how we think how we look building a brand that...

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How we thinkbrand essence 4

guiding principles 5

How we look

personality 8

logotype 9

brand architecture 14

color palette 18

pattern 20

typography and iconography 22

applying the look 24

iMagery 27

How we soundeditorial guidelines 35

2 / how we think / 3

How

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Brand is reputation.

the words are interchangeable.

this book defines CaM raleigh’s approach to building its brand— its reputation— consistently over time.

how we think / 54 / how we think

OUR

PUBLIC

IMAGE

HOW WE

THINKAlways in progress

Freshly made

Forward facing

Changing together

The essence of who we are

Our guidingprinciples

EXPRESSED THROUGH

FORMS

HOW WE

LOOKHOW WE

SOUNDHOW WE

ACT

OUR

REPUTATION(BRAND)

it requires answering two important questions: Who are we at our core?

How are we different?

in short, these principles and our essence encapsulates the way caM raleigh thinks. all decisions about the brand can be made by asking if we are true to our essence and following the guiding principles.

how we

tHink

Building a reputation requires a strong

foundation. Always in progress, the core of caM’s reputation,

is our brand essence.

we’re a non-collecting museum, meaning we don’t have a permanent collection of art and design. therefore we must perpetually create programs and new exhibitions. you could say there’s a rhythm to these activi-ties throughout the year.

we’re different than other museums and galleries in three distinct ways:

CAM Raleigh is

always in progress

freshly madewe create exhibitions and

programs that are living

creatures. each experience

will be a new discovery.

facing forwardour exhibitions and programs

explore what is now and what

will come. we leave history

to others.

Changing togetherart is by nature active. each

visitor becomes a contributor.

nothing leaves as it arrives.

We call them

our guiding principlesbecause we are at our best when we put our energy and resources into being different — and communicating this difference — in every activity.

how we look / 76 / how we think

OUR

PUBLIC

IMAGE

HOW WE

THINKAlways in progress

Freshly made

Forward facing

Changing together

The essence of who we are

Our guidingprinciples

EXPRESSED THROUGH

FORMS

HOW WE

LOOKHOW WE

SOUNDHOW WE

ACT

OUR

REPUTATION(BRAND)

our public image is the sum of everything

we say and do. it informs people’s feelings toward us,

which in turn develops our reputation

in the audience’s mind. How

we

loo

k

the visual languagepersonality 8

logotype 9

brand architecture 14

color palette 18

pattern 20

typography and iconography 22

applying the look 24

iMagery 27

how we look / 98 / how we look

Personality The logo

intelligently playful

playful, but with purpose. we encourage people to enter, participate, and have fun. every experience in caM raleigh will be designed to engage and spark imagination.

slightly irreverent

art and design challenge conventions. so will we. the purpose of the museum is to connect with people.

approachable

caM raleigh is friendly. we encourage collaboration and participation. we encourage questions. our role is to serve and inspire the community.

bold

boldness is honesty in expression. brave in our choice of artists. not being afraid to stand out.

self-aware

we know what we are, and what we’re not. we will use these as our strengths: an ever-changing experience, artists that are emerging and will inspire dialogue, always a part of downtown raleigh.

the caM raleigh brand personality is a balance of playfulness and self-awareness, irreverence and boldness. Just like the personality of a person, these traits should never be too extreme. together they express caM raleigh to the world.

ask yourself, is it:

intelligently playful

slightly irreverent

approachable

Bold

self-aware this mark shows the connection between shapes that form the a and M. this connec-tion symbolizes intersections defining the museum: between art and design, history and future, light and space, and traditions and transformations.


left

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official logotype alignments

to illustrate caM raleigh’s playfulness, the logotype changes alignment to fit the application. raleigh moves from left to center to right. evaluate which logo would work best with the particular application.

logotype in secondary colorCAMRaleighLogo_tran_teal_L.ai

logotype in secondary colorCAMRaleighLogo_tran_teal_C.ai

logotype in secondary color CAMRaleighLogo_tran_teal_R.ai

logotype in 90% gray CAMRaleighLogo_tran_gray_L.ai

logotype in 90% gray CAMRaleighLogo_tran_gray_C.ai

logotype in 90% gray CAMRaleighLogo_tran_gray_R.ai

logo clearspace

Primary logos

logo minimum size

this minimum size ensures legibility. do not make the logo smaller than this.

logo tips— since the logo has

transparent overlaps, follow

these tips for printing:

1. use ai or eps file formats.

