how we listen to music - sxsw 2015
TRANSCRIPT
![Page 1: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/1.jpg)
How we listen to musicPaul Lamere SXSW March 17, 2015 #HowListen
![Page 2: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/2.jpg)
![Page 3: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/3.jpg)
![Page 4: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/4.jpg)
![Page 5: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/5.jpg)
![Page 6: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/6.jpg)
![Page 7: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/7.jpg)
![Page 8: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/8.jpg)
The Awesome Chart Explorer
![Page 9: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/9.jpg)
Charts move into the digital age
#HowListen
![Page 10: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/10.jpg)
![Page 11: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/11.jpg)
![Page 12: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/12.jpg)
![Page 13: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/13.jpg)
![Page 14: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/14.jpg)
Some cautionary words
![Page 15: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/15.jpg)
The Who
#HowListen
The What
The When The Where
The How
The Why
![Page 16: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/16.jpg)
The Who
#HowListen
The What
The When The Where
The How
The Why
![Page 17: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/17.jpg)
What do we know about the user?
Age Gender Country
All user data anonymized
![Page 18: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/18.jpg)
Spotify gender demographics
Female 46% Male
54%
![Page 19: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/19.jpg)
Spotify age demographics Pe
rcen
tage
0
10
20
30
40
Age range0-12 13-17 18-24 25-34 35-44 45-54 55+
![Page 20: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/20.jpg)
Demographic chartsWhat are the kids listening to these days?
#HowListen
![Page 21: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/21.jpg)
1. Hate Bein' Sober - Chief Keef2. Marijuana - Kid Cudi 3. Buried Alive - Logic 4. Prayer Of The Refugee - Rise Against 5. Opposite Of Adults - Chiddy Bang
Distinctive tracks for an 18 year old US male
![Page 22: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/22.jpg)
1. Ride - SoMo2. Young Blood - Bea Miller 3. How To Be A Heartbreaker - Marina and The Diamonds 4. Voodoo Doll - 5 Seconds Of Summer 5. House Party - Sam Hunt
Distinctive tracks for an 18 year old US female
![Page 23: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/23.jpg)
1. L.A.LOVE (la la) - Fergie2. I Loved You - Blonde 3. Changing - Sigma 4. Let Her Go - Passenger 5. Promesses - Tchami
Distinctive tracks for an 18 year old UK female
![Page 24: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/24.jpg)
1. Bad Moon Rising - Creedence Clearwater Revival2. Gimme Shelter - The Rolling Stones 3. Into The Mystic - Van Morrison 4. Fire And Rain - James Taylor
Distinctive tracks for a 55 year old US male
![Page 25: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/25.jpg)
How much music do we listen to?
How many artists and songs do we really listen to in a year?
#HowListen
![Page 26: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/26.jpg)
What was on your iPod?
2006 study
Songs on your iPod 3,542
Active songs in your iPod 1,274
Never played 64%
2011 study
Songs on your iPod 5,409
Active songs in your iPod 1,214
Never played 78%
iTunes Registry Music WithMe
![Page 27: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/27.jpg)
One Year on Spotify - 55 year-old male track listening
1309 unique tracks listened to in a year
155 tracks in heavy rotation in a year
![Page 28: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/28.jpg)
One Year on Spotify - 55 year-old male artist listening
363 artists listened to in a year
53 artists in rotation in a year
![Page 29: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/29.jpg)
One Year on Spotify - 12-17 year-old female artist listening
390 artists listened to in a year
69 artists in rotation in a year
![Page 30: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/30.jpg)
What is in your Spotify?
55+ year old malesTracks in heavy rotation 155
Unique tracks played 1,309
Average plays per year 3,054
Artists in heavy rotation 53
Unique artists played 362
12-17 year old femalesTracks in heavy rotation 240
Unique tracks played 1,251
Average plays per year 4,823
Artists in heavy rotation 69
Unique artists played 390
![Page 31: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/31.jpg)
1. Led Zeppelin2. Miles Davis 3. Bob Dylan 4. Bruce Springsteen 5. Eric Clapton
First artist listened to by a 55 year-old male
![Page 32: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/32.jpg)
1. One Direction2. Beyoncé 3. Miley Cyrus 4. A Great Big World 5. Katy Perry
First artist listened to by a 12-17 year-old female
![Page 33: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/33.jpg)
The Who
#HowListen
The What
The When The Where
The How
The Why
![Page 34: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/34.jpg)
What do you play when you play a track?
