Write Highly Effective Sales Emails

How to

How to book more meetings and win over buyers with stellar emails.

Devin ReedHead of Content Strategy

Kyle ColemanVP, Revenue Growth & Enablement

● Why Email is a Critical Sales Skill

● Effective Frameworks

● CTA Data

● How to Drive Action

● Examples of Amazing Emails

● Giveaway!

Table of Contents

Start with Why

Efficacy Attention Rapport

Effective Email Framework

#1

The Winning Formula

Length: 3-5 sentences max

Hook: Should ONLY apply to your recipient

Body #1: Identify their problem

Body #2: Provide outcome for solving their problem

CTA: Ask for the conversation, not their time.

Kyle ColemanVP, Revenue Growth & Enablement

Over the last 10 days, I’ve received plenty of #SDR outreach. I’ve responded to little of it…

82 templated emails2 personalized emailsResponded to zero of the former, both of the latter

48 templated LinkedIn messages10 personalized LinkedIn messagesResponded to zero of the former, most of the latter

13 templated InMails2 personalized InMailsResponded to zero of the former, both of the latter

5 cold calls (went to VM)2 templated voicemailsResponded to zero. I respond to personalized VMs only.

0 direct mailI respond to 100% of the direct mail I receive, as a rule.

The Data Behind CTAs

#2

Open-ended CTA: Asks for a meeting, but it’s open-ended

For this report we analyzed 304,174 emails,specifically looking at their call to action (CTA).

Specific CTA: Asks for a meeting using a specific date and time1

2

Example: Are you available to meet on Tuesday at 4pm?

Example: Do you have time next week to meet?

Interest CTA: Asks for interest, not a meetingExample: Are you interested in learning more about X?

3

Cold Emails: Ask for interest, not the meeting

Deal Emails: Ask for a specific day and time in your CTA

How to DriveAction

#3

Why would the recipient say

YES?

Don’t condition your buyer to expect give, give, give.

BUILD YOUR RELATIONSHIP

Continue to educate and

(relationships) is your differentiator, not just your product.

BUYING EXPERIENCE

Examples of Good and Not-So-Good Emails

#4

Not so good ☹

Not so good ☹

Really good 🤑

Really good 🤑

Subject: They say you coach!

Really good 🤑

● Effective email communication is critical to your success.

● Follow the framework for clear and engaging email messaging.

● Use the Interest CTA for prospecting

● Use the Specific CTA for deals

● Drive action with a give-first mentality

Recap

P.S. Follow Gong on LinkedIn

All attendees will receive a list of 43 Highly Effective Email CTAs in the follow up email w/the recording

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