how will new technologies become an extension of your space?

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Presentation on technology use in public spaces including museums, trade shows and sales floors.

TRANSCRIPT

Page 1: How will new technologies become an extension of your space?

1

welcome

Page 2: How will new technologies become an extension of your space?

2

New Technologies

Hardware• Smartphone

• Tablets

• Touch Screens

• Multi-touch screens

Software• Apps

• SMS

• QR

• Voice Recognition

• Motion Recognition

Page 3: How will new technologies become an extension of your space?

3

Special Guests

Cleveland Medical

Mart

Tradeshow

Cleveland Public

Library

Sports Research Center

NASA

Goddard Flight Center

Rockwell

Automation

Automation Fair

RSI Software

Page 4: How will new technologies become an extension of your space?

Scott ChapinDigiKnowPartner, Mobile Strategist

4

EVOLUTION

AND DEPLOYMENT

OF TECHNOLOGIES

Page 5: How will new technologies become an extension of your space?

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Ryan GerberRGIPresident, Principal Designer

BENEFITS

AND IMPACT

TECHNOLOGIES

HAVE IN YOUR

SPACE

Page 6: How will new technologies become an extension of your space?

EVOLUTION OF INFORMATION DISPLAY

6

Page 7: How will new technologies become an extension of your space?

Printed Signs and Placards

7

Page 9: How will new technologies become an extension of your space?

Touch Screens

9

Page 10: How will new technologies become an extension of your space?

Multi-Touch

10

Page 11: How will new technologies become an extension of your space?

QR Codes

11

Page 12: How will new technologies become an extension of your space?

SMS/Text Messaging

12

Page 13: How will new technologies become an extension of your space?

Today’s Digital Marketplace

• Apple sold 3 million iPads during the Q2

• Google Android market share grew 5 points between April and July to a 17% overall US share

• comScore reports that 2/3 of US consumers use SMS and 31% download apps

Page 14: How will new technologies become an extension of your space?

Smartphone vs. Feature Phone

3/1/2008 9/1/2008 3/1/2009 9/1/2009 3/1/2010 9/1/2010 3/1/20110%

20%

40%

60%

80%

100%

10% 13%14% 16% 17% 19% 21% 24%

27% 31%35%

40%45%

49%

90% 87%86% 84% 83% 81%

79%76%

73%69%

65%60%

55%

51%

SmartphoneFeature Phone

Page 15: How will new technologies become an extension of your space?

DEPLOYING NEW TECHNOLOGIES

Page 16: How will new technologies become an extension of your space?

?Too Many Options

PCs

LCDs

iPad

QR

Website

Tables

Smartphones

Page 17: How will new technologies become an extension of your space?

Who Owns Digital?

IT

Marketing

Sales

Communications

Page 18: How will new technologies become an extension of your space?

Creating a framework

• Content is king

• Build once, deploy broadly

• Piggyback on existing systems

• Use data to drive decisions

Page 19: How will new technologies become an extension of your space?

spaceX Y Z / t

19

Page 20: How will new technologies become an extension of your space?

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X Y Z = 3-DIMENSIONSCORPORATE INTERIORS EVENTS TRAINING CHILDREN COLLEGES DEMONSTRATION CONFERENCE MUSEUMS VISITOR PARKS INFORMATION SHOPPING SCHOOLS COMMON AREAS ART GALLERIESCITY TOURS RETAIL LEARNING HOSPITALS LIFESTYLE CENTERS STREET KIOSK SALES STOREFRONTHOSPITLITY

t = TIME365.25 DAYS 52 WEEKS 7 DAYS 24 hours… WE SLEEP + - 2920 HOURS PER YEAR 121 DAYS

RELATIVE ADVANTAGESVOLUME / THROUGHPUT EXPANDED HOURSALLOWING VISITORS TO EXPLORE REMOTELYALLOWING VISITORS TO CONNECT WITH MULTIPLE FACETS OF YOUR ORGANIZATION FROM ONE POINTALLOWS YOU TO SYNCRONIZE RELATIVE INFORMATION FOR A BETTER CONCENTRATION OF INFORMATION

Page 21: How will new technologies become an extension of your space?

hg

Page 22: How will new technologies become an extension of your space?

New Technologies

leverage your ability to

expand your space past

constraining

3-dimensions and time.hg

Page 23: How will new technologies become an extension of your space?
Page 24: How will new technologies become an extension of your space?

5 steps for bringing technology into your space

1. Take inventory of all your digital assets

2. Consider how tech savvy your visitor/customer

is

3. Think about all the ways customers interact

with you through your spaces today

4. Analyze current and emerging technology

platforms

5. Invest in flexible and reusable solutions

Page 25: How will new technologies become an extension of your space?

Questions?