The Track
The Album
The ArtistsThe ArtistsThe Artists
The ArtistsThe ArtistsThe Genres
The Contextsearch
playlist
radio
![Page 35: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/35.jpg)
1. He's A Tramp - Peggy Lee 2. The Siamese Cat Song - Si and Am 3. I Wan'na Be Like You - Louis Prima 4. Singin' In The Rain- Gene Kelly 5. When You Wish Upon A Star - Louis Armstrong
Distinctive jazz tracks for a 12-17 year old female
![Page 36: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/36.jpg)
The Who
#HowListen
The What
The When The Where
The How
The Why
![Page 37: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/37.jpg)
Growth Charts
What’s climbing, what’s falling?
#HowListen
![Page 38: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/38.jpg)
Listener growth
Carly Rae Jepsen
Selena GomezKanye West
Major Lazer
![Page 39: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/39.jpg)
Demographic charts for specific time of day
How does our listening change over the course of a day?
#HowListen
![Page 40: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/40.jpg)
1. Pink Moon- Nick Drake2. Wild World - Cat Stevens 3. Shine - Benjamin Francis Leftwich 4. Banner (Acoustic) - LIGHTS 5. You've Got A Friend - James Taylor
Distinctive morning tracks for a 55+ year old female
![Page 41: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/41.jpg)
1. Healing Sleep Music - Deep Sleep2. Sleep Music - Binaural Beats Brainwave Entrainmen 3. Secret Zen - Classical Piano Music for Zen Meditation 4. 2/1 - 2004 Digital Remaster Brian Eno 5. Nocturne Best Studying Music- Calming Baby Sleep
Music Club
Distinctive late night tracks for a 55+ year old female
![Page 42: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/42.jpg)
Exploring the rhythms of a city with music
these little town blues
#HowListen
![Page 43: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/43.jpg)
One week of listening in New York City
![Page 44: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/44.jpg)
One day of listening in New York City
![Page 45: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/45.jpg)
One day of listening in New York City
![Page 46: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/46.jpg)
One day of listening in London
![Page 47: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/47.jpg)
Quiz: What day is this?
![Page 48: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/48.jpg)
Spotify Listening on New Year’s Eve in New York City
![Page 49: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/49.jpg)
1. Uptown Funk - Mark Ronson 2. Auld Lang Syne - Susan Boyle3. I Don't Fuck With You - Big Sean 4. Theme from New York, New York - Frank Sinatra 5. Auld Lang Syne - Mariah Carey
Top tracks played first in 2015
![Page 50: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/50.jpg)
New Year’s Eve Listening in five cities
![Page 51: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/51.jpg)
New Year’s Eve Listening in five cities
![Page 52: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/52.jpg)
Superbowl Sunday Listening - February 2015
![Page 53: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/53.jpg)
Music Analytics for Science
Comet 67P/Churymov-Gerasimenko#HowListen
![Page 54: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/54.jpg)
Strange spikes detected
“Don’t want to miss a thing” - Aerosmith
Robotic lander Philae touched down on Comet 67P
“Close Shave” with Asteroid 2012 DA1
‘Potentially Hazardous Asteroid’ EM26 approaches
Rosetta spacecraft orbits Coment 67P
September Pi Orionids Philae landing site selected
![Page 55: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/55.jpg)
This was the headline …
https://insights.spotify.com/us/2014/11/21/aerosmith-rosetta-comet/
![Page 56: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/56.jpg)
But maybe the headline should have been …
https://insights.spotify.com/us/2014/11/21/aerosmith-rosetta-comet/
![Page 57: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/57.jpg)
The Who
#HowListen
The What
The When The Where
The How
The Why
![Page 58: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/58.jpg)
![Page 59: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/59.jpg)
![Page 60: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/60.jpg)
![Page 61: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/61.jpg)
The sounds of the city
Distinctive listening by City
#HowListen
![Page 62: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/62.jpg)
The Sound of New Orleans
• Cassanova - Rebirth Brass Band
• All On A Mardi Gras Day - The Wild Magnolias
• Mardi Gras In New Orleans - Professor Longhair
• I Feel Like Funkin' It Up - Extended Mix - Rebirth Brass Band
![Page 63: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/63.jpg)
The Sound of Nashville
• Cover Me Up - Jason Isbell
• She Lit A Fire - Lord Huron
• Turtles All the Way Down - Sturgill Simpson
• Sedona - Houndmouth
![Page 64: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/64.jpg)
The Sound of Laredo
• Someone Else Calling You Baby - Luke Bryan
• Te Llevare - Siggno
• ¿Por Qué Me Haces Llorar? - Juan Gabriel
• Aire - Intocable
![Page 65: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/65.jpg)
Musical imports and exports
•Drake •Sam Smith •alt-j •Sia
![Page 66: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/66.jpg)
Musical imports and exports
• Of Monsters and Men
• Ólafur Arnalds
