how to write headlines that engage
TRANSCRIPT
How to Write
Headlines that Engage
A step-by-step guide
You must attract the attention of your target audience to your product
or service within the shortest possible time.
You need to make them read your content.
And the task is not an easy one.
So, the question is
HOW?
How to Make People Read Your Content?
Remember, the visitors to your website are
super busy.
And they hardly spend a long time on any web page.
Therefore, the visitors usually don’t go through
the whole content immediately.
Super-busy Website Visitors
In fact, you have just
8 Secondsto impress a visitor
before she walks out of your webpage.
Focus on the all-important few seconds
So, what do they read
within this short time?
The HEADLINE!
Here’s what they read!!
Yes! The Headlines!That’s what attracts the
readers at the first place.
The result:
They start reading your content.
In turn, they come to know about
your products and services.
Headlines to Know More
2 million blog posts
8,64,000 hours of videos
294 billion emails
400 million tweets
are created every day.And your content needs to stand
out among them.
Why is the Headline So Important?
80%of the readers
don’t read beyond the headlines.
But…
Effectiveness of your content depends
up to
50%on the headlines you
write.
So…
Anatomy of a Catchy Headline
Short and crispUnique and not
duplicateDirect and to the pointPersuadingExpresses urgencyAdds value for
the readers
Which Headlines Garner Maximum
Attraction?
Those leveraging ‘How
to’
The ones including
questions
Headlines, which create
surprise
Those, which generate
curiosity
The ones using negative
expressions
Numbered lists
Keep your headlines short!
Because you don’t want it to appear in part in the search engine results.
Remember, the maximum length shown in SERP headlines is
65 characters!So, keep the headlines within that size to
ensure that it appears in full.
Write Short Headlines
Keep It Simple, Stupid!
That’s the K.I.S.S. rule for you.
So, in no way should the headline be complicated even a bit.
Remember, people won’t invest much time reading the headlines.
So, you need to ensure that they comprehend whatever they read.
And do that correctly as well.
Follow the K.I.S.S. Rule
Are you adding any value to your customers?
Is there any offer for your customers from your end?
You must answer these questions in the headline.
If you’re adding some value to the business of your clients, that should have a proper mention in the blog. And it should also be comprehendible from
the headlines.
What Value are You Adding?
Are you aware of the two most important words on the internet?
They are ‘how to’.
Because most people go online to find answers to their queries and doubts.
And this is the phrase that they type in maximum times as their keywords in the search
engines.
Example: How to Boost Your Instagram Marketing Results 10 Times
So, adding ‘how to’ in the headline can help
Leverage the Power of ‘How to’
A number in the headline can bring you amazing results.
Because the moment your reader is seeing a number in the headline,
she knows she has been promised something.
Here’s an example:
‘7 Ways You can Use Social Media to Generate Leads’
This blog headline suggests that the reader will get at least seven tips to
generate leads through social media if she
Add Number to the Headline
If you add numbers to the headlines of your posts,
you’re likely to have
73% more leads
than what you’d get without them.
Did you know?
Can a mention of the mistake really make the headline catchy?
Of course, it can.
It tells the reader what she must not do if she wants to get the best results.
These forms of headlines are extremely popular among the writers and the readers alike.
Here’s a quick example of such a headline:4 MISTAKES TO AVOID DURING TRAVEL WEBSITE DESIGN
Such headlines are also used quite a bit by the writers. And the readers love them too.
Mention the Mistakes
In addition to mentioning the mistakes and the numbers,
You can also add negative expressions in the headlines.
What are negative expressions?
That’s listing the things that must not be done.
Here’s an example:15 Things a Writer should Never Do
This will help the readers to understand the steps
that he should avoid while writing.
Use Negative Expressions
When writing a headline, ensure that it is:
Persuasive
Attractive
Engaging
If you can write such headlines, you can easily get a good amount of readers for your write-ups.
The result: more traffic and more revenues.
Create Perfect Headlines…
For more expert advice on Content Marketing and
to know how to increase your revenues through it,
contact Perfect Blender.Website: www.perfectblender.com
Email: [email protected]
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