2. when printing two-color, use these logos:

• solid > two-color folder

• transparent > two-color folder

3. when printing cmyk, use these logos:

• transparent > four-color folder

4. if you print from a pdf, the transparen-cies might be flattened in the process.

5. Jpgs and pngs are only to be used for the web.

6. in rare case when transparencies cannot be printed (i.e. screenprinting), use these solid (opaque) logos:

the logo’s clearspace is determined by the space between the letter c in the logo. this space will change as the logo is scaled up and down proportionally. when scaling the logo, remember to hold the shift key.

0.75 inches wide

CAMRaleighLogo_tran_orange_L.ai

CAMRaleighLogo_tran_orange_C.ai


X X X X X X X X X X X X

X X X X X X X X X X X X X
















































do not do tHis to tHe logo.





X X X X X X X X X X X X XX X X X X X X X X X X X X


don’t change the color of raleigh. it should be 90% gray.







don’t change the pro-portions of the logo.

use when printing on dark backgrounds.CAMRaleighLogo_sol_white_gray_L.ai

use when printing on dark backgrounds. CAMRaleighLogo_sol_white_gray_C.ai

use when printing on dark backgrounds. CAMRaleighLogo_sol_white_gray_R.ai

solid black left orientation logoCAMRaleighLogo_sol_black_L.ai

solid orange left orientation logoCAMRaleighLogo_sol_orange_L.ai

solid black centered orientation logo CAMRaleighLogo_sol_black_C.ai

solid orange centered orientation logo CAMRaleighLogo_sol_orange_C.ai

solid black right orientation logo CAMRaleighLogo_sol_black_R.ai

solid orange right orientation logo CAMRaleighLogo_sol_orange_R.ai

use when printing black and white and on a black background. CAMRaleighLogo_sol_white_L.ai

use when printing black and white and on a black background. CAMRaleighLogo_sol_white_C.ai

use when printing black and white and on a black background. CAMRaleighLogo_sol_white_R.ai

official logotype alignments

use transparent overlap versions before opaque

(solid color) versions.

Secondary logos

caM alone. used in informal situations, when it’s clear to the audience that we’re talking about caM raleigh. CAMLogo_tran_orange.ai

caM solid color alone. in solid color and used in informal situations, when it’s clear to the audience that we’re talking about caM raleigh. CAMLogo_sol_orange.ai







don’t use other colors for the logo. other colors may be too light or hinder its legibility.


Communities

Programs and exhibitions

CAM/now

Partners and sponsors

Emerging artist gallery exhibitions

Design campMain gallery exhibitions

Other educationalprograms

Initiatives

College of DesignInitiative

Contemporary Art Foundation


Now

NC State College of DesignCAM Initiative

Brand architecture

partner logo

here

partner logo

here

partner logo

here

when the logo is co-branded, use a thin, 60% gray line to define clear space. this creates a relationship between the two logos, but still keeps both independent. use the caM raleigh alignment that looks best with the partner logo configuration.

partners and sponsors

core partners

communities

NC STATE UNIVERSITY COLLEGE OF DESIGN


Now

NC State College of DesignCAM Initiative

when the logo is co-branded with nc state university, please follow their clearspace guidelines. for more information visit ncsu.edu/brand

this configuration is used whenever we want to explicitly communicate the connection between caM raleigh and the college of design.


design camp examples

the caM logo should appear in some proximity to these program, exhibition or activity logos. these logos can take primary impact over the caM logo. the goal is for the caM logo to fit well into the visual language of the program or activity language.

the caM logo can take on one characteristic of the other mark: color. note, this should be very carefully done. the mark must retain the same level of transparency and impact.

Programs and activities

the illustration style and design camp logo are black, so co-branding with the all black caM logo makes sense here.

the caM logo is small here since the design camp logo is the main identity. Note: this configura-tion of the College of Design and CAM Raleigh logos were created before these standards were made.

Congratulations!

SARAH BLACKMON, CAMP DIRECTOR MILES HOLST, CAMP COORDINATOR

NC STATE UNIVERSITY COLLEGE OF DESIGN

exhibition examples

in this case the image serves as the icon and the replica typeface as the

‘logotype.’

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spot color pMs 116

process Build C: 0 M: 14 Y: 100 k: 0

Web Build r: 255 g: 210 B: 0

spot colorpMs 7475

process BuildC: 50 M: 0 Y: 25 k: 30

Web Build r: 91 g: 155 B: 152

spot colorpMs 621

process BuildC: 13 M: 0 Y: 10 k: 2

Web Build r: 214 g: 233 B: 225

instead of 100% black, use a 90% tint of black.

process Build C: 0 M: 0 Y: 0 k: 90

Web Build r: 0 g: 0 B: 0

priMary

secondary

tertiary

flexible color proportions

Colorcolor palette

these colors apply to the main caM raleigh identity. use them to

keep communications consistent. when applying to sub-brands,

use the orange whenever possible.

different amounts of each color can be applied. the main point

here is that orange, caM raleigh’s most defining color, is present.

sometimes this means a headline is orange, other times a back-

ground. it’s up to the designer’s judgement.

HeX ffcd00

HeX 487a7b

HeX d1e0d7


Pattern

patterns: letterforms

two types of patterns are available for use: 1) inspired by

letterforms and 2) inspired by the architecture of caM raleigh’s

space. Multiple patterns allow the identity to stay fresh. some

are ready to use as-is, but you can also make your own pattern

from the variations below.

patterns: architecture

Building off of the a letterform in the CaM logo, you can see how the patterns were formed.


replica pro light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!/ →↓↗↖

replica pro regular

abcdefghiJklMnopQrstuvwXyZ abcdefghijklmnopqrstuvwxyz 1234567890!/ →↓↗↖

replica pro bold

aBCdefgHiJklMnopqrstuVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!/ →↓↗↖

use Bold Caps fortHe Biggest Message.

replica pro light italic


replica pro regular italic


replica pro bold italic


aTypography

primary typeface: replica pro

replica pro is the official typeface of caM raleigh

because it personifies the brand personality. it’s

playful and approachable, just look at the shape

of the letterforms. aIconography

icons

caM raleigh’s icon style is derived from the letterforms of

the official typeface, replica pro. these icons are used in the

wayfinding system inside the museum.

touch

photos watch your step

shh…

NO photos

DO NOTtouch

When creating icons as part of the wayfinding system at CaM raleigh, make the icons 90% tint of black.

pairing

replica pro pairs well with many other typefaces. when pairing, replica should still be recognizable. don’t let other typefaces overwhelm it, or steal all of the attention. never use typefaces that are similar to replica. if it looks too close, it probably is. use something different and complementary.

substitution

when replica pro isn’t available (like on the web), use:

Lucida Grande Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!/

Lucida Grande Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!/


to help caM raleigh communication pieces appear consistent, focus on applying these three principles using visual form:

play with rhythmto be bold

play with angles to encourage different ways of seeing.

Be transparentto show light and connections

Applying the lookit’s also useful to ask:

be sure to use visual elements that people associate with us.

employ:

allow the photography and content to take center stage, and inspire the

visual language. employ:

What’s the function of the identity in this moment?

