how to work with tourism boards & travel brands
DESCRIPTION
This is a talk I delivered at the Tots 100 blogcamp event in Birmingham. It served as an introduction for delegates into working with the travel industry, namely tourism boards and travel brands.TRANSCRIPT
How to work with tourism boards & travel brands
Oliver Gradwell!Founder / Director
Wonder
@wondersocialex @oliver_gradwell
Why?1. “FREE” trips
2. Partially supported trip
3. Nice freebies or subsidised eg. attraction tickets, car hire, spa treatments etc…
4. Create lots of revenue opportunities
My talk…1. Who to approach? - focus on organisations
2. What they are looking for?
3. Top tips to help you get what you want
4. World Travel Market
Who to approach?
DMOs Travel Brands
DMO!!
Destination Marketing Organisation
Examples of DMOs
Who to approach…DMOs Travel
Brands
“In house staff”!(PR, marketing or communications role)
Agency!(PR or a Representation)
What they need to know• Clear, concise proposition
• Do you understand your audience!• demographics (age, sex, location &
education)
• Is it relevant? is there a connection?
• Site stats (Total views, unique, bounce rate, time spent on site)
Top tips1. DON’T be a plonker on a first date
2. Research first!
3. Five bums on a rugby post! (W, W, W, W, W, H)
4. Build a rapport! - discover what is important to them in terms of promotion?!
5. W.I.I.F.Y = What Is In It For You
6. F & B = Features & Benefits
World Travel Market
World Travel Market• FREE for press registration as blogger
• Mon 3rd to Thurs 6th Nov 2014
• Thousands of DMOs and brands exhibit!
• Hundreds of seminars, talks and press conferences - all FREE
World Travel Market• 4 key blogger talks from TBU
• Blogger friendly stands and appointments
• TBU “Pub Stop” - Tues 4th Nov 6.30pm!
• Loads of other press benefits
