hooked on music @ sxsw new dutch wave

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Hooked on Music John Ashley Burgoyne · Jan Van Balen Dimitrios Bountouridis · Daniel Müllensiefen Maarten Brinkerink - Johan Oomen Frans Wiering · Remco C. Veltkamp · Henkjan Honing Fleur Bouwer · Aline Honingh · Berit Janssen · Richard Jong Themistoklis Karavellas · Vincent Koops · Laura Koppenburg · Leendert van Maanen Tobin May · Jaap Murre · Marieke Navin · Erinma Ochu Carlos Vaquero · Bastiaan van der Weij and thanks to

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Page 1: Hooked on Music @ SXSW New Dutch Wave

Hooked on MusicJohn Ashley Burgoyne · Jan Van Balen

Dimitrios Bountouridis · Daniel MüllensiefenMaarten Brinkerink - Johan Oomen

Frans Wiering · Remco C. Veltkamp · Henkjan Honing

Fleur Bouwer · Aline Honingh · Berit Janssen · Richard Jong Themistoklis Karavellas · Vincent Koops · Laura Koppenburg · Leendert van

Maanen Tobin May · Jaap Murre · Marieke Navin · Erinma Ochu

Carlos Vaquero · Bastiaan van der Weij

and thanks to

Page 2: Hooked on Music @ SXSW New Dutch Wave

What is a hook?

Page 3: Hooked on Music @ SXSW New Dutch Wave

Long-term Musical Saliencesalience · the absolute ‘noticeability’ of something

• cf. distinctiveness (relative salience)

musical · what makes a bit of music stand out

long-term · what makes a bit of music stand out so much that it remains stored in long-term memory

Page 4: Hooked on Music @ SXSW New Dutch Wave
Page 5: Hooked on Music @ SXSW New Dutch Wave

Recognition VerificationSingalong• Song and segment IDs

• Forced binary response

• Response time (< 15 s)

• Stimulus (correct/offset)

• Forced binary response

• Response time (unlimited)

Page 6: Hooked on Music @ SXSW New Dutch Wave

Data on the Citizen-Science Scale

• 140 000 plays

• 1 600 participants

• 13 000 song fragments

• 1 600 songs

• 3 400 000 plays

• 170 000 participants

• 1 000 song fragments

• 200 songs

hooked.humanities.uva.nl hookedonmusic.org.uk

Page 7: Hooked on Music @ SXSW New Dutch Wave

WWW.HOOKEDONMUSIC.ORG.UK

Page 8: Hooked on Music @ SXSW New Dutch Wave

Measuring Catchiness

Page 9: Hooked on Music @ SXSW New Dutch Wave

Linear Ballistic Accumulators (Brown & Heathcote 2008)

t0 ~ N(0.16, 0.07) Time (s)

Information

ξ– ~ N(v–, 0.44)ξ+ ~ N(v+, 0.43)

ξ0 ~ N(–v0, 0.35)

AY = 1.0

–AN = –1.0

bY

–bN

t

conservatism = ½ [(bY – AY) + (bN – AN)] ~ Γ(22.16, 7.64) : μ = 2.90, σ = 0.68 optimism = (bN – AN) ÷ [(bY – AY) + (bN – AN)] ~ Β(15.76, 15.15) : μ = 0.51, σ = 0.09

Page 10: Hooked on Music @ SXSW New Dutch Wave

Top 10Artist Title Year Rec. Time (s)

12

Spice Girls Wannabe 1996 1.782 Aretha Franklin Think 1968 1.853 Queen We Will Rock You 1977 1.854 Christina Aguilera Beautiful 2002 2.005 Amy MacDonald This Is the Life 2007 2.016 The Police Message in a Bottle 1979 2.087 Bon Jovi It’s My Life 2000 2.168 Bee Gees Stayin’ Alive 1977 2.16

9 ABBA Dancing Queen 1976 2.1710 4 Non Blondes What’s Up 1993 2.20

Page 11: Hooked on Music @ SXSW New Dutch Wave

Top 10Artist Title Year Rec. Time (s)

12

Spice Girls Wannabe 1996 1.782 Aretha Franklin Think 1968 1.853 Queen We Will Rock You 1977 1.854 Christina Aguilera Beautiful 2002 2.005 Amy MacDonald This Is the Life 2007 2.016 The Police Message in a Bottle 1979 2.087 Bon Jovi It’s My Life 2000 2.168 Bee Gees Stayin’ Alive 1977 2.16

9 ABBA Dancing Queen 1976 2.1710 4 Non Blondes What’s Up 1993 2.20

Page 12: Hooked on Music @ SXSW New Dutch Wave

Top 10Artist Title Year Rec. Time (s)

