how to write your positioning statement
TRANSCRIPT
HOW TO WRITE YOUR
BRANDING, DESIGN & MARKETING
A POSITIONING STATEMENTPROVIDES DIRECTION AND FOCUS TOA BUSINESS OR ORGANISATION.
BRANDING, DESIGN & MARKETING
IT IS A NO NONSENSE STATEMENT OF HOWYOUR COMPANY IS PERCEIVED IN THEMINDS OF YOUR TARGET MARKET.
BRANDING, DESIGN & MARKETING
THESE STEPS TO DEVELOP YOUR STATEMENT.
BRANDING, DESIGN & MARKETING
BRANDING, DESIGN & MARKETING
WRITE DOWN WHAT YOUR BUSINESS IS. >ONE.
BRANDING, DESIGN & MARKETING
WRITE DOWN WHAT BUSINESS YOU ARE IN. >TWO.
BRANDING, DESIGN & MARKETING
THINK ABOUT AND WRITE DOWN WHOYOUR COMPANY SERVES. WHO IS YOURTARGET MARKET?
>THREE.
BRANDING, DESIGN & MARKETING
BRAINSTORM AND WRITE DOWN WHAT ITIS THAT YOUR TARGET MARKET NEEDS.
>FOUR.
BRANDING, DESIGN & MARKETING
MAKE A LIST OF YOUR COMPETITORS. >FIVE.
BRANDING, DESIGN & MARKETING
WRITE DOWN WHAT MAKES YOUR BUSINESSDIFFERENT FROM YOUR COMPETITORS.
>SIX.
BRANDING, DESIGN & MARKETING
MAKE A LIST OF THE UNIQUE BENEFITS THATDERIVE FROM YOUR PRODUCT OR SERVICES.
>SEVEN.
BRANDING, DESIGN & MARKETING
USE THE ABOVE INFORMATION ANDFOCUS ON REFINING IT TO THEFINAL STATEMENT.
>EIGHT.
BRANDING, DESIGN & MARKETING
PUBLISH THE FINAL STATEMENTSHORTLY AFTER TO PREVENT CHANGES,ADDITIONS, AND MORE MEETINGS.
>NINE.
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BRANDING, DESIGN & MARKETING
USE THE FIRST SESSION TO BRAINSTORMEACH QUESTION. USE THE SECOND SESSION TOFOCUS ON REFINEMENT AND AGREEMENT.
>ONE.
BRANDING, DESIGN & MARKETING
MAKE SURE YOUR STATEMENT IS CLEARAND DEFENSIBLE. KEEP IN MIND THAT ASTATEMENT OF POSITION EXPRESSES HOWYOUR COMPANY WISHES TO BE PERCEIVED.
>TWO.
BRANDING, DESIGN & MARKETING
YOUR STATEMENT SHOULD CREATECLARITY, CONSISTENCE AND CONTINUITYTO THE TARGET MARKET THAT YOURORGANISATION SERVES.
>THREE.
BRANDING, DESIGN & MARKETING
KEEP OUTPUT UNFILTERED, THIS WILLHELP IN THE FINAL PRODUCTION OFTHE STATEMENT.
>FOUR.
