber of commerce...
DESCRIPTION
Paul Hattimer CCM General Manager Pine Hills Country Club A leader in Club Communications and Technology. Paul was one of the nation’s youngest certified club managers and later led his club to be one of the first in the nation to have broadcast email, member/prospective member database and a website. He continues to be an innovator in the Club Industry in the areas of Social Media, Private Social Networks, Mobile Apps and Internal and External Marketing for Clubs. Paul is a certified seminar leader and in recent years has spoken to over 2,000 individuals about LinkedIn and Social Media and personally has worked with over 200 LinkedIn users to develop their profiles. A hallmark of Paul’s work is his ability to simplify technology and communicate to people of diverse age and technology experience. www.linkedin.com/in/paulhattimer/ LinkedIn How you “dress for success” for the internet Why we do social media How we do social media The three audiences you create your LinkedIn profile for Building your profile Settings The power of connections LinkedIn Search LinkedIn Groups LinkedIn MobileTRANSCRIPT
Paul Hattimer, CCM◦ LinkedIn◦ Group◦ Facebook
Personal Page Business Page Ad Campaign◦ Twitter
Followers◦ Youtube◦ Pinterest◦ Slideshare◦ Constant Contact◦ Buffer General Manager Pine Hills
2
Thoughts for beginners◦ Full Menu of options◦ Use what works for you◦ We cannot go back – the genie is out of the bottle
3
How you "dress for success" for the Internet Why we do social media? How we do social media? The three audiences for whom you create your
LinkedIn profile The power of connections LinkedIn Groups, Search and Mobile
The important parts of your profile◦ Settings◦ Headline◦ Summary◦ Experience◦ Closing
The power of connections◦ Theories on connections
LinkedIn Groups, Search and Mobile◦ Social Media and Club Management◦ Creating your own group
Two main reasons◦To be found in an internet search◦To engage people
Inbound Marketing - New◦Pull Marketing
Outbound Marketing - Old◦Push Marketing
LinkedIn is a free business social networking site that allows users to create a professional profile visible to others
LinkedIn links customers, companies and suppliers
LinkedIn links you to your future career
LinkedIn links employers and job seekers
LinkedIn Search Engine – Algorithms◦ 40 times more likely to be found if profile is 100%◦ Recommendations double key word strength for job with
recommendation Internet Search Engines ◦ Google loves LinkedIn
PEOPLE◦ Does it make sense to the reader?
Seen or Unseen
Getting Dressed for the Internet
Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.
Your industry and location An up-to-date current position (with a description) Two past positions
Copyright © 2014, LinkedIn Corporation
Your education Your skills (minimum of 3) A profile photo At least 50 connections Get the most from LinkedIn — complete your
profile.
Copyright © 2014, LinkedIn Corporation
Keywords that will draw attention to you Guerilla SEO Wordle
Summary
Who you are
What you do
Why you do it better
Use Specialties Interests and Skills to load keywords.
Use Contact Info to write closing that may also be a call to action.
Creatively use the LinkedIn template
Do not spam for connections! Intentionally or unintentionally
Obey the rules of the headline area. No email address and no contact information.
Build Your ProfileImportant rules of the road!
1st – 2nd and 3rd degree
LinkedIn Guidelines
LIONS
Connection Builders
To make more connections To learn To educate To broaden your digital footprint To find customers To find employees How many? How active?
Discover the groups that will provide you with the information and connections you like
Drill Down and Find Facts
Profiles to 100% Vanity URL Frequent status updates Prominent Contact Info Personable Summary Specialties keyword field Skills keyword field Interests keyword field Use of groups Closing Call to Action
Content Calendar
Determine which message per channel
Determine which promotions will be communicated and when
Strategically plan other communications
Determine if you will use tools to automate
Mon Tues Wed Thurs Fri8am Tweet: Blog 12/12 Tweet: Blog 12/13
9am Post Facebook promotion
FB: blog 12/14 Tweet: Blog 12/13
10am Tweet: Blog 12/12
11am FB: blog 12/13
12pm Post Blog article Post Blog article Tweet PromotionPost Blog article
Tweet: Blog 12/12Post Blog article
1pm Tweet: Blog 12/12 Tweet: Blog 12/13
Staying Top of Mind
The Whole World in Your Hand
Invitations and Messages
Your Profile
Groups
Summary
Summary
• Google loves LinkedIn! Your profile gets you noticed• LinkedIn grows your network to help you find customers, employees, jobs and opportunities• Provides you with research tools for sales calls and sales training • Your network continues to be an asset as you and the company move forward
Helpful Links
• YouTube.com• Wordle.net• Slideshare.net• buffer.com• Pinterest.com• Clubster.com•Linkedin.com/in/paulhattimer•Pinehillscc.com
