1
welcome
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New Technologies
Hardware• Smartphone
• Tablets
• Touch Screens
• Multi-touch screens
Software• Apps
• SMS
• QR
• Voice Recognition
• Motion Recognition
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Special Guests
Cleveland Medical
Mart
Tradeshow
Cleveland Public
Library
Sports Research Center
NASA
Goddard Flight Center
Rockwell
Automation
Automation Fair
RSI Software
Scott ChapinDigiKnowPartner, Mobile Strategist
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EVOLUTION
AND DEPLOYMENT
OF TECHNOLOGIES
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Ryan GerberRGIPresident, Principal Designer
BENEFITS
AND IMPACT
TECHNOLOGIES
HAVE IN YOUR
SPACE
EVOLUTION OF INFORMATION DISPLAY
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Printed Signs and Placards
7
Touch Screens
9
Multi-Touch
10
QR Codes
11
SMS/Text Messaging
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Today’s Digital Marketplace
• Apple sold 3 million iPads during the Q2
• Google Android market share grew 5 points between April and July to a 17% overall US share
• comScore reports that 2/3 of US consumers use SMS and 31% download apps
Smartphone vs. Feature Phone
3/1/2008 9/1/2008 3/1/2009 9/1/2009 3/1/2010 9/1/2010 3/1/20110%
20%
40%
60%
80%
100%
10% 13%14% 16% 17% 19% 21% 24%
27% 31%35%
40%45%
49%
90% 87%86% 84% 83% 81%
79%76%
73%69%
65%60%
55%
51%
SmartphoneFeature Phone
DEPLOYING NEW TECHNOLOGIES
?Too Many Options
PCs
LCDs
iPad
QR
Website
Tables
Smartphones
Who Owns Digital?
IT
Marketing
Sales
Communications
Creating a framework
• Content is king
• Build once, deploy broadly
• Piggyback on existing systems
• Use data to drive decisions
spaceX Y Z / t
19
20
X Y Z = 3-DIMENSIONSCORPORATE INTERIORS EVENTS TRAINING CHILDREN COLLEGES DEMONSTRATION CONFERENCE MUSEUMS VISITOR PARKS INFORMATION SHOPPING SCHOOLS COMMON AREAS ART GALLERIESCITY TOURS RETAIL LEARNING HOSPITALS LIFESTYLE CENTERS STREET KIOSK SALES STOREFRONTHOSPITLITY
t = TIME365.25 DAYS 52 WEEKS 7 DAYS 24 hours… WE SLEEP + - 2920 HOURS PER YEAR 121 DAYS
RELATIVE ADVANTAGESVOLUME / THROUGHPUT EXPANDED HOURSALLOWING VISITORS TO EXPLORE REMOTELYALLOWING VISITORS TO CONNECT WITH MULTIPLE FACETS OF YOUR ORGANIZATION FROM ONE POINTALLOWS YOU TO SYNCRONIZE RELATIVE INFORMATION FOR A BETTER CONCENTRATION OF INFORMATION
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New Technologies
leverage your ability to
expand your space past
constraining
3-dimensions and time.hg
5 steps for bringing technology into your space
1. Take inventory of all your digital assets
2. Consider how tech savvy your visitor/customer
is
3. Think about all the ways customers interact
with you through your spaces today
4. Analyze current and emerging technology
platforms
5. Invest in flexible and reusable solutions
Questions?