• Sigur Rós
• Björk
![Page 67: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/67.jpg)
Top Icelandic artist local favorites
• Bubbi Morthens
• Hjálmar
• Valdimar
• GusGus
![Page 68: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/68.jpg)
![Page 69: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/69.jpg)
The Who
#HowListen
The What
The When The Where
The How
The Why
![Page 70: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/70.jpg)
How we listen in different contexts
Your favorite coffeehouse
#HowListen
![Page 71: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/71.jpg)
One week of listening in New York CIty
![Page 72: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/72.jpg)
US Weekly listening
![Page 73: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/73.jpg)
Normalized US Coffee Listening
![Page 74: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/74.jpg)
Normalized US Exercise Listening
![Page 75: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/75.jpg)
Normalized US Party Listening
![Page 76: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/76.jpg)
Finding artists with passionate fans
Using replays, tracks in rotation and plays per fan
#HowListen
![Page 77: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/77.jpg)
Replays vs. the Age of the track - top 1,000 most popular songs
Let it GoIntro - the XX
Are You With Me River Flows In You
All Day
![Page 78: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/78.jpg)
1. Box Fan Sound 2. White Noise 3. Waterfall 4. Brown Noise5. Pouring Rain
Most replayed deep tracks
![Page 79: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/79.jpg)
Average artist tracks per fan
Grateful Dead
Glee Cast
Banda Sinaloense
Pierce the Veil
![Page 80: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/80.jpg)
Artist passion by plays per fan
Grateful DeadGlee Cast
Banda Sinaloense
Pierce the Veil
![Page 81: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/81.jpg)
Finding song hot spots based upon listening behavior
Some experimental work
#HowListen
![Page 82: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/82.jpg)
Most ‘interesting’ bit at 3:29 to 3:45
Finding the hot spots in “In the air tonight”
![Page 83: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/83.jpg)
Song cool spot: The psychedelic interlude
Song hot spot: The Guitar solo
Finding the hot spots in “Whole Lotta Love”
![Page 84: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/84.jpg)
Hot spot:Synth Chorus
Cool spot:After the drop
Last Hot Spot:“And it’s over”
Finding the hot spots in “Raise your weapon”
![Page 85: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/85.jpg)
The Who
#HowListen
The What
The When The Where
The How
The Why
![Page 86: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/86.jpg)
Top playlist names on Spotify
Rap Country House Rock Music
ChillPartyWorkoutGymRoadtrip
Context is the new genre
17 of the top 100 playlist names are genre related
41 of the top 100 playlist names are context related
![Page 87: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/87.jpg)
Top context-related playlistsChill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossfit Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Office Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning
![Page 88: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/88.jpg)
Training and workoutChill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossfit Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Office Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning
![Page 89: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/89.jpg)
Mood
Chill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossfit Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Office Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning
![Page 90: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/90.jpg)
TravelChill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossfit Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Office Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning
![Page 91: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/91.jpg)
Romance
Chill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossfit Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Office Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning
![Page 92: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/92.jpg)
Time Chill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossfit Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Office Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning
![Page 93: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/93.jpg)
FocusChill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossfit Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Office Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning
![Page 94: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/94.jpg)
SocializingChill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossfit Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Office Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning
![Page 95: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/95.jpg)
Let’s find music for a particular context by mining tracks from the 1.5 billion existing playlists
“Create a playlist of mainstream tracks good for running for an 55 year-old male”
Context is important, but …Context is hard!