12

Spice Girls Wannabe 1996 1.782 Aretha Franklin Think 1968 1.853 Queen We Will Rock You 1977 1.854 Christina Aguilera Beautiful 2002 2.005 Amy MacDonald This Is the Life 2007 2.016 The Police Message in a Bottle 1979 2.087 Bon Jovi It’s My Life 2000 2.168 Bee Gees Stayin’ Alive 1977 2.16

9 ABBA Dancing Queen 1976 2.1710 4 Non Blondes What’s Up 1993 2.20

Page 13: Hooked on Music @ SXSW New Dutch Wave

Top 10Artist Title Year Rec. Time (s)

12

Spice Girls Wannabe 1996 1.782 Aretha Franklin Think 1968 1.853 Queen We Will Rock You 1977 1.854 Christina Aguilera Beautiful 2002 2.005 Amy MacDonald This Is the Life 2007 2.016 The Police Message in a Bottle 1979 2.087 Bon Jovi It’s My Life 2000 2.168 Bee Gees Stayin’ Alive 1977 2.16

9 ABBA Dancing Queen 1976 2.1710 4 Non Blondes What’s Up 1993 2.20

Page 14: Hooked on Music @ SXSW New Dutch Wave

Top 10Artist Title Year Rec. Time (s)

12

Spice Girls Wannabe 1996 1.782 Aretha Franklin Think 1968 1.853 Queen We Will Rock You 1977 1.854 Christina Aguilera Beautiful 2002 2.005 Amy MacDonald This Is the Life 2007 2.016 The Police Message in a Bottle 1979 2.087 Bon Jovi It’s My Life 2000 2.168 Bee Gees Stayin’ Alive 1977 2.16

9 ABBA Dancing Queen 1976 2.1710 4 Non Blondes What’s Up 1993 2.20

Page 15: Hooked on Music @ SXSW New Dutch Wave

Top 10Artist Title Year Rec. Time (s)

12

Spice Girls Wannabe 1996 1.782 Aretha Franklin Think 1968 1.853 Queen We Will Rock You 1977 1.854 Christina Aguilera Beautiful 2002 2.005 Amy MacDonald This Is the Life 2007 2.016 The Police Message in a Bottle 1979 2.087 Bon Jovi It’s My Life 2000 2.168 Bee Gees Stayin’ Alive 1977 2.16

9 ABBA Dancing Queen 1976 2.1710 4 Non Blondes What’s Up 1993 2.20

Page 16: Hooked on Music @ SXSW New Dutch Wave

Top 10Artist Title Year Rec. Time (s)

12

Spice Girls Wannabe 1996 1.782 Aretha Franklin Think 1968 1.853 Queen We Will Rock You 1977 1.854 Christina Aguilera Beautiful 2002 2.005 Amy MacDonald This Is the Life 2007 2.016 The Police Message in a Bottle 1979 2.087 Bon Jovi It’s My Life 2000 2.168 Bee Gees Stayin’ Alive 1977 2.16

9 ABBA Dancing Queen 1976 2.1710 4 Non Blondes What’s Up 1993 2.20

Page 17: Hooked on Music @ SXSW New Dutch Wave

Top 10Artist Title Year Rec. Time (s)

12

Spice Girls Wannabe 1996 1.782 Aretha Franklin Think 1968 1.853 Queen We Will Rock You 1977 1.854 Christina Aguilera Beautiful 2002 2.005 Amy MacDonald This Is the Life 2007 2.016 The Police Message in a Bottle 1979 2.087 Bon Jovi It’s My Life 2000 2.168 Bee Gees Stayin’ Alive 1977 2.16

9 ABBA Dancing Queen 1976 2.1710 4 Non Blondes What’s Up 1993 2.20

Page 18: Hooked on Music @ SXSW New Dutch Wave

Top 10Artist Title Year Rec. Time (s)

12

Spice Girls Wannabe 1996 1.782 Aretha Franklin Think 1968 1.853 Queen We Will Rock You 1977 1.854 Christina Aguilera Beautiful 2002 2.005 Amy MacDonald This Is the Life 2007 2.016 The Police Message in a Bottle 1979 2.087 Bon Jovi It’s My Life 2000 2.168 Bee Gees Stayin’ Alive 1977 2.16

9 ABBA Dancing Queen 1976 2.1710 4 Non Blondes What’s Up 1993 2.20

Page 19: Hooked on Music @ SXSW New Dutch Wave

Top 10Artist Title Year Rec. Time (s)

