how to work your network webinar
DESCRIPTION
Getting a personal introduction to a strategic investor or business partner means everything to an entrepreneur. Likewise, executives depend on being able to pick up the phone to get insights into a new market or find the world's greatest marketing guy. Business life has always been about connections. Business leaders spend decades building and cultivating those relationships. They cherish their networks and they're not about to do anything to jeopardize them. If your networking strategy is simply to grow it, then you're likely doing more harm than good. Contrary to popular wisdom, bigger networks are not necessarily better networks.TRANSCRIPT
How to work your network webinar
Presented by Nicole Newman
of Newman Networks
Join in 11/3/14 7pm EST Register @
https://attendee.gotowebinar.com/register/7289369928184568065
Agenda
• Speaker Bio• Testimonials• Build a network• Follow up• Marketing Pipeline• CRM Systems• Work the Network
– Never Eat Alone– Host Events– Give Referrals
• Next Steps• Resources
Who is Nicole Newman?
• Graduate of Temple University• MBA from University of Maryland• President/CEO of Newman
Networks• Awardee for Outstanding
Leadership in addition to Creative Marketing
• Author of 4 books – http://www.lulu.com/spotlight/pome
• Co-founder of Calling All Female Entrepreneurs (CAFÉ) – http://www.phillycafe.org
It works!
• leveraged linkedin.com in 2009 for a contract
that generated 250K over 5 years
• We also leveraged linkedin.com to remove the gate keepers and speak directly to VP of a major bank
• We utilized social media for credibility (1000+ endorsements) with our marketing partner outside of the United States
All from a home office saving time and $$ (cost-effective)
Linkedin – Business to Business Network
Build the network
• Attend Networking Events• Cross Market with other Businesses• Social Media
– Linkedin – 3500+ (testimonials)– Facebook personal page – 5000+– Facebook Newman Networks – 2300+– Facebook Nicole Writes – 2300+– Instagram – Nicole Moves – 945+– Twitter – nickynewman – 1300+– Youtube– Pinterest– Alignable
• Website – connect all social media• Referrals
– We must GIVE to RECEIVE
What do you do with a business card?
• Immediately follow-up– Linkedin.com (to see who you know in common)– Facebook.com (to see interested)– Twitter (to stay in the know)– Email (to make sure address is valid)
• Next Step– Lunch (never eat alone)– PowerMatch (group of three)– Phone Call– Networking Event– E-mail marketing Campaign
Marketing Pipeline
• Baseline – Monthly marketing tracker• Checkpoints
– Potential customer needs to see the information at least 6 times– Social Media’– Networking events
• Customer Relationship Management System– Really Simple Systems– Contactually– Nimble– Salesforce
• Conversion to Sales– Ask for the Close– Provide multiple scenarios that both lead to YES!
CRM Systems
Customer Relationship Management System
CRM software will helps you to store the data
related to your customers. By adding the details
of your customer in the CRM software, you can
ensure better business and market new
products to the clients, as you have the records
of your customer’s likes and dislikes.
• CRM software is considered ideal for all types of businesses, whether small or big. With the CRM software, you will have all the information related to your customer at your fingertips. This include the customer’s contact details, details regarding his/her previous contacts with the company, queries of your customer, services availed or products purchased by the customer etc.
Social Media Statistics
Work the Network
Social Media – make it conversational– Never Eat Alone (Face to Face)– Host Events (Face to Face)– Give Referrals (build loyalty and trust)– Phone Calls ( to listen to customers’ needs)– Email Marketing (stay top of mind)– Don’t be Afraid to CLOSE
Next Steps from WORC-PA
Next Steps from Newman Networks
Upcoming Events from Newman Networks• http://newmannetworks.eventbrite.com• http://www.newman-network.com
Calling All Female Entrepreneurs• https://www.facebook.com/groups/phillycafe/• http://www.phillycafe.org
Next Workshop:• Linkedin102:”I have a business profile, now what” on Thursday,
November 6th, 2014 at 6pm. RSVP @
http://novlinkedin102.eventbrite.com• Sit, sip and Savor Book Signing on November 23rd at 2pm. RSVP @
http://sitsipsavor.eventbrite.com
Resources
• http://www.examiner.com/slideshow/linkedin-102-i-have-a-profile-now-what
• http://www.examiner.com/article/technology-tidbit-linkedin-102-go-wide-and-go-deep
• http://www.slideshare.net/NicoleNewman/social-media-for-business-9991948
• http://www.slideshare.net/NicoleNewman/lead-generation-using-linkedincom
• http://about.me/nicolenewman