![Page 96: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/96.jpg)
![Page 97: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/97.jpg)
The Playlist MinerQuery: Distinctive mainstream running songs for 55+ year-old male
tuesday runfast run
runningsongs for my run
running tunesmorning run
running
1.5 Billion Playlists
10,000 running playlists
“running”
![Page 98: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/98.jpg)
The Playlist MinerQuery: Distinctive mainstream running songs for 55+ year-old male
tuesday runfast run
runningsongs for my run
running tunesmorning run
running
10,000 running playlists
aggregate tracks
100,000 ranked running songs1. Running on Empty - Jackson Browne 2. Born to Run - Bruce Springsteen 3. Gonna Fly Now (Rocky) - Bill Conti 4. Eye of the Tiger - Survivor 5. I Ran (So Far Away) - Flock of Seagulls
Filter tracks by demographics, popularity, etc.
![Page 99: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/99.jpg)
The Playlist MinerQuery: Distinctive mainstream running songs for 55+ year-old male
100,000 ranked running songs1. Running on Empty - Jackson Browne 2. Born to Run - Bruce Springsteen 3. Gonna Fly Now (Rocky) - Bill Conti 4. Eye of the Tiger - Survivor 5. I Ran (So Far Away) - Flock of Seagulls
Filter tracks by demographics, popularity, etc.
![Page 100: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/100.jpg)
1. Running on Empty - Jackson Browne 2. Born to Run - Bruce Springsteen 3. Gonna Fly Now (Rocky) - Bill Conti4. Eye of the Tiger - Survivor 5. I Ran (So Far Away) - Flock of Seagulls
Top 55+ year-old male Running tracks
Two old ladies are lying in a bed - Army Rangers
Hyper-distinctive 55+ male running track:
![Page 101: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/101.jpg)
Top 18-24 year-old female Running tracks
1. Runaway Baby - Bruno Mars 2. I Just Wanna Run - The Downtown Fiction 3. Stronger - Kelly Clarkson4. Fighter - Christina Aguilera 5. Every chance we get we run - David Guetta
![Page 102: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/102.jpg)
1. On the Road Again - Willie Nelson2. Running On Empty - Jackson Browne 3. Radar Love - Golden Earring 4. On the Road Again - Canned Heat 5. Ventura Highway - America
Top 55+ year-old male Roadtrip tracks
![Page 103: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/103.jpg)
1. All Summer Long - Kid Rock 2. Beautiful Life - Union J 3. Superbad - Jesse McCarthy 4. Ride - JTR5. Rockstar - A Great Big World
Top 18-24 year-old female Roadtrip tracks
![Page 104: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/104.jpg)
1. Love Me - The Little Willies 2. Let’s Get it On - Marvin Gaye 3. A Whiter Shade of Pale - Procol Harum4. Nobody Does it Better - Carly Simon 5. You’ll Never Find Another Love Like Mine - Lou Rawls
Top 55+ year-old male Sexy Time tracks
![Page 105: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/105.jpg)
1. Love Faces - Trey Songz2. Take You Down - Chris Brown 3. Dive In - Trey Songz 4. Birthday Sex - Jeremih 5. Kisses Down Low - Kelly Rowland
Top 18-24 year-old female Sexy Time tracks
![Page 106: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/106.jpg)
1. Cry Like a Baby - The Box Tops 2. The Heart of the Matter - Don Henley 3. Crying in the Rain - The Everly Brothers 4. Crying - Roy Orbison 5. Always on my Mind - Willie Nelson
Top 55+ year-old male Break Up tracks
![Page 107: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/107.jpg)
1. F*ck It (I Don’t Want You Back) - Eamon 2. Too Little, Too Late - JoJo 3. Potential BreakUp Song - Aly & AJ4. Since U Been Gone - Kelly Clarkson 5. Leave (Get Out) - JoJo
Top 18-24 year-old female Break Up tracks
![Page 108: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/108.jpg)
Making charts personal
Your year in music
#HowListen
![Page 109: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/109.jpg)
![Page 110: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/110.jpg)
![Page 111: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/111.jpg)
![Page 112: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/112.jpg)
![Page 113: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/113.jpg)
![Page 114: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/114.jpg)
![Page 115: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/115.jpg)
![Page 116: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/116.jpg)
![Page 117: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/117.jpg)
![Page 118: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/118.jpg)
![Page 119: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/119.jpg)
![Page 120: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/120.jpg)
![Page 121: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/121.jpg)
The Who
#HowListen
The What
The When The Where
The How
The Why
![Page 122: How We Listen to Music - SXSW 2015](https://reader031.vdocuments.site/reader031/viewer/2022012922/55a524e21a28abd40e8b45db/html5/thumbnails/122.jpg)
How we listen to music
Paul Lamere @plamere #HowListen
http://spoti.fi/HowListenResources: