brand positioning statement of volvo

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Page 1: Brand Positioning Statement of Volvo
Page 2: Brand Positioning Statement of Volvo

About Volvo… Founded in 1927, Volvo is a multinational vehicle

manufacturer with production facilities in 25 countries, 1,10,000 employees, and sales in more than 120 markets.

It is headquartered in Gothenburg, Sweden.

Volvo’s car making division was sold off to Ford in 1999.

Ford sold the Volvo Car Corporation in 2010 to Zhejiang Geely Holding Group of China for $1.8 billion.

Volvo sold over 5 million cars in the year 2015.

Page 3: Brand Positioning Statement of Volvo

Core Values

At Volvo, everything we do starts with people. So our mission to make people’s lives easier, safer and better is something that comes naturally to us. It’s the Volvo way.

Today, we’re still as focused as ever on our three core values: safety, quality and care for the environment.

Protecting what’s important. Making people feel special. And taking pride in helping the world become a better place for all.

Page 4: Brand Positioning Statement of Volvo

VISION 2020

Nobody is seriously injured or killed in any of its new cars

Page 5: Brand Positioning Statement of Volvo

1959

• Three Point Safety Belt

1972

• Rearward Facing Child Safety Seat

1991

• Side Impact Protection System (SIPS)

1998

• Inflatable Curtains

1998

• Whiplash Protection System

2002

• Roll Over Protection System (ROPS)

2003

• Blind Spot Information System (BLIS)

2008

• Pilot Assist Technology (PAT)

VOLVO – Safety First…

Page 6: Brand Positioning Statement of Volvo

Other ‘Firsts’… Volvo has introduced the world's first external pedestrian airbag

Volvo was also first in the industry to introduce cyclist detection support in 2013

There is even an Animal Detection system being developed

Volvo was the first in launching auto brake at intersections (preventing you from making risky left turns) and road departure protection (reducing injuries caused by leaving the road during an accident

Before Selling Anything, Volvo crashes 100 Real Cars And 30,000 Fake Ones

Volvo uses Ultra High Strong Steel Instead Of Aluminum

Page 7: Brand Positioning Statement of Volvo

The Way Forward…

Volvo to launch 6 new models in India in 2016

Volvo is set to compete against the German giants such as Audi, BMW and Mercedes and is eyeing 15% market share in luxury car segment in India by 2020 from the current 3.5%

Page 8: Brand Positioning Statement of Volvo