Explain who we are

Orange

+

Letterform pattern

+

Replica pro

Orange and colors inspired by content

+

Patterns and imagery

+

Replica pro and complementary typefaces

Explain what we’re doing right now

art


Location

CAM Raleigh

409 W Martin Street

Raleigh, NC 27603

(919) 513-0946

[email protected]

camraleigh.org

parking

CAM Raleigh is located

between Harrington and

West streets in the heart

of Raleigh’s Depot National

Register Historic District

and Warehouse District.

CAM Raleigh has a parking

lot; additional parking is

available at metered spots

on the street or at the

Davie Street Parking

Lot located at

201 W Davie Street.

aDMiSSion

$5 general admission

Free for members,

children 10 and under,

members of the military,

NC State students,

faculty, and staff

We are wheelchair

accessible.

hoUrS

Mon, Wed, Thurs, Fri:

11 a.m. – 6:30 p.m.

Closed Tues

Sat – Sun: 12 – 5 p.m.

First and third Friday

of the month open

until 9 p.m.

Closed on Thanksgiving,

Christmas Eve, Christmas,

New Year’s Day

We explore what is now and nearing in contemporary art and design.

Leadersh

ip

subheads are all caps,

replica pro regular.

create hierarchy by

adding color.

play with angles

(of photograph) play with angles

(of typography)

add contrast by using

replica pro regular

italic to call attention

to smaller bits of

information.

biggest message is in

sentence case, replica

pro bold.

typography application

Most of the text is in sentence case. this supports caM raleigh’s

personality trait of intelligently playful.

We explore what is now We explore what is now We explore what is now We explore what is now We explore what is now We explore what is now We explore what is now We explore what is now We explore what is now We explore what is now We explore what is now We explore what is now We explore what is now We explore what is now We explore what is now and nearing in contemporary and nearing in contemporary and nearing in contemporary and nearing in contemporary and nearing in contemporary and nearing in contemporary and nearing in contemporary and nearing in contemporary and nearing in contemporary and nearing in contemporary and nearing in contemporary and nearing in contemporary and nearing in contemporary and nearing in contemporary and nearing in contemporary and nearing in contemporary and nearing in contemporary and nearing in contemporary and nearing in contemporary and nearing in contemporary art and design. art and design. art and design. art and design. art and design. art and design. art and design. art and design. art and design.

Since the world is always changing, we create a museum experience that is always changing too.

Visitor g

uid

e

Location

CAM Raleigh

409 W Martin Street

Raleigh, NC 27603

(919) 513-0946

[email protected]

camraleigh.org

parking








lot and additional parking

is available at metered

spots on the street or

at the Davie Street

Parking Lot located

at 201 W Davie Street.

aDMiSSion


Free for members,



NC State students,

faculty, and staff

We are wheelchair

accessible.

hoUrS


11 a.m. – 6:30 p.m.

Closed Tues

Sat – Sun: 12 – 5 p.m.


of the month open

until 9 p.m.



New Year’s Day

pattern as image

use one of the many patterns or make a new pattern to use as

the background image. layer your type on top of it, but make

sure it’s legible.

play with rhythm

(of pattern)

be transparent

(using pattern/type)

Imagery


photography

the right image is very important for the caM raleigh brand.

taking our own photography is recommended, but if stock

photography has to be used, choose an image that is real,

honest, and not staged.

image manipulation

images can be full color, two color, or even black and white

depending on the application.

duotone applied to image with pMs 7475


image application

Location

CAM Raleigh

409 W Martin Street

Raleigh, NC 27603

(919) 513-0946

[email protected]

camraleigh.org

parking








lot and additional parking

is available at metered

spots on the street or

at the Davie Street

Parking Lot located

at 201 W Davie Street.

aDMiSSion


Free for members,



NC State students,

faculty, and staff

We are wheelchair

accessible.

hoUrS


11 a.m. – 6:30 p.m.

Closed Tues

Sat – Sun: 12 – 5 p.m.


of the month open

until 9 p.m.



