how will new technologies become an extension of your space?
DESCRIPTION
Presentation on technology use in public spaces including museums, trade shows and sales floors.TRANSCRIPT
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welcome
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New Technologies
Hardware• Smartphone
• Tablets
• Touch Screens
• Multi-touch screens
Software• Apps
• SMS
• QR
• Voice Recognition
• Motion Recognition
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Special Guests
Cleveland Medical
Mart
Tradeshow
Cleveland Public
Library
Sports Research Center
NASA
Goddard Flight Center
Rockwell
Automation
Automation Fair
RSI Software
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Scott ChapinDigiKnowPartner, Mobile Strategist
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EVOLUTION
AND DEPLOYMENT
OF TECHNOLOGIES
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Ryan GerberRGIPresident, Principal Designer
BENEFITS
AND IMPACT
TECHNOLOGIES
HAVE IN YOUR
SPACE
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EVOLUTION OF INFORMATION DISPLAY
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Printed Signs and Placards
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Touch Screens
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Multi-Touch
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QR Codes
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SMS/Text Messaging
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Today’s Digital Marketplace
• Apple sold 3 million iPads during the Q2
• Google Android market share grew 5 points between April and July to a 17% overall US share
• comScore reports that 2/3 of US consumers use SMS and 31% download apps
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Smartphone vs. Feature Phone
3/1/2008 9/1/2008 3/1/2009 9/1/2009 3/1/2010 9/1/2010 3/1/20110%
20%
40%
60%
80%
100%
10% 13%14% 16% 17% 19% 21% 24%
27% 31%35%
40%45%
49%
90% 87%86% 84% 83% 81%
79%76%
73%69%
65%60%
55%
51%
SmartphoneFeature Phone
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DEPLOYING NEW TECHNOLOGIES
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?Too Many Options
PCs
LCDs
iPad
QR
Website
Tables
Smartphones
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Who Owns Digital?
IT
Marketing
Sales
Communications
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Creating a framework
• Content is king
• Build once, deploy broadly
• Piggyback on existing systems
• Use data to drive decisions
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spaceX Y Z / t
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X Y Z = 3-DIMENSIONSCORPORATE INTERIORS EVENTS TRAINING CHILDREN COLLEGES DEMONSTRATION CONFERENCE MUSEUMS VISITOR PARKS INFORMATION SHOPPING SCHOOLS COMMON AREAS ART GALLERIESCITY TOURS RETAIL LEARNING HOSPITALS LIFESTYLE CENTERS STREET KIOSK SALES STOREFRONTHOSPITLITY
t = TIME365.25 DAYS 52 WEEKS 7 DAYS 24 hours… WE SLEEP + - 2920 HOURS PER YEAR 121 DAYS
RELATIVE ADVANTAGESVOLUME / THROUGHPUT EXPANDED HOURSALLOWING VISITORS TO EXPLORE REMOTELYALLOWING VISITORS TO CONNECT WITH MULTIPLE FACETS OF YOUR ORGANIZATION FROM ONE POINTALLOWS YOU TO SYNCRONIZE RELATIVE INFORMATION FOR A BETTER CONCENTRATION OF INFORMATION
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hg
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New Technologies
leverage your ability to
expand your space past
constraining
3-dimensions and time.hg
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5 steps for bringing technology into your space
1. Take inventory of all your digital assets
2. Consider how tech savvy your visitor/customer
is
3. Think about all the ways customers interact
with you through your spaces today
4. Analyze current and emerging technology
platforms
5. Invest in flexible and reusable solutions
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Questions?