HOW TOWRITE A GREAT

PRESS RELEA

SEFOR YOUR

BOOK

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YOU CAN

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For immediate release (or for release on …)

HeadlineShort, snappy. Use keywords – words that people search for.Author name is not a keyword unless you’re Agatha Christie.

[CITY, STATE], Date Summary Get the 5 Ws and How in. Just a couple of sentences.

Paragraph 1 Could stand on its own if an editor cuts the rest of the release.

Paragraph 2 Expand on paragraph 1. Sources, quotes.Paragraph 3 More expansion, another quote.

[Optional] Paragraph 4 Anything you missed?

About/Bio

Contact details

Photographs available (upload if online distribution services allow)

# # #Links (URLs) can be in the body of the release or uploaded separately on press release distribution sites

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