New Year’s Day

Photo: Installation view of

Dan Steinhilber: Hold On,

Loosely and Naoko Ito:

Urban Nature, exhibitions

at CAM Raleigh, 2011.

We explore what is now and nearing in contemporary art and design.

Mem

bersh

ip

ALL MEMBERS RECEIVE

/ Free admission to CAM Raleigh for one year

/ Two free guest passes

/ Advance notice of artist exhibitions and

special programs

/ Invitations to exclusive member previews and events,

including opening night preview receptions

/ Discounts at select area retailers

Yes, I would like to

� JOIN � RENEW � UPGRADE

� INDIVIDUAL $50

All standard membership bene�ts for one adult.

� DUAL OR FAMILY $75

Free admission for two adults and children living at

the same address, including members’ children and

grandchildren 17 and under when accompanied by

an adult. Plus, all standard membership bene�ts.

� FRIEND $150.00

All standard membership bene�ts, plus an invitation to the

annual holiday party and reciprocal bene�ts and privileges

at more than 300 museums nationwide, including North

American Reciprocal Museums program and Modern and

Contemporary Reciprocal program.

� ART ADVOCATE $500

All standard membership bene�ts, plus an opportunity to

rent museum facilities for private functions (rental fees

apply) and four free guest passes.

� STUDENT $25

All standard membership bene�ts for one student

with valid ID.

� EDUCATOR $30

All standard membership bene�ts, plus 10% discount

on registration for teacher workshops, as well as invites

to Teacher Lounge programs designed exclusively

for educators.

MembershipNAME

EMAIL PHONE

ADDRESS

� CHECK ENCLOSED, MADE PAYABLE TO CONTEMPORARY ART FOUNDATION

� VISA � MASTERCARD � AMERICAN EXPRESS � DISCOVER

CREDIT CARD NUMBER

NAME ON CARD

EXPIRATION DATE CCV#

All membership levels are tax-deductible to the extent allowed by law.

MAIL TO

CAM Raleigh

409 W Martin Street

Raleigh, NC 27603

OR CONTACT

Rosemary F. Wyche

Director of Development and Communications

[email protected]

(919) 513-0946

FOR INTERNAL USE

VISITOR REPRESENTATIVE

� OUT OF TOWN $30

Out of town members receive all individual member

bene�ts at a discounted rate. You must live 75 miles or

more outside of Raleigh to be eligible.

� SENIOR $40

Seniors receive all dual/family member bene�ts at a

discounted rate. Valid for two adults over the age of 65

and grandchildren 17 and under.

AFFILIATE GROUP

� CAM/NOW $15

CAM/now is an a�liate group for young professionals

in the CAM Raleigh community. Its role: To spark

conversation around contemporary art and design. To fuel

participation and peer collaboration. And to nurture the

next generation of CAM Raleigh leaders. You must be a

member of CAM Raleigh to join this a�liate group.

FOR HIGHER LEVEL AND

CORPORATE MEMBERSHIPS

Please visit camraleigh.org/join.

Membership Membership Membership Membership Membership Membership Membership Membership Membership Membership benebenebenebenebene�tstststs

The best way to experience CAM Raleigh is by becoming a member. Stay involved, show your support, and get special access to the latest exhibitions. Become a member: camraleigh.org/join

blue-to-white gradient

multiplied over the

image to add visual

richness and brand

colors.

play with rhythm

(of pattern)

be transparent

(using pattern/type)


Ste

inh

ilber

/ It

oIn

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ural

exh

ibit

ions

20

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You

r n

ew m

use

um

for

con

tem

por

ary

ar

t an

d d

esig

n.

full-color photograph

of the artists’ work.

don’t add pattern or

texture. let the work

speak for itself.

exhibition mailer (front)

designing a poster for a new exhibition may seem intimidating, but

really it’s about showing the artist’s work in a compelling manner.

play with angles:

the logotype and

headline are rotated

vertically to play off

the image. this is

a way to keep the

composition interest-

ing and playful. all the

type is left-aligned.