12

Spice Girls Wannabe 1996 1.782 Aretha Franklin Think 1968 1.853 Queen We Will Rock You 1977 1.854 Christina Aguilera Beautiful 2002 2.005 Amy MacDonald This Is the Life 2007 2.016 The Police Message in a Bottle 1979 2.087 Bon Jovi It’s My Life 2000 2.168 Bee Gees Stayin’ Alive 1977 2.16

9 ABBA Dancing Queen 1976 2.1710 4 Non Blondes What’s Up 1993 2.20

Page 20: Hooked on Music @ SXSW New Dutch Wave

Top 10Artist Title Year Rec. Time (s)

12

Spice Girls Wannabe 1996 1.782 Aretha Franklin Think 1968 1.853 Queen We Will Rock You 1977 1.854 Christina Aguilera Beautiful 2002 2.005 Amy MacDonald This Is the Life 2007 2.016 The Police Message in a Bottle 1979 2.087 Bon Jovi It’s My Life 2000 2.168 Bee Gees Stayin’ Alive 1977 2.16

9 ABBA Dancing Queen 1976 2.1710 4 Non Blondes What’s Up 1993 2.20

Page 21: Hooked on Music @ SXSW New Dutch Wave

Predicting Hooks

Page 22: Hooked on Music @ SXSW New Dutch Wave

Hook PredictorsFactor % Drift-Rate

Increase 99.5% CI

Melodic Repetition 12.0 [5.4, 19.0]

Vocal Prominence 8.0 [0.8, 15.8]

Melodic Conventionality 7.8 [1.3, 14.7]

Melodic Range Conventionality 6.8 [0.9, 13.0]

R2marginal = .10 R2

conditional = .47

J. Van Balen, J. A. Burgoyne, et al. · 2015 · Corpus Analysis Tools for Hook Discovery

Page 23: Hooked on Music @ SXSW New Dutch Wave

Hook PredictorsFactor % Drift-Rate

Increase 99.5% CI

Melodic Repetition 12.0 [5.4, 19.0]

Vocal Prominence 8.0 [0.8, 15.8]

Melodic Conventionality 7.8 [1.3, 14.7]

Melodic Range Conventionality 6.8 [0.9, 13.0]

R2marginal = .10 R2

conditional = .47

J. Van Balen, J. A. Burgoyne, et al. · 2015 · Corpus Analysis Tools for Hook Discovery

Page 24: Hooked on Music @ SXSW New Dutch Wave

Hook PredictorsFactor % Drift-Rate

Increase 99.5% CI

Melodic Repetition 12.0 [5.4, 19.0]

Vocal Prominence 8.0 [0.8, 15.8]

Melodic Conventionality 7.8 [1.3, 14.7]

Melodic Range Conventionality 6.8 [0.9, 13.0]

R2marginal = .10 R2

conditional = .47

J. Van Balen, J. A. Burgoyne, et al. · 2015 · Corpus Analysis Tools for Hook Discovery

Page 25: Hooked on Music @ SXSW New Dutch Wave

Hook PredictorsFactor % Drift-Rate

Increase 99.5% CI

Melodic Repetition 12.0 [5.4, 19.0]

Vocal Prominence 8.0 [0.8, 15.8]

Melodic Conventionality 7.8 [1.3, 14.7]

Melodic Range Conventionality 6.8 [0.9, 13.0]

R2marginal = .10 R2

conditional = .47

J. Van Balen, J. A. Burgoyne, et al. · 2015 · Corpus Analysis Tools for Hook Discovery

Page 26: Hooked on Music @ SXSW New Dutch Wave

Hook PredictorsFactor % Drift-Rate

Increase 99.5% CI

Melodic Repetition 12.0 [5.4, 19.0]

Vocal Prominence 8.0 [0.8, 15.8]

Melodic Conventionality 7.8 [1.3, 14.7]

Melodic Range Conventionality 6.8 [0.9, 13.0]

R2marginal = .10 R2

conditional = .47

J. Van Balen, J. A. Burgoyne, et al. · 2015 · Corpus Analysis Tools for Hook Discovery

Page 27: Hooked on Music @ SXSW New Dutch Wave

New Dutch Hooks

• Michael Prins - Hey Now Hey

• Drive Like Maria - When the Lights Go Down

Page 28: Hooked on Music @ SXSW New Dutch Wave

Summary

Page 29: Hooked on Music @ SXSW New Dutch Wave

Summary• Long-term musical salience

• What are the musical characteristics we carry into old age?

• How do we measure it?

• Drift rates, or rates of information accumulation in the brain.

Page 30: Hooked on Music @ SXSW New Dutch Wave

Summary• What is a hook?

• Seems to be quite literally a ‘catchy tune’.

• Can we predict them?

• Within a song, yes!

• Repetition, vocals, and conventionality.