how to use social media to build your base

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#FUSEcon201 4 Panel: How to Use Social Media to Build Your Base Colleen Hutchnings, Environmental Working Group Laura Packard, PowerThru Consulting John Hlinko, LeftAction

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Social media is very hot, and it's a field full of buzzwords. It's easy to spend a lot of staff time on it, and money on social media advertising -- but how can you use it effectively to meet your organization’s goals. This group of experts will talk about what they’ve learned the hard way, and share tips you can apply directly to your work. Presenter: Laura Packard, PowerThru, John Hlinko, Left Action, and Colleen Hutchings, EWG RELATED LINKS: http://powerthruconsulting.com http://leftaction.com http://www.ewg.org https://www.salsalabs.com/support-community/blog

TRANSCRIPT

Page 1: How to Use Social Media to Build Your Base

#FUSEcon2014

Panel: How to Use Social Media to Build Your Base

Colleen Hutchnings, Environmental Working Group

Laura Packard, PowerThru Consulting

John Hlinko, LeftAction

Page 2: How to Use Social Media to Build Your Base

#FUSEcon2014

Data Makes All the Difference

• Laura Packard, PowerThru Consulting, @lpackard• My notes: http://bit.ly/buildyourbase• More Tips via Facebook: /powerthruconsulting & Twitter:

@power_thru

• John Hlinko, LeftAction, @jhlinko• Buy the book: ShareRetweetRepeat.com• More tips in action? View Facebook: /LeftAction & Twitter

@LeftAction

• Colleen Hutchings, Environmental Working Group• More tips in action? View Facebook: /ewg.org & Twitter

@EWG