exhibition mailer (back)

how you look / application

full-color photograph

of the artists’ work.

don’t add pattern or

texture. let the work

speak for itself.

using replica pro bold

for the headline.

play with angles

(of typography)

34 / how we sound how we sound / 35

How

we

sou

nd

the editorial languageeditorial guidelines 35

these editorial guidelines should be applied in text

for any caM raleigh publication, website, or label-

ing of physical space.

for answers to specific questions, please consult the chicago Manual of style, 15th edition, and the american heritage dictionary.

to download an updated caM raleigh style guide, visit camraleigh.org/styleguide

to make additions or corrections, please contact the caM raleigh director at 919.513.7200 or [email protected]

naMes of the institutions

used alone or in headings, captions, or copyright:caM raleigh

used in text—first reference: caM raleigh

do not use “the” before caM raleigh

advisor, not adviser a.k.a. alumni (plural); alumna (singular female); alumnus (singular male) alumni names should be followed by degree and year of graduation.angel otero (bfa 2007, Mfa 2009) art to wear artmaking (noun); art-making (adjective) artwork

baccalaureate

Editorial guidelines

buildings and locations

caM raleigh409 west Martin street

Mckimmon center 1101 gorman street

in text and mailing addresses, always spell out avenue, boulevard, drive, street, etc. and north, south, east, and west.

in listings, abbreviate both.

John smith

wednesday, october 28, 6 p.m.

caM raleigh 409 w. Martin st.

in text, mailing addresses, and listings, floor, room, and suite are always spelled out and lowercase.

kamphoefner hall 2221 stinson drive, 2nd floor

centuries

1800s19th century (do not use superscript) 19th-century garments late-19th-century garments

spell out at the beginning of a sentence

coMMas and seMicolons

in all series of three or more entries in a sentence, use commas and semicolons as follows:

visiting artists in recent years have included Jean baudrillard, richard serra, and sue coe.

alumni from raleigh, north carolina; charleston, south carolina; and richmond, virginia gathered at bob’s house to discuss the recent exhibition.

36 / how we sound how we sound / 37

dates

May 3, 2010, never May 3rd

students must register between May 3–10, 2010, at the registrar’s office. always use an en dash (- - / option + hyphen) between dates.

registration begins May 3.

degrees

bachelor of fine arts (bfa)bachelor’s degree bachelor’s program bfa program

the same applies to master’s (Mfa, Ma, Ms, Md, M.arch) degrees.

departMents and offices

full official names of departments and offices are capitalized.department of art + design department of graphic and industrial design school of architecture college of design design life design camp office of student affairs the dean’s office college of art and design nc state university, college of design nc state never ncsu

use lowercase for informal usage. photography department photography program photography courses

e.g., (for example) email enews

first come, first served firsthand first fridays foreign words (italicize words not listed in the american heritage dictionary.)

groups

names of groups (boards, trustees, etc.) are not capitalizedunless the full official name is used. Members of caM raleigh’s board include… in september, the board will meet to discuss attendance figures. for a list of board members, please contact…

he/she; his/heravoid this construction; use the plural “they” or “their” instead.

hyphen, en dash, and eM dash

non-english-speaking countries (hyphen -)fiscal year 1990–91 (en dash - - / option + hyphen) november 5–december 20, 1991 (en dash) the brochure—it had been mailed last week—was already generating numerous responses. (em dash - - - / option + shift + hyphen)

note: always close up both sides of en dash and em dash.

hyphenate terms in which two adjectives function as a compound to modify a noun. black-and-white processor computer-generated image off-campus programs three-dimensional art well-equipped darkroom

this guideline does not apply if the nouns precede the adjective, or if the term uses an adverb (an -ly word) and adjective before the noun.

art that is three dimensional programs that are off campus shot in black and white artistically gifted person dimly lit room electronically produced image

image making internet

nuMbers

spell out numbers one through nine. use numerals for 10 and above. the same applies for ordinal numbers: first through ninth; 10th and above. exceptions: when numbers are at the beginning of a sentence, spell them out.

other nuMbers

919.513.0946 (phone numbers)8 years old (age) $345.50 or $380 (costs) 3 semester credit hours (credit hours) 8” x 10” photograph; 3/4” videotape (dimensions) 3d/2d 16mm camera (equipment formats) 2.00 on a 4.00 scale (math)

pages 126–27, pages 100–105, (p. 3), (pp. 20–35)40 %

ongoingonline over vs. more than

always use “more than” when referring to quantity/numbers.

possessives

add an apostrophe and an s to form a singular possessive, even to names or words ending in s, x, or z.

degas’s style north carolina’s landscape delacroix’s influence velázquez’s portraits

for plural possessives, add only an apostrophe. the peales’ work the natzlers’ reputation

prefiXes

nouns with prefixes are not hyphenated unless the punctuation enhances clarity or separates two identical vowels. interdisciplinary multidisciplinary multimedia nonprofit nonrefundable nontraditional postindustrial postmodern prewar preregistration reimagine re-create/re-creation (as distinct from recreate/recreation)

proper naMes

use a person’s full name the first time he/she is mentioned; subsequently use the last name only.

premiere – means first showing premier –means first rate

Quotation Marks

always place commas and periods inside quotation marks (double or single).

Question marks and exclamation points should be placed inside quotation marks only when they are part of the quote.

résumé

seMesters/seasons

capitalize fall, spring, winter, and summer when referring to the semester; lowercase when referring to the season.

spaces between sentences use only one space between sentences in text.

states

in running text, the names of states should be spelled out when standing alone and when following the name of a city.

alumni from north carolina, south carolina, and virginia enjoyed a get-together at ox-bow.

raleigh, north carolina was established in 1792.

the names of states should be abbreviated in mailing addresses, biographies, or lists.

tiMe

1:00–3:00 p.m., never 1:00 p.m.–3:00 p.m.11:00 a.m.–3:00 p.m. (always use an en dash/ option + hyphen)

titles

examples of use in running text.

dean Marvin Malecha, faia

Make an appointment with the chair of the visual communication design department.

in lists, bylines, biographies, or mailing addresses, titles are capitalized even when following a proper name.

Marvin Malecha, faia, dean

the dean of the college of design, Marvin Malecha, faia,

other titles

santiago piedrafita, department head of graphic design and industrial design

artwork tracer, ed paschke, 1989, oil on linen, 36” x 24”. collection of fred and susan

novy. courtesy of phyllis kind gallery, new york and chicago. photo credit: william h. bengtson.

Courses “installation: Material and context” “professional practice”

38 / how we sound

films and videotapesalfred hitchcock’s rebecca peter hutton’s images of asian Music

tV and radio programs project runway harry bouras’s critic’s choice on wfMt

Books, magazines, and newspapers carol becker’s The Subversive Imagination: Artists’ Rights and Responsibilities Artforum Art in America magazine The News & Observer

articles or essays in books, magazines “Midwest images,” New Art Examiner “talk of the town,” in last week’s New Yorker

exhibitions Deep Surface: Contemporary Ornament and Pattern Dan Steinhilber: Hold On, Loosely

lectures “development of american expressionism” “Matisse, the fauve period: 1905–15”

united states/u.s. (spell out as a noun; abbreviate as an adjective.)

web addresses

do not include “www” in web addresses. camraleigh.org

do not underline; do not use “http://” unless the url is non-standard and doesn’t begin with “www.”

if a line ends with a url, a period is not necessary.

More information can be found at camraleigh.org

if another sentence follows a url, use proper punctuation.

remember to test all urls to make sure they work.

website

years

september 3–12, never september 3–september 12august 5–september 12 august 9, 2009–february 4, 2010 1945–70, never 1945–1970 1890–1915 1950s or the ’50s, never 1950’s or the 50’s

how we think how we look building